News

ODAIA Launches AI-Powered Omnichannel Marketing for Pharma Teams

ODAIA has officially entered the omnichannel marketing orchestration space, unveiling a solution designed to transform how pharmaceutical brand teams engage with healthcare professionals (HCPs). This expansion complements ODAIA Field, enabling life sciences organizations to leverage AI-driven tools for personalized, real-time engagement across marketing and sales. The company has also launched an...

artificial intelligence 12 May 2025

Supreme Group Acquires Nimble Works to Expand Creative Health Marketing

Supreme Group, a next-generation platform driving innovation in healthcare and life sciences marketing, has announced the acquisition of Nimble Works and its sister agency Vital Works. Known for simplifying complex health tech and biopharma messaging, these additions mark Supreme Group’s eighth acquisition, strengthening its strategic and digital execution capabilities. Strategic Value of the...

marketing 12 May 2025

Search is Fragmenting: Why Traditional SEO Alone Won’t Keep You Visible

The phrase “Just Google it” is no longer a reliable cornerstone of consumer behavior. According to SOCi’s 2025 Consumer Behavior Index (CBI), digital discovery has become increasingly fragmented. While traditional search engines are still in use, consumers especially Gen Z are diversifying how they find products, services, and brands. The New Consumer Discovery Landscape 1. Platforms Beyond...

digital marketing 12 May 2025

Kathy Bloomgarden Recognized with PRovoke SABRE and MM+M Pinnacle Awards for Leadership

Dr. Kathy Bloomgarden, CEO of Ruder Finn, was recently honored with two major accolades for her exceptional leadership and groundbreaking contributions to the public relations industry. On May 6th, 2025, she was awarded the Outstanding Individual Achievement at the PRovoke SABRE Awards, followed by her recognition as a 2025 Pinnacle Award Honoree at the Medical Marketing + Media (MM+M) Pinnacle...

marketing 9 May 2025

Cision's 2025 State of the Media Report: Essential Insights for Modern PR Strategies

Cision, the global leader in consumer and media intelligence, has unveiled its 16th annual State of the Media Report, providing critical insights into the evolving relationship between journalists and PR professionals. This year's report, which surveyed over 3,000 journalists across 19 global markets, dives deeper than ever before into the dynamics shaping modern journalism. The findings reveal...

marketing 9 May 2025

Vital Partners with Amendola Communications for Healthcare PR and Thought Leadership

Vital, a leading AI-powered patient experience platform used by top U.S. health systems, has selected Amendola Communications, part of the Supreme Group, to lead a comprehensive PR and thought leadership program. This partnership is designed to elevate Vital's presence within the healthcare IT and clinical sectors, focusing on the platform's transformative impact on the patient journey. With...

artificial intelligence 9 May 2025

CreatorIQ Launches Industry-First Creator Marketing Benchmarking Suite

CreatorIQ, the leading platform for creator marketing, has launched a groundbreaking suite of tools designed to measure and benchmark creator performance. The Share Of Metrics Suite and Industry Benchmarks Calculator unveiled at CreatorIQ Connect Europe are setting new standards for accountability, comparability, and results within the rapidly growing creator marketing industry. As brands...

marketing 9 May 2025

Advancreative Launches Training Program to Empower In-House Marketing Teams

In a bold move to redefine B2B marketing, advancreative has launched a new hands-on training program aimed at transforming in-house marketing managers into high-performing digital experts. The program, built around advancreative’s 12-step Marketing Rockstar Framework, equips internal teams with the skills to execute digital marketing and SEO strategies at a level comparable to top-tier agencies...

marketing 9 May 2025