CreatorIQ, the leading platform for creator marketing, has launched a groundbreaking suite of tools designed to measure and benchmark creator performance. The Share Of Metrics Suite and Industry Benchmarks Calculator unveiled at CreatorIQ Connect Europe are setting new standards for accountability, comparability, and results within the rapidly growing creator marketing industry.

As brands increasingly turn to creator marketing for business growth, measurement has become the number one barrier to success. CreatorIQ's new suite addresses this challenge, providing marketers with the tools needed to measure success, justify spend, and achieve tangible outcomes in the creator economy.

Setting New Standards for Creator Marketing Measurement

Creator marketing has quickly evolved from a top-of-funnel strategy to a core growth engine for businesses. According to CreatorIQ, 94% of brands report that creator content outperforms traditional advertising. Yet, measurement has remained a key obstacle in maximizing the full potential of creator strategies.

“Creator marketing has evolved into a strategic growth engine,” says Chris Harrington, CEO of CreatorIQ. “But without standardized measurement, brands can’t fully harness its power. That’s why we’re leading with measurement—solving the industry’s biggest challenge first.”

The Share Of Metrics Suite: A New Era of Benchmarking

The Share Of Metrics Suite introduces competitive benchmarks across four key marketing outcomes, each representing a different stage in the customer journey:

1. Share of Voice (SOV): Measures the volume of creator content and brand presence.

2. Share of Exposure (SOX): Estimates the impressions generated by creator content for visibility.

3. Share of Engagement (SOE): Tracks audience interactions and resonance.

4. Share of Influence (SOI): Measures earned media value and overall business impact.

Powered by a proprietary dataset of over 2 million social accounts and 20,000+ brands, these metrics give marketers a detailed look at how their brand performs relative to competitors in terms of visibility, engagement, and influence.

Expanding Global Coverage and Customization

CreatorIQ’s competitive benchmarking dashboard will integrate the Share Of metrics in June 2025, offering expanded filters by region, platform, and creator tier. Later in the year, the coverage will extend globally to 50+ countries, up from 13, further enhancing the tool’s ability to provide granular, actionable insights.

These Share Of metrics will complement existing KPIs, allowing for full-funnel planning and reporting that includes competitive context and performance outcomes.

The Industry’s First Open Access Benchmarking Tool

Alongside the Share Of Metrics Suite, CreatorIQ is launching the Creator Marketing Industry Benchmarks Calculator, the industry’s first open-access benchmarking tool for creator marketing. This free, web-based tool offers unparalleled transparency and allows brands to benchmark their performance across:

• 27 industries

• 17 regions

• 5 social platforms

• 4 follower tiers

Marketers can generate more than 9,000 unique data views and align their KPIs with standardized, outcome-driven metrics. The calculator democratizes access to competitive intelligence, setting a new standard for creator marketing performance measurement.

Explore the Creator Marketing Industry Benchmarks Calculator at https://www.creatoriq.com/creator-marketing-benchmarks.

Fit-for-Purpose Metrics for Every Business Level

The Share Of Metrics Suite reflects a broader, purpose-built measurement framework that spans:

• Campaign level: Optimize short-term activations and creative strategies.

• Program level: Monitor long-term creator health and relationship value.

• Business level: Track ROI, allocate spend, and measure creator impact on market share.

Bhavin Desai, Chief Product Officer at CreatorIQ, emphasizes that the suite was designed with the needs of marketers, strategists, and executives in mind. “For too long, creator marketing has lacked the measurement standards needed to match its impact,” he said. “CreatorIQ was built to provide the clarity, accountability, and insights marketers need to scale with confidence.”