The Go-To-Market (GTM) gap—the distance between having a strategy and actually executing it—has become one of the biggest drains on business productivity. ZoomInfo (NASDAQ: GTM) wants to close that gap. The company today launched Copilot Workspace, an AI-powered execution engine designed to unify how sales, account management, and customer success teams operate.

Copilot Workspace consolidates the fragmented GTM tech stack into a single interface, transforming how revenue teams execute strategy by embedding intelligence directly into daily workflows.

“The problem for today’s sales teams isn’t a lack of strategy or tools—it’s that execution has become too complex,” said Henry Schuck, CEO and Founder of ZoomInfo. “Copilot Workspace solves this by giving sellers one workspace with complete buyer context and AI that handles the administrative work. When you make selling simple, execution becomes effortless.”

The $2 Trillion GTM Execution Problem

According to Boston Consulting Group, companies waste over $2 trillion annually through inefficiencies in sales, general, and administrative costs. The problem isn’t just wasted effort—it’s a structural flaw in how modern organizations deploy go-to-market strategies.

Layer onto that an AI-driven disruption in how customers buy. Gartner predicts that inbound search traffic will drop 25% by 2026, as AI-generated answers replace traditional search clicks. That means fewer inbound leads and a rising need for intelligent, proactive outbound efforts.

ZoomInfo’s Copilot Workspace addresses both challenges by turning a jumble of disconnected GTM tools into one adaptive, AI-driven workspace built for action rather than administration.

AI at the Core of Execution

Today’s average enterprise uses 23 GTM technologies, often resulting in data silos and fragmented workflows. Copilot Workspace breaks down these silos by integrating with Salesforce and other CRM and sales engagement platforms, pulling insights and signals from across the GTM stack into one unified view.

From there, AI agents take over repetitive work—researching accounts, generating follow-ups, monitoring buying signals, drafting outreach, updating CRM fields, and surfacing next-best actions. These agents learn continuously from user behavior, market shifts, and buyer responses, making the workspace smarter and more personalized over time.

The result is an always-on execution engine that enables revenue teams to act with precision, speed, and complete buyer context—key traits in a market increasingly defined by automation and shrinking attention spans.

Simplifying the Complexities of Selling

ZoomInfo has long positioned itself as the GTM Intelligence Platform, providing companies with deep data insights into buyers and markets. Copilot Workspace builds on that foundation by turning intelligence into execution.

The platform gives sellers a central hub where every interaction, signal, and opportunity is visible in real time. Instead of juggling apps and manually syncing data, users can focus on building relationships, advancing deals, and driving growth.

For organizations ranging from startups to Fortune 500s, the promise is clear: fewer tools, less friction, faster revenue.

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