Selery Fulfillment Inc. has announced the acquisition of Fan of a Fan's fulfillment operations, a move that solidifies its expansion into Southern California’s growing market for creator and direct-to-consumer (DTC) brands. The multi-million-dollar asset sale includes three warehouse facilities and proprietary logistics operations, which will be integrated into a new, state-of-the-art fulfillment center in Ontario, California, set to launch in May 2025.

This acquisition marks a key milestone for Selery, offering an advanced, scalable international logistics network that will enhance its service offerings to Fan of a Fan’s clients, helping them streamline and expand their operations.

Details of the Acquisition

• New Fulfillment Center: The new fulfillment center in Ontario will play a central role in supporting the growing demand for creator-focused merchandise and apparel. The center will be fully operational by May 2025 and will offer faster, more efficient fulfillment services.

• Continued Operations of Fan of a Fan: Despite the acquisition, Fan of a Fan will continue to operate as an independent creator-focused agency. The company, which has built a strong reputation for helping digital talent launch successful, community-driven brands, will continue to work with YouTubers and other influencers to create meaningful merchandise lines.

• Expanded Logistics Network: The integration of Fan of a Fan's operations into Selery’s broader fulfillment network will offer a more robust, scalable solution for DTC brands and creator-driven merchandise, enhancing their ability to reach international audiences with ease.

Why This Acquisition Matters

With the rise of digital media influencers and content creators shaping consumer trends, Southern California has become a hotspot for creator-led brands. Selery's move into this key region strengthens its position in the market and supports its long-term vision of becoming a leader in the logistics space for creator and DTC brands.

This acquisition not only expands Selery’s geographic reach but also brings with it industry-leading logistics operations, enabling brands to scale their fulfillment operations while maintaining high service levels.

The acquisition of Fan of a Fan’s fulfillment operations represents a strategic move for Selery Fulfillment, enhancing its capabilities and providing significant benefits to creator brands looking for efficient, scalable fulfillment solutions. As the new Ontario, California fulfillment center prepares for its May 2025 opening, Selery is poised to lead the charge in supporting the next generation of creator-driven businesses.