Revelyst Inc., a premier collective of performance and outdoor lifestyle brands, has announced a strategic multiyear partnership with Evolution USA, a top-tier licensing agency. This collaboration aims to extend the reach of six of Revelyst’s most iconic brands through new licensing agreements, bringing innovative products to consumers who thrive in the great outdoors.

Strategic Partnership to Fuel Outdoor Brand Expansion

• Brands Included in the Licensing Rollout

  • Fox Racing

  • Simms Fishing Products

  • Camp Chef

  • Primos

  • Hoppes

  • Blackburn

• Scope of the Partnership

  • Evolution USA will manage licensing for new product categories.

  • The collaboration will focus on enhancing brand accessibility and relevance.

  • Licensed products will launch in 2025 and continue to expand beyond that.

Why This Partnership Matters for Outdoor Enthusiasts

• Consumer-First Innovation

  • Extends brands into categories that align with outdoor lifestyles.

  • Delivers new products that reflect the identity and ethos of each brand.

  • Enhances reach while maintaining brand authenticity and performance focus.

• Statement from Revelyst

  • Simon Waters, President of Licensing, emphasized deeper brand connections and broader market relevance.

  • Goal: “Innovative collaborations true to brand DNA.”

Evolution USA: Proven Licensing Powerhouse

• Expertise and Client Portfolio

  • Specializes in brand monetization through licensing, retail, and collaborations.

  • Works with major clients like Neopets, Ella Fitzgerald Charitable Foundation, and Revolution Studios.

  • Known for high-impact licensing strategies that increase brand value.

• Statement from Evolution

  • Travis J. Rutherford praised Revelyst’s passionate brand identity and potential for consumer expansion.

  • Described the partnership as “poised to deliver meaningful, high-quality products.”

Industry Impact and Future Plans

• Timeline and Debut

  • Licensing expansions to begin rolling out in 2025.

  • Brands will be showcased at Evolution's booth #F208 at the Las Vegas Licensing Expo (May 20–23, 2025).

• Business Growth Outlook

  • Partnership is expected to attract new retail collaborations and expand D2C reach.

  • Designed to serve both existing brand loyalists and new market segments.

The Revelyst–Evolution USA partnership represents a significant milestone for the outdoor lifestyle market. By leveraging Evolution’s licensing expertise and Revelyst’s iconic brand portfolio, this collaboration is set to bring cutting-edge, high-quality outdoor products to a broader global audience. With product launches anticipated in 2025, consumers and retailers alike can look forward to an exciting new chapter in outdoor performance gear and lifestyle branding.