News

Autodesk Launches “Let There Be Anything” Campaign Celebrating Innovation

Autodesk, a global leader in design and make technology, has unveiled one of its most significant brand transformations in 43 years. The launch of the “Let There Be Anything” campaign, developed in partnership with the creative agency Giant Spoon, celebrates the power of human ingenuity and the remarkable impact Autodesk’s technology has on the world. The campaign's debut, featuring Emmy-winner...

marketing 12 May 2025

IAS Partners with Nextdoor for Enhanced Brand Safety in Hyperlocal Ads

Integral Ad Science (IAS) and Nextdoor have announced a strategic partnership aimed at providing enhanced brand safety and suitability for advertisers running campaigns on the neighborhood-focused platform. This collaboration integrates IAS’s AI-driven technology with Nextdoor’s content moderation systems, offering advertisers additional control over their brand’s safety while ensuring that ads...

artificial intelligence 12 May 2025

BuzzFeed Q1 2025: AI Innovation, Commerce Growth, Profit Gains

BuzzFeed’s first-quarter 2025 earnings reveal a company steadily progressing toward profitability through disciplined innovation and operational streamlining. The digital media firm is leaning into scalable, high-margin business lines like programmatic advertising and affiliate commerce, while AI-powered tools are starting to enhance content performance. With improved financial metrics and...

marketing 12 May 2025

CTV in 2025: Growth, Fraud, and Transparency Challenges Revealed

Connected TV (CTV) has emerged as a core component of digital video strategies worldwide, driven by changing consumer preferences and technological shifts. DoubleVerify’s 2025 Global Insights: Trends in the Modern Streaming Landscape offers a compelling look into the growth, opportunities, and lingering challenges in the CTV advertising space. With a 66% increase in CTV impression volume...

marketing 12 May 2025

Recurly Expands Subscription Management Capabilities with Acquisitions of Prive and Redfast

Recurly, a recognized leader in subscription management, has taken a significant step forward in redefining the subscription economy. Fresh off winning the 2025 SubSummit award for Best Subscription Management Platform, Recurly announced its acquisition of two innovative companies Prive, a Shopify-first ecommerce subscription solution, and Redfast, a subscriber engagement and retention platform...

marketing 12 May 2025

Iterable Launches Native WhatsApp Integration for Seamless Global Messaging

Iterable, the AI-powered communication platform, has officially rolled out its native WhatsApp integration globally becoming the first cross-channel marketing platform to embed WhatsApp directly into its core functionality. This integration enables marketers to deliver personalized, real-time engagement on WhatsApp without relying on third-party tools, streamlining global communication and...

marketing 12 May 2025

LTK and The Bachelor Launch First-Ever Creator-Led Social Commerce Channel

LTK, the largest creator-led shopping platform, has teamed up with Warner Horizon’s The Bachelor to launch a first-of-its-kind shopping experience for Bachelor Nation fans. This innovative collaboration introduces the official Bachelor Nation LTK channel marking a significant shift in how fans interact with their favorite reality franchise. By bringing shoppable content directly into the LTK app...

social media 12 May 2025

FirmPilot Secures Strategic Investment from Thomson Reuters and HubSpot

FirmPilot, the AI-powered marketing engine transforming law firm growth, has announced new strategic investments from Thomson Reuters Ventures and HubSpot Ventures. These additions bring FirmPilot's total funding to $11.7 million, building on its 2024 Series A led by Blumberg Capital. This investment supports FirmPilot’s mission to automate and optimize legal marketing, enabling law firms to...

artificial intelligence 12 May 2025