5WPR, one of the largest independently-owned PR firms in the U.S., has earned the Gold Stevie Award for PR Campaign of the Year in the New Product or Service Launch category at the 2025 American Business Awards. The winning campaign introduced BERO a premium non-alcoholic beverage brand founded by actor Tom Holland to the market with a strategy rooted in authenticity, impact, and cultural relevance.

Campaign Strategies and Highlights

• High-Impact Launch Timing

  • Campaign launched in October 2024, timed to capture early interest in the non-alcoholic beverage trend.

  • Pre-launch efforts conducted under embargo to maximize media exclusivity and control the narrative.

• Strategic Media Coverage

  • Day-one exclusives secured with Forbes and Fast Company.

  • Continued momentum post-launch with coverage from CNN, Fox Business, and other major outlets.

• Celebrity Alignment and Amplification

  • Collaborated with Tom Holland's personal PR team at Shelter PR.

  • Secured appearances and interviews on major platforms including Rich Roll, Tinfoil Swans, Seth Meyers, and Jimmy Fallon.

• Influencer and Thought Leadership Integration

  • Employed a blend of influencer outreach and thought leadership to amplify brand values.

  • Positioned BERO as not just a celebrity product, but a purpose-driven, premium lifestyle brand.

• Massive Media Impact

  • Over 2.5 billion media impressions generated in the first month.

  • Positioned BERO as a legitimate, long-term innovator in the beverage industry.

Industry Recognition and Reflections

• The American Business Awards (Stevie Awards) celebrate excellence in PR, marketing, and communications.

• 5WPR’s campaign stood out for creativity, strategic execution, and measurable success.

• Leigh Ann Ambrosi of 5WPR highlighted the team’s dedication to building BERO’s brand equity from launch.

This prestigious win for 5WPR not only highlights their success with the BERO campaign but also reinforces their position as a leader in launching culturally resonant brands. Through strategic media outreach, powerful partnerships, and precise execution, 5WPR continues to drive results that shape industry conversations and set new standards for product launches.