Aurora Mobile's subsidiary, SendCloud, has played a pivotal role in enabling DHgate’s remarkable rise to #2 on the U.S. App Store. As a trusted provider of email communication solutions, SendCloud helped the cross-border e-commerce giant scale its customer engagement amidst an unprecedented user surge, ensuring a flawless communication experience.

DHgate’s Cross-Border Growth and U.S. Breakthrough

• About DHgate

  • Founded in 2004, DHgate connects global buyers with Chinese manufacturers.

  • Serves SMBs and retailers with small-batch wholesale sourcing.

  • Facilitates global sourcing with direct access to Chinese suppliers.

• U.S. App Store Surge

  • Ranked #2 on U.S. App Store Free iPhone Apps, only behind ChatGPT.

  • Surpassed major platforms like Google and TurboTax.

  • Indicates rising demand for global sourcing and efficient cross-border commerce.

SendCloud’s Role in Supporting Scalable Customer Communication

• High Deliverability & Stability

  • Maintained over 90% email deliverability during high-volume activity.

  • Achieved a 99% inbox placement rate, surpassing industry standards.

  • Secured a 40% email open rate via sender optimization and domain reputation.

• Robust Infrastructure

  • Seamless API integration ensured scalable communication.

  • Allowed DHgate to maintain reliable and timely user engagement.

  • Helped strengthen customer relationships and long-term loyalty.

EngageLab and the Evolution of Omnichannel Engagement

• Enhanced Capabilities Beyond Email

  • Built on SendCloud’s reliable email tech, EngageLab provides full omnichannel marketing support.

  • Uses AI-driven automation for hyper-personalized campaigns.

• Global-Ready Infrastructure

  • Maintains 5 global server nodes for low-latency engagement.

  • Complies with global privacy standards like GDPR and DPPA.

• Advanced Marketing Automation

  • Enables dynamic customer segmentation and real-time personalization.

  • Supports diverse e-commerce scenarios, from electronics to fashion.

The success of DHgate in the U.S. highlights the importance of robust, scalable, and intelligent customer communication infrastructure. SendCloud and EngageLab showcase how AI-powered engagement and high deliverability can help e-commerce platforms thrive globally. As cross-border trade continues to grow, these tools will be essential for businesses aiming to build loyalty and scale internationally.