artificial intelligence content marketing
Published on : Oct 7, 2025
Box, Inc. (NYSE: BOX) has been selected by FLYING WHALES, the French-Canadian company developing environmentally friendly airships, to manage its growing volume of unstructured data. The deployment leverages Box’s unified Intelligent Content Management (ICM) platform enriched with AI, helping FLYING WHALES turn unstructured information into actionable insights while maintaining strict compliance and cybersecurity standards.
“Box has become our single repository, optimizing collaboration and efficiency for our teams,” said Anthony Courtois, CIO of FLYING WHALES. “With Box Hubs and Box AI integrated, our teams can quickly access critical information, strengthening our expertise in aeronautics.”
FLYING WHALES generates massive amounts of data from testing campaigns, multi-system integrations, and global partners. Box AI helps organize this content and improve governance with features including:
Box AI for Hubs: Streamlines content organization and publishing across the organization.
Automated Classification Policies: Structures sensitive engineering and compliance documents.
Box KeySafe: Centralizes sensitive content while giving teams control over encryption keys.
Compliance & Cybersecurity: Meets aviation industry standards critical for partnerships and regulatory oversight.
FLYING WHALES, the only aeronautics company in the 2025 French Tech Next40, aims to develop airship-based transportation systems that stimulate economic growth in remote regions while minimizing freight’s environmental footprint. By integrating Box AI, the company accelerates data-driven decision-making and collaboration, crucial for both innovation and operational efficiency.
“Sustainability-minded companies like FLYING WHALES are uniquely positioned to reinvent industries. Box is enabling them to unlock nearly 90% of enterprise content that is unstructured, improving productivity and accelerating business objectives,” said Samantha Wessels, SVP and Managing Director, EMEA, Box.
FLYING WHALES joins a roster of global organizations using Box AI to transform workflows and secure critical information, including Oxfam, Swissport, US Air Force, Axiom Space, and French brands like Rémy Cointreau, Eurostar, and BETC. The partnership underscores the growing role of AI-driven content management in engineering-intensive, highly regulated industries.
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