Circana is bringing fresh intelligence—and design—to the world of marketing measurement. The analytics giant today announced the next generation of its Marketing Foresight® solution, the company’s flagship optimization and simulation tool for global Marketing Mix Modeling (MMM) projects.

The updated platform introduces a more intuitive and visually engaging interface, powered by AI and machine learning, to help marketers simulate, optimize, and forecast campaign performance with greater speed and clarity.

“Our goal was to create a solution that is not only powerful but also intuitive and accessible for our clients,” said Harvey Goldhersz, Executive Vice President of Product at Circana. “By integrating AI and focusing on a seamless user experience, we’re empowering clients to make faster, more strategic decisions that drive growth.”

From Complexity to Clarity

Marketing Foresight has long been a key tool for brands managing global MMM initiatives—where marketers seek to understand how different channels, budgets, and tactics contribute to sales. The new release takes that foundation and layers in AI-driven simulation, always-on access, and natural language processing (NLP) capabilities.

Instead of requiring analysts to translate statistical models, the upgraded tool can now generate plain-language insights and recommendations. Marketers can ask questions, model scenarios, and instantly view the impact of shifting spend between channels, creative types, or geographies.

“Marketing Foresight is a strategic asset for our clients, and this launch elevates its value proposition immensely,” said Yeimy Garcia Smith, Senior Vice President of Global Measurement at Circana. “We’ve reimagined the marketer experience—moving from static, analyst-dependent tools to a dynamic, intuitive interface that speaks the language of marketing-driven growth.”

A Unified View for Strategy and Execution

Available globally, the next-gen Marketing Foresight bridges long-term strategy with short-term tactical planning in a single, unified environment. Clients gain access to store-level models, granular consumer response data, and cross-market simulations—all designed to deliver actionable intelligence at scale.

The platform’s marketer-centric recommendations also guide users through complex datasets, surfacing the “next best move” for each scenario. With always-on access and executive summaries generated in real time, Circana aims to make marketing optimization as continuous as campaign measurement itself.

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