DiscoverMyBusiness, a leading digital marketing agency, has expanded its tailored digital marketing services for businesses in Brooklyn, NY. This initiative is designed to help local businesses enhance their online presence, generate high-quality leads, and drive sustainable revenue growth.

Meeting Brooklyn’s Growing Digital Marketing Demands

In today’s competitive landscape, businesses need data-driven marketing solutions to stand out. DiscoverMyBusiness is addressing this need with a full suite of digital marketing services, including:

• Digital Marketing Strategy Development – Custom marketing plans aligned with business goals and target audiences for maximum ROI.
• Social Media Marketing – Comprehensive management, content creation, and paid advertising on platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Content Marketing – SEO-driven content such as blogs, articles, and videos to engage audiences and improve search rankings.
• Search Engine Optimization (SEO) – Advanced keyword research, on-page and off-page optimization, and link-building for improved search visibility.
• Pay-Per-Click (PPC) Advertising – Expertly managed Google Ads and social media PPC campaigns for maximum conversions.
• Web Design & Development – Creating mobile-responsive, user-friendly websites that enhance customer experiences and lead generation.
• Conversion Rate Optimization (CRO) – Utilizing A/B testing, UX enhancements, and analytics to boost conversions.
• Ecommerce Marketing – Specialized strategies for online retailers on Shopify, WooCommerce, and other eCommerce platforms.

Why Brooklyn Businesses Trust DiscoverMyBusiness

• Proven Expertise – A team of experienced digital marketing professionals.
• Data-Driven Strategies – Cutting-edge analytics for measurable success.
• Tailored Solutions – Marketing campaigns customized to each business’s needs.
• Full-Service Approach – Comprehensive digital marketing solutions under one roof.

DiscoverMyBusiness remains committed to helping Brooklyn businesses thrive in the digital age with innovative marketing strategies that deliver real results

Cuz Global Inc., a leading media art company, will introduce ‘WAA (Where Art’s Alive)’, a premium media art platform that fuses art and technology, at SXSW 2025 in Austin, Texas. The event, held from March 7-16, 2025, is a global hub for innovation in music, film, and interactive media.

What is WAA?

WAA is a high-end media art platform designed for luxury hotels, high-end offices, and commercial spaces, transforming environments into immersive artistic experiences.

• Largest Media Art Collection in South Korea: Over 1,000 ultra-high-definition (4K-8K) media artworks.
• Dynamic & Adaptive: Art pieces adjust to spatial characteristics and ambiance.
• Architectural Integration: Converts spaces into living canvases.

WAA at SXSW 2025

Cuz Global Inc. will showcase WAA’s capabilities at the Austin Convention Center, offering an immersive digital art experience.

• Samsung Partnership:
  • WAA will launch an exclusive app for Samsung’s Q80F and higher TV models.
  • These high-resolution displays will bring WAA’s ultra-HD artworks to life with stunning clarity and color depth.

Vision for the Future

• Sil Jin, CEO & Art Director, Cuz Global Inc.:
  "Art should no longer be confined to static galleries—it should be an integral part of our everyday surroundings. Through WAA, we create living artistic experiences that seamlessly blend into spaces. SXSW is the perfect platform to showcase our vision to global creative leaders."

By integrating cutting-edge display technology with digital art, WAA aims to redefine artistic engagement, transforming everyday spaces into dynamic art experiences.

VEON Ltd., a global digital operator, has announced the appointment of Johan Buse as the new CEO of Banglalink, effective April 6, 2025. He takes over from Erik Aas, who has led the company for nine successful years.

With a strong background in the telecom industry, Johan Buse brings decades of leadership experience across Europe, Asia, and the Middle East. His previous roles include Chief Commercial Officer at Ooredoo Oman, leadership positions at Deutsche Telekom Croatia, AXIS, Singtel, and most recently, leading the Consumer Business Group at StarHub, Singapore.

Leadership Transition & Strategic Vision

• Johan Buse's Appointment

  • Brings extensive telecom industry experience across emerging markets.
  • Will accelerate Banglalink’s digital expansion and support Bangladesh’s growing digital economy.
  • Plans to leverage VEON’s digital expertise to enhance digital and connectivity services.

• Erik Aas’ Legacy

  • Led Banglalink for nine years, expanding it into a nationwide operator.
  • Strengthened 4G network services and introduced market-leading digital platforms like Toffee, MyBL, and RYZE.
  • Leaves behind a strong foundation for Banglalink’s continued growth.

Statements

• Kaan Terzioglu, CEO, VEON Group:
  "Johan’s experience in emerging markets makes him the ideal leader to drive Banglalink’s next phase of growth. I thank Erik Aas for his incredible leadership and contributions to Banglalink’s success over the years."

• Erik Aas, Outgoing CEO, Banglalink:
  "It has been a privilege to lead Banglalink, and I’m confident that Johan will take the company to new heights in its mission to bridge the digital divide in Bangladesh."

• Johan Buse, Incoming CEO, Banglalink:
  "I look forward to leading Banglalink and driving digital transformation at a critical time for Bangladesh. Our goal is to enhance digital connectivity and create meaningful opportunities for millions."

As Bangladesh undergoes rapid digital transformation, Johan Buse’s leadership is expected to strengthen Banglalink’s market position, expand digital services, and contribute to the nation’s digital growth. With VEON’s global expertise and Banglalink’s talented team, the company aims to redefine digital connectivity for millions.

Direct Digital Holdings, Inc., a leading adtech and martech platform, has released Best Practices for AI Prompting, a comprehensive guide designed to help businesses optimize generative AI usage while ensuring data security. Developed by the Direct Digital Holdings AI Council, this guide provides a structured approach to crafting effective AI prompts that enhance accuracy, efficiency, and security.

As AI becomes integral to business operations, strong prompt engineering skills are crucial. Poorly framed prompts can lead to:

• Inaccurate AI outputs
• Security vulnerabilities
• Inefficient workflows

This guide offers a step-by-step framework for refining AI prompting, enabling businesses to maximize AI-driven results while minimizing risks.

Insights: Establishing a Framework for AI Success

1. Importance of Structured Prompting

   • AI’s effectiveness depends on well-structured prompts and verification workflows.
   • Poorly designed prompts can lead to misleading responses and security concerns.

2. Core Best Practices for AI Prompting
   The guide provides a structured methodology covering:

   • Context setting: Crafting prompts that clearly define objectives and constraints.
   • Data security: Implementing AI safeguards to protect sensitive business information.
   • Prompt templates: Ensuring consistency and efficiency across teams.
   • Advanced AI techniques: Enhancing AI’s ability to handle complex queries.
   • Iteration and refinement: Improving AI-generated responses through testing.
   • Verification protocols: Cross-checking outputs to prevent misinformation.

3. Driving AI Adoption with Risk Mitigation

   • Organizations often struggle with AI quality control and prompt optimization.
   • This guide helps businesses reduce risks and improve AI-driven workflows.
   • Key strategies include defining AI roles, securing sensitive data, and iterating responses.

Expert Insights on AI's Role in Business Efficiency

• "Generative AI is transformative, but its success depends on structured prompting and verification workflows."
  – Anu Pillai, CTO, Direct Digital Holdings
• "Many companies want to use AI but lack the expertise in prompt engineering. This guide helps bridge that gap."
  – Christy Nolan, VP of Delivery Solutions, Direct Digital Holdings

Direct Digital Holdings’ Best Practices for AI Prompting is a must-have resource for businesses looking to harness AI’s potential without compromising security or accuracy. By adopting these structured AI prompting techniques, companies can:

• Enhance operational efficiency
• Drive more accurate AI-generated insights
• Ensure compliance with data security standards

Everywhere, MikeWorldWide’s in-house influencer marketing and content agency, and SocialHP, a LinkedIn analytics and SaaS platform, have released a groundbreaking report analyzing the LinkedIn habits of U.S. LinkedIn Top Voices and Fortune 500 CEOs.

The report, titled "Maximizing LinkedIn Engagement: Lessons from Top Voices and Fortune 500 CEOs," provides a data-driven look at how the most influential LinkedIn leaders use the platform to:

• Shape industry conversations
• Build credibility
• Foster deeper audience connections

Analyzing 220 LinkedIn Top Voices and 149 Fortune 500 executives from November 2023 to November 2024, the study uncovers what separates high-performing LinkedIn leaders from those struggling to gain traction.

Findings: What Drives LinkedIn Influence?

1. Engagement Rates & Top Voices Impact

   • LinkedIn Top Voices achieved an average 6.2% engagement rate across nearly 9,000 posts—far exceeding the platform’s typical 1-2% engagement.
   • This indicates a strong influence and credibility among Top Voice recipients.

2. AI & Trending Topics Drive Conversations

   • AI-related posts by Fortune 500 CEOs generated 54,000 interactions over the year.
   • Topics on authenticity and workplace culture also performed well:
     • Authenticity-focused posts: 3,736 interactions per post
     • Workplace culture content: 1,854 interactions per post

3. The Power of Multimedia Content

   • 80% of high-performing CEO posts included images, documents, or videos.
   • Short-form video is underutilized, appearing in just 12% of CEO posts.
   • Despite this, LinkedIn video content saw a 36% YoY increase in viewership (Oct. 30, 2024 – Jan. 29, 2025).
   • Executives can enhance their "linkfluence" by strategically incorporating more video content.

4. Follower Count vs. Engagement

   • Fortune 500 CEOs average 375,000 followers, placing them in the top 5% of LinkedIn users.
   • However, many of these executives experience low engagement, revealing the need for a more strategic content approach.

The Strategic Imperative: Building Influence on LinkedIn

Industry leaders emphasize the need for a structured, deliberate approach:

• "LinkedIn is the digital epicenter of thought leadership." – Megan Hueter, Managing Director, Everywhere
• "Executives who prioritize consistent engagement and audience-driven storytelling set themselves apart." – Brad Dickinson, Co-Founder, SocialHP

With LinkedIn surpassing one billion users and Gen Z engagement growing (+13.6% YoY), the platform is evolving into a critical space for executive branding, industry influence, and professional discourse.

For business leaders, LinkedIn is more than a social platform—it’s where reputations are built. This study provides a data-backed roadmap for executives to:

• Stand out in a crowded digital space
• Build trust and credibility
• Maximize their impact through strategic content creation

As competition for visibility intensifies, those who embrace a content-first approach will lead the conversations that shape industries.

Leading digital analytics and website optimisation specialists, including Hookflash, Contentsquare, and AB Tasty, are bringing together Ireland’s top marketing minds for an exclusive industry event in Dublin. The event will focus on data-driven website optimisation, revealing how brands can make every site change impactful and profitable.

Why It Matters

Marketing budgets are tighter, and clicks are more expensive – making the post-click experience critical for sales & retention.
Too many changes are made without testing – leading to millions in lost revenue every year.
Data-driven experimentation ensures higher engagement, better conversions, and long-term success.

Featured Speakers & Insights:

Luke Adams, Senior Performance Specialist, Irish Life – Shares strategies for leveraging data-driven decision-making.
Patrick Thornton, eShopWorld – Reveals how to use tech to enhance customer experience.
Nicole Storey, Head of Experimentation, Hookflash – Showcases how data-driven testing led to a 19% revenue uplift for clients in 2024.

Nicole Storey on the Importance of Experimentation:

"Brands are losing money at an alarming rate due to poor post-click experiences. At Hookflash, we help brands save money and increase revenue by introducing and scaling data-driven experimentation programs."

Don’t Miss This Opportunity

This event is a must-attend for marketers looking to avoid costly mistakes, boost revenue, and optimise every customer interaction.

Similarweb Ltd., a global leader in Digital Intelligence, has launched App Intelligence, a powerful new solution that integrates web and mobile app analytics into a unified platform. This advancement provides businesses with a 360-degree view of digital performance, helping them uncover competitive insights and drive smarter growth strategies.

Benefits of Similarweb's App Intelligence :

Comprehensive Market Coverage – Tracks 4M+ iOS & Android apps across 58 countries with historical insights.
Rich & Reliable App Insights – Provides downloads, engagement, retention, audience demographics, ratings & reviews.
Unified App & Web Analytics – Offers cross-platform visibility for deeper competitive analysis.
App Technographics – Reveals the technology stacks powering top-ranked apps.
Powered by 42matters – Enhanced data from Similarweb’s acquisition of 42matters for more precise app intelligence.

Or Offer, Founder & CEO of Similarweb, on the New Offering:

"Businesses need a full view of their digital presence to stay ahead. App Intelligence provides an unmatched perspective into app and web performance, giving brands the insights they need to make smarter, data-driven decisions."

Unlock Next-Level Digital Intelligence

The launch of App Intelligence strengthens Similarweb’s mission to provide the most complete coverage of digital performance, enabling brands to stay competitive in today’s digital-first economy.

Wix.com Ltd., a global leader in SaaS website building, has announced the launch of its new automation builder, designed to optimize business workflows with precision. This intuitive, fully customizable automation engine empowers businesses to enhance customer retention, streamline operations, and drive revenue growth.

Features of Wix’s New Automation Builder

Dynamic Visual Canvas – Users can visually map out and manage automation logic with ease.
Advanced Customization – Leverage conditions & formulas to create highly tailored workflows that adapt to specific business needs.
Centralized Management – Monitor all automations & key metrics from a single automation table with real-time adjustments.
Enhanced Email Insights – Get detailed statistics on automation success rates & engagement for improved communication strategies.

Seamless Wix Integration & Smarter Business Operations

Wix Automations natively integrates with Wix Services, enabling businesses to leverage real-time contextual data. For example : 
Reward loyal customers with unique discounts based on purchase behavior & spending.
Automate reminders & invoicing for restaurants, freelancers, and service providers.
Trigger dynamic pricing & promotions tailored to customer engagement.

Guy Itzhaki, Head of Wix Automations, on the New Builder:

"The new automation builder is a game-changer—whether you're a sophisticated user designing complex workflows or a small business owner using predefined templates, Wix Automations provides the flexibility to streamline operations, engage customers, and scale efficiently."

Empower Your Business with Smarter Automations

Wix’s latest innovation makes automation more accessible, powerful, and adaptable for businesses of all sizes.