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Twin Shores Marketing Earns BBB Accreditation with ‘A’ Rating for Ethical Excellence

Twin Shores Marketing Earns BBB Accreditation with ‘A’ Rating for Ethical Excellence

digital marketing 7 Oct 2025

In an era when digital marketing promises often outpace delivery, Twin Shores Marketing has earned something money can’t buy: credibility. The Long Island-based firm announced it has achieved Better Business Bureau (BBB) accreditation with an A rating, a recognition reserved for companies that meet the bureau’s rigorous standards of trust, transparency, and accountability.

BBB accreditation isn’t a rubber stamp—it’s a vetting process that measures how consistently a business upholds ethical practices and resolves customer issues. For a marketing agency, where reputation is the product, it’s a meaningful milestone.

“Achieving BBB accreditation is a reflection of our team’s hard work and dedication to upholding the values of integrity and excellence,” said Scott Resnik, CEO of Twin Shores Marketing. “We’re thrilled to be recognized by such a respected organization and remain committed to providing our clients with the highest level of service.”

Pay-for-Performance with a Personal Touch

Founded and headquartered in New York’s Long Island, Twin Shores Marketing has built its reputation by focusing on what smaller businesses often struggle with most: trust and visibility.

The agency’s specialty lies in reputation management, review generation, and comprehensive digital campaigns that make local brands appear larger and more competitive. Its pay-for-performance model—no retainers, no long-term contracts—puts results ahead of rhetoric, ensuring clients only pay when they see growth.

That business model, paired with hands-on service, has earned Twin Shores a loyal customer base that often cites the firm’s “family-like” approach as a key differentiator.

A Seal of Trust in a Noisy Market

Earning BBB accreditation adds more than a logo to the company’s website—it offers clients a verified layer of assurance. In a market crowded with marketing vendors promising quick wins, the BBB “A” rating signals that Twin Shores not only talks transparency but practices it.

It’s also a timely win. As small and medium-sized businesses increasingly seek measurable ROI and reliable partners, ethical marketing firms with verified credibility are becoming more valuable than ever.

 

For Twin Shores, the recognition is both a reward and a promise—to keep helping clients grow without compromising on integrity.

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Circana Revamps Marketing Foresight® with AI-Powered Optimization and Intuitive UX

Circana Revamps Marketing Foresight® with AI-Powered Optimization and Intuitive UX

artificial intelligence 7 Oct 2025

Circana is bringing fresh intelligence—and design—to the world of marketing measurement. The analytics giant today announced the next generation of its Marketing Foresight® solution, the company’s flagship optimization and simulation tool for global Marketing Mix Modeling (MMM) projects.

The updated platform introduces a more intuitive and visually engaging interface, powered by AI and machine learning, to help marketers simulate, optimize, and forecast campaign performance with greater speed and clarity.

“Our goal was to create a solution that is not only powerful but also intuitive and accessible for our clients,” said Harvey Goldhersz, Executive Vice President of Product at Circana. “By integrating AI and focusing on a seamless user experience, we’re empowering clients to make faster, more strategic decisions that drive growth.”

From Complexity to Clarity

Marketing Foresight has long been a key tool for brands managing global MMM initiatives—where marketers seek to understand how different channels, budgets, and tactics contribute to sales. The new release takes that foundation and layers in AI-driven simulation, always-on access, and natural language processing (NLP) capabilities.

Instead of requiring analysts to translate statistical models, the upgraded tool can now generate plain-language insights and recommendations. Marketers can ask questions, model scenarios, and instantly view the impact of shifting spend between channels, creative types, or geographies.

“Marketing Foresight is a strategic asset for our clients, and this launch elevates its value proposition immensely,” said Yeimy Garcia Smith, Senior Vice President of Global Measurement at Circana. “We’ve reimagined the marketer experience—moving from static, analyst-dependent tools to a dynamic, intuitive interface that speaks the language of marketing-driven growth.”

A Unified View for Strategy and Execution

Available globally, the next-gen Marketing Foresight bridges long-term strategy with short-term tactical planning in a single, unified environment. Clients gain access to store-level models, granular consumer response data, and cross-market simulations—all designed to deliver actionable intelligence at scale.

The platform’s marketer-centric recommendations also guide users through complex datasets, surfacing the “next best move” for each scenario. With always-on access and executive summaries generated in real time, Circana aims to make marketing optimization as continuous as campaign measurement itself.

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ZoomInfo Launches Copilot Workspace to Streamline GTM Execution with AI

ZoomInfo Launches Copilot Workspace to Streamline GTM Execution with AI

artificial intelligence 7 Oct 2025

The Go-To-Market (GTM) gap—the distance between having a strategy and actually executing it—has become one of the biggest drains on business productivity. ZoomInfo (NASDAQ: GTM) wants to close that gap. The company today launched Copilot Workspace, an AI-powered execution engine designed to unify how sales, account management, and customer success teams operate.

Copilot Workspace consolidates the fragmented GTM tech stack into a single interface, transforming how revenue teams execute strategy by embedding intelligence directly into daily workflows.

“The problem for today’s sales teams isn’t a lack of strategy or tools—it’s that execution has become too complex,” said Henry Schuck, CEO and Founder of ZoomInfo. “Copilot Workspace solves this by giving sellers one workspace with complete buyer context and AI that handles the administrative work. When you make selling simple, execution becomes effortless.”

The $2 Trillion GTM Execution Problem

According to Boston Consulting Group, companies waste over $2 trillion annually through inefficiencies in sales, general, and administrative costs. The problem isn’t just wasted effort—it’s a structural flaw in how modern organizations deploy go-to-market strategies.

Layer onto that an AI-driven disruption in how customers buy. Gartner predicts that inbound search traffic will drop 25% by 2026, as AI-generated answers replace traditional search clicks. That means fewer inbound leads and a rising need for intelligent, proactive outbound efforts.

ZoomInfo’s Copilot Workspace addresses both challenges by turning a jumble of disconnected GTM tools into one adaptive, AI-driven workspace built for action rather than administration.

AI at the Core of Execution

Today’s average enterprise uses 23 GTM technologies, often resulting in data silos and fragmented workflows. Copilot Workspace breaks down these silos by integrating with Salesforce and other CRM and sales engagement platforms, pulling insights and signals from across the GTM stack into one unified view.

From there, AI agents take over repetitive work—researching accounts, generating follow-ups, monitoring buying signals, drafting outreach, updating CRM fields, and surfacing next-best actions. These agents learn continuously from user behavior, market shifts, and buyer responses, making the workspace smarter and more personalized over time.

The result is an always-on execution engine that enables revenue teams to act with precision, speed, and complete buyer context—key traits in a market increasingly defined by automation and shrinking attention spans.

Simplifying the Complexities of Selling

ZoomInfo has long positioned itself as the GTM Intelligence Platform, providing companies with deep data insights into buyers and markets. Copilot Workspace builds on that foundation by turning intelligence into execution.

The platform gives sellers a central hub where every interaction, signal, and opportunity is visible in real time. Instead of juggling apps and manually syncing data, users can focus on building relationships, advancing deals, and driving growth.

For organizations ranging from startups to Fortune 500s, the promise is clear: fewer tools, less friction, faster revenue.

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LindellTV and VOCL Social Expand “Truth Media” Ecosystem with Live Streaming, News Aggregation, and FlashPoint TV Integration

LindellTV and VOCL Social Expand “Truth Media” Ecosystem with Live Streaming, News Aggregation, and FlashPoint TV Integration

technology 7 Oct 2025

LindellTV Adds News Aggregation and FlashPoint Integration

The redesigned LindellTV website and app now feature a built-in news aggregation system that compiles stories and reports from across the truth media space. Users can access original programs, live shows, and external news sources — all within a single interface.

The platform also integrates the FlashPoint TV Network, expanding its live lineup and adding new faith- and truth-focused programming available 24/7.

VOCL Social Launches Studio and Live Streaming Tools

VOCL Studio introduces professional-grade recording, editing, and publishing tools directly inside the VOCL app. Creators can now broadcast live via the new Live Streaming Feature, interact with audiences in real time, and share uncensored content without ad interruptions or algorithmic suppression.

“People are sick of being censored by Big Tech. VOCL amplifies voices — not silences them,” said Mike Lindell, Founder of VOCL and LindellTV. “With live streaming and studio tools, verified influencers can broadcast the truth in real time without compromise.”


Expanding the “Truth Media” Network

VOCL positions itself as a hub for election security updates, citizen journalism, and community-driven news. As the U.S. approaches the next election cycle, the app encourages users to share verified updates and counter mainstream narratives.

 

The integration of FlashPoint TV further expands the media ecosystem, giving users access to an always-on lineup of programs covering politics, faith, and current events.

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Basil Systems Launches AI-Powered MedTech Safety Signaling to Transform Post-Market Risk Detection

Basil Systems Launches AI-Powered MedTech Safety Signaling to Transform Post-Market Risk Detection

artificial intelligence 7 Oct 2025

Basil Systems, a leader in AI-driven product lifecycle intelligence for the life sciences sector, has launched MedTech Safety Signaling, a pioneering technology that transforms post-market surveillance into a proactive risk detection and prevention system. Designed for medical device manufacturers, the platform aims to close the gap between data overload and actionable insight, helping teams identify potential risks long before they escalate into recalls or patient safety issues.

Tackling the Data Overload Challenge

Medical device manufacturers face immense complexity in monitoring product safety. Each year, they sift through millions of fragmented data points — from adverse event reports and global recalls to internal quality and regulatory data. Traditionally, safety teams rely on manual analysis to identify patterns, often detecting risks too late to prevent costly outcomes.

Basil’s new Safety Signaling module automates this process by unifying and analyzing data across regulatory filings, clinical trials, labels, and adverse event reports. Its proprietary AI models use semantic understanding to uncover hidden relationships among these sources — pinpointing early indicators of risk that might otherwise go unnoticed.

How the Platform Works

Users can start with a post-market event — such as a recall or warning letter — and Basil’s AI instantly scans millions of related reports and filings. Instead of relying on simple keyword matches, the platform interprets the context and meaning behind each record, clustering similar events with confidence scores and explanations.

This enables safety, quality, and regulatory teams to identify correlations between design flaws, manufacturing processes, or component failures — all linked to verifiable source data. Insights are exportable to quality management systems and BI tools for seamless operational use.

Driving Real-World Impact

Several major medical device manufacturers are already deploying Basil’s Safety Signaling to:

  • Detect potential recall risks early through predictive pattern recognition.

  • Strengthen CAPA and field correction strategies.

  • Benchmark safety performance against competitors.

  • Provide feedback to R&D for product design improvements.

“Medical device companies are drowning in post-market data but starving for predictive intelligence,” said Anthony Cirurgiao, CEO and Founder of Basil Systems. “Our Safety Signaling solution delivers verifiable insights that help teams predict and prevent risks, improving product design and patient safety.”

Setting a New Benchmark for Post-Market Intelligence

By combining the industry’s most comprehensive dataset with advanced AI enrichment, Basil Systems is redefining the standard for post-market surveillance. The platform delivers repeatable, defensible, and source-grounded insights, ensuring accuracy and regulatory confidence while avoiding the hallucination issues common in generic AI tools.

For manufacturers, this represents more than compliance — it’s a path toward greater patient trust, operational resilience, and long-term business sustainability.

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KUBRA Unveils KUBRA HQ™, AI-Powered Platform to Redefine Customer Engagement

KUBRA Unveils KUBRA HQ™, AI-Powered Platform to Redefine Customer Engagement

artificial intelligence 7 Oct 2025

KUBRA, a leader in customer experience (CX) solutions for utilities, insurance, and government agencies, today launched KUBRA HQ™, an AI-powered, cloud-native platform designed to consolidate and modernize digital customer engagement. The platform unites billing, payments, and communications into a single, scalable environment, offering organizations the flexibility to innovate faster and deliver more seamless experiences.

“We’re driven by an obsession to dismantle the most complex industry challenges,” said Rick Watkin, President & CEO of KUBRA. “KUBRA HQ is not just a single release—it’s a singular platform born from 30 years of engineering expertise and market insight. We aren’t just shaping the future; we are building the indispensable infrastructure that makes that future work.”

AI, Cloud, and Microservices for Modern CX

Built on a PCI 4.1–compliant, cloud-native microservices architecture, KUBRA HQ is designed for simplicity, agility, and reliability. Organizations can launch new channels overnight, deploy features without downtime, and scale dynamically to meet customer demand. By integrating multiple functions into one adaptable platform, KUBRA HQ streamlines operations, supports regulatory compliance, and enables faster time-to-market for new customer experiences.

A Legacy of Innovation, Elevated

KUBRA has spent more than three decades pioneering digital CX innovation—from on-demand payments with KUBRA EZ-PAY® to AI-driven preference management and notifications. Strategic acquisitions, global partnerships, and consistent reinvestment have positioned the company as a trusted partner for organizations seeking to modernize engagement at scale.

With KUBRA HQ, the company is making its most ambitious leap yet: a platform that doesn’t just meet industry standards but aims to set a new benchmark for AI-driven customer experience.

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Winbond Electronics Modernizes IP Management with Clarivate’s IPfolio Platform

Winbond Electronics Modernizes IP Management with Clarivate’s IPfolio Platform

technology 7 Oct 2025

Clarivate Plc (NYSE: CLVT) announced that Winbond Electronics Corporation (TSE: 2344) has deployed IPfolio, Clarivate’s cloud-based intellectual property (IP) management platform, to modernize and streamline its IP operations. The platform’s implementation has significantly enhanced data accuracy, operational efficiency, and collaboration across the organization.

Transforming IP Management

By integrating IPfolio, Winbond has achieved a 90% improvement in data accuracy thanks to seamless synchronization with Clarivate’s IP data, eliminating the risk of error-prone manual entry. Real-time patent updates and reporting have become more frequent, while internal operational efficiency has increased by 25%.

The platform also functions as a virtual IP administrator, freeing up an estimated 15% of management resources through automated data verification, secure collaboration, email document archiving, and real-time reporting.

“Winbond’s choice of IPfolio underscores our customer-focused approach and regional product capabilities,” said Glen Nath, Senior VP, Intellectual Property, Clarivate. “They now manage IP assets more efficiently, gaining a competitive edge in innovation.”

Why IPfolio?

Dr. Pei-Lin Pai, CTO at Winbond, highlighted that IPfolio’s integrated design, advanced automation, secure collaboration, and user-friendly interface were key factors in the decision. The platform’s flexibility allows Winbond to continuously enhance its IP management processes while maintaining tight control over a global portfolio.

“After a comprehensive evaluation, we selected IPfolio for its robust capabilities that perfectly align with our requirements,” Pai said.

Strategic Impact

Headquartered in Taichung, Taiwan, Winbond provides fully integrated circuit solutions to clients worldwide, serving industries including handheld devices, consumer electronics, computer peripherals, automotive, and industrial electronics. By deploying IPfolio, Winbond strengthens its operational efficiency, accelerates innovation, and enhances the reliability of its IP management processes—an increasingly critical advantage in a competitive semiconductor landscape.

“In 2025, Winbond was named a Top 100 Global Innovator by Clarivate for the third consecutive year. Their commitment to innovation is a core company value, and IPfolio helps them transform that into actionable, data-driven advantage,” said Maroun S. Mourad, President, Intellectual Property, Clarivate.

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FLYING WHALES Taps Box AI to Manage Unstructured Data for Sustainable Airship Innovation

FLYING WHALES Taps Box AI to Manage Unstructured Data for Sustainable Airship Innovation

artificial intelligence 7 Oct 2025

Box, Inc. (NYSE: BOX) has been selected by FLYING WHALES, the French-Canadian company developing environmentally friendly airships, to manage its growing volume of unstructured data. The deployment leverages Box’s unified Intelligent Content Management (ICM) platform enriched with AI, helping FLYING WHALES turn unstructured information into actionable insights while maintaining strict compliance and cybersecurity standards.

“Box has become our single repository, optimizing collaboration and efficiency for our teams,” said Anthony Courtois, CIO of FLYING WHALES. “With Box Hubs and Box AI integrated, our teams can quickly access critical information, strengthening our expertise in aeronautics.”

Harnessing Unstructured Data for Innovation

FLYING WHALES generates massive amounts of data from testing campaigns, multi-system integrations, and global partners. Box AI helps organize this content and improve governance with features including:

  • Box AI for Hubs: Streamlines content organization and publishing across the organization.

  • Automated Classification Policies: Structures sensitive engineering and compliance documents.

  • Box KeySafe: Centralizes sensitive content while giving teams control over encryption keys.

  • Compliance & Cybersecurity: Meets aviation industry standards critical for partnerships and regulatory oversight.

Driving Business and Environmental Impact

FLYING WHALES, the only aeronautics company in the 2025 French Tech Next40, aims to develop airship-based transportation systems that stimulate economic growth in remote regions while minimizing freight’s environmental footprint. By integrating Box AI, the company accelerates data-driven decision-making and collaboration, crucial for both innovation and operational efficiency.

“Sustainability-minded companies like FLYING WHALES are uniquely positioned to reinvent industries. Box is enabling them to unlock nearly 90% of enterprise content that is unstructured, improving productivity and accelerating business objectives,” said Samantha Wessels, SVP and Managing Director, EMEA, Box.

Global Validation

FLYING WHALES joins a roster of global organizations using Box AI to transform workflows and secure critical information, including Oxfam, Swissport, US Air Force, Axiom Space, and French brands like Rémy Cointreau, Eurostar, and BETC. The partnership underscores the growing role of AI-driven content management in engineering-intensive, highly regulated industries.

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