MetaRouter, a leader in server-side tag management and data collection integration, has announced two key appointments to its executive team. Nikhil Raj joins as President, and Patrick Harrington joins as Head of AI/ML. This strategic move highlights MetaRouter's ongoing commitment to advancing innovation in retail media networks (RMN) and AI-driven solutions for enterprises. With decades of combined experience, Raj and Harrington will play a pivotal role in driving the company’s mission to enhance first-party data ownership, predictive insights, and performance measurement.

Leadership Additions: Industry Veterans to Drive Innovation

With the appointment of Nikhil Raj and Patrick Harrington, MetaRouter is positioning itself to address some of the most pressing challenges within the retail media and data integration industries. Tim Brunk, CEO of MetaRouter, expressed his confidence in the new leadership, stating, "Nikhil and Patrick bring decades of world-class experience to drive our innovation in first-party data ownership, predictive insights, data governance, performance measurement, and attribution."

Nikhil Raj: A Veteran in Retail Media

With over 15 years of experience in retail media, Nikhil Raj is a highly respected figure in the industry. Raj was a key member of the founding team of Walmart's advertising business (WMX, now Walmart Connect). He played a significant role in leading Moloco's retail media business, growing its revenue by an impressive 6X within just two years. Additionally, Raj founded and scaled the global retail media practice at Bain & Company, bringing a wealth of knowledge in managing retail media across retailers, marketplaces, brands, and tech/data vendors.

As President, Raj will be responsible for overseeing MetaRouter’s retail media initiatives and further enhancing its product offerings. His vast expertise will drive the company’s efforts to address critical challenges in the retail media ecosystem.

Patrick Harrington: AI/ML Expertise to Drive Product Innovation

Patrick Harrington, Ph.D., brings a wealth of knowledge in artificial intelligence (AI) and machine learning (ML). Previously serving as Head of AI/ML at Modern Treasury, Harrington has also held pivotal roles as Head of Machine Learning Platforms at Block and GM of AI/ML at Workday. He is recognized for his ability to leverage AI and ML to drive product innovation and operational efficiency.

Harrington’s career also includes a collaboration with Raj at Walmart, where they helped build the foundational data and machine learning layer for WMX. At MetaRouter, Harrington will focus on product innovation by utilizing AI and ML to develop agentic AI solutions that enhance the value customers capture and accelerate their time to value.

MetaRouter’s Strategic Vision Moving Forward

The addition of Nikhil Raj and Patrick Harrington to the leadership team marks a significant milestone in MetaRouter's strategic growth. Both leaders bring extensive expertise in retail media and AI-driven technology, reinforcing the company’s commitment to advancing its data management and analytics solutions for enterprises. MetaRouter’s future focus will continue to be on first-party data ownership, predictive insights, and delivering actionable performance measurement solutions for businesses.