Camco, a household name in the outdoor recreation industry and a leading manufacturer of aftermarket parts and accessories, has named Mythic its new creative agency of record (AOR). The decision follows a competitive agency review and signals Camco’s intent to sharpen its brand strategy and ramp up marketing effectiveness across every channel from retail to digital to direct-to-consumer (DTC).

By tapping into Mythic’s strategic depth and proven creative prowess, Camco is laying the groundwork for its next phase of growth, one rooted in data-driven insights, compelling storytelling, and lifestyle-first marketing.

Why Mythic? Strategic Fit Meets Lifestyle Insight

• Strategic Expertise
  Camco selected Mythic based on the agency’s robust track record of delivering measurable outcomes across adjacent lifestyle and retail categories. Mythic brings a deep understanding of today’s passionate, community-driven consumers, especially those who embrace the RV and outdoor lifestyle.

• Client Vision
  Lisa Schoder, Chief Marketing Officer at Camco, commented:

“We were searching for a strategic partner to help propel Camco into its next phase of growth – one who truly understands our industry and brings a fresh, results-driven approach to marketing. Mythic stood out for its ability to translate insights into impactful, creative work.”

Scope of Work: Building a Cohesive, Multi-Channel Brand Experience

As Camco’s AOR, Mythic will take the lead on a broad range of initiatives, including:

• Brand Strategy & Positioning
  Discovering what sets Camco apart and turning that into a narrative that resonates with outdoor consumers.

• Integrated Creative Development
  Creating cohesive campaigns across video, digital, social, and in-store environments.

• Social Media Strategy & Content
  Leading organic social efforts to foster a stronger connection with Camco’s community of RVers, campers, and outdoor enthusiasts.

• Full-Funnel Marketing
  Supporting growth across retail, digital, and direct-to-consumer channels with measurable results at every touchpoint.

Camco: A Legacy of Trust and Innovation in Outdoor Recreation

With more than 4,000 products in its catalog, Camco has built a reputation for quality and innovation in the RV, marine, camping, towing, and ATV spaces. Its brands — including Rhino, TastePURE, FasTen, TST, Power Grip, and Eaz-Lift — are staples for millions of adventurers.

• A Customer-Driven Philosophy
  Camco doesn’t just sell parts - it supports a lifestyle of exploration and freedom. Whether it's water filtration for RVs, towing equipment for road trips, or sanitation systems for remote camping, Camco has become synonymous with reliability and convenience.

Mythic’s Mission: Connect with Consumers Who Live the Brand

• CEO Perspective
  Ken Baker, CEO of Mythic, shared his vision:

“RV consumers aren’t just buyers — they’re passionate explorers who care deeply about quality, reliability, and the lifestyle that comes with life on the road. With Camco’s expansive product portfolio and growing DTC business, we see a tremendous opportunity to drive meaningful brand and business growth.”

• Immediate Initiatives
  Mythic will begin work on brand discovery and campaign development, followed by a rollout of creative and social strategies aimed at amplifying Camco’s presence across multiple touchpoints.

A Marketing Partnership Geared for Impact

The Camco–Mythic partnership reflects the evolving landscape of outdoor recreation marketing — where lifestyle, authenticity, and performance converge. With a powerful blend of strategic insight, creative energy, and marketing discipline, the collaboration is poised to energize Camco’s brand presence and deepen engagement with a growing community of modern explorers.

As Mythic begins execution, all eyes will be on the campaigns and storytelling that will define Camco’s next era of growth — both on the road and online.