Certain, a leader in event management software, has launched Session Advisor AI, an advanced AI-powered solution designed to provide highly personalized session recommendations at scale. Unlike traditional solutions that require manual configuration of complex rules, Session Advisor AI uses attendee profiles, interests, and interaction-based behavior to offer tailored session suggestions that drive increased participation and enhance event value.

• AI-Driven Personalization:
  • Continuously refines recommendations based on attendee interactions, preferences, and behaviors.
  • Learns from both individual attendee data and the behaviors of their peers, creating a network of insights.
  • Delivers increasingly personalized and relevant session suggestions, improving attendee experience.
• Simplifying Decision-Making:
  • Helps attendees navigate overwhelming session catalogs by surfacing the most relevant content.
  • Optimizes session participation by offering personalized, actionable recommendations.
• Advanced Data Capabilities for Marketers:
  • Uncovers key intent indicators by analyzing attendee behaviors, allowing marketers to prioritize high-value leads.
  • Provides real-time analytics on session attendance, engagement, and ROI, offering insights to refine strategies.
  • Identifies groups of attendees with shared interests, fostering meaningful connections and enhancing networking opportunities.
• Seamless Integration:
  • Integrates effortlessly with websites, session catalogs, and email campaigns to deliver a seamless branded experience.
  • Available both as a standalone solution and for Certain customers.

Business Impact and ROI

Session Advisor AI enhances the event experience by delivering highly personalized recommendations that drive deeper engagement. Marketers benefit from real-time data that helps optimize event outcomes, improve lead quality, and provide meaningful follow-ups. With its advanced event intelligence and customizable features, it enables businesses to maximize event success and foster greater connections among attendees.

With Session Advisor AI, Certain revolutionizes event personalization by offering a dynamic and adaptable solution that grows smarter with every interaction. It ensures that attendees are always presented with the most relevant content, driving deeper engagement and maximizing business impact at scale.

PR Newswire is launching its AI-powered solutions in the EMEIA region, following its successful rollout in North America. This new offering is part of PR Newswire's continued global investment in using AI and data to enhance the work of communications professionals and solidify the company's leadership in innovative PR solutions.

• Automated Content Creation:
  • Generate high-quality press releases with just a few clicks.
  • AI algorithms analyze user input and craft content tailored to specific industries and target audiences.
• Brand Voice Matching:
  • AI leverages data from previous releases to generate content that matches an organization's brand voice and tone.
• Press Release Score:
  • Analyzes each release for readability, structure, engagement, and formatting.
  • Provides recommendations to improve the release based on these criteria.
• Upload & Enhance with AI:
  • Upload existing press release drafts and refine them using AI-generated insights.
• Comprehensive Workflow:
  • Allows users to create, edit, distribute, and manage press releases from a single platform, streamlining the process.
• Security and Privacy:
  • Powered by Google Gemini with enterprise-level security, ensuring sensitive data is protected and not used to train third-party models.

Additional Enhancements for EMEIA Customers

• Improved Member Center Portal:
  • A redesigned press release order form with an intuitive submission process and a new "Saved Distribution" feature.
  • Customers can save their preferred newslines and layouts for future use.
• SocialBoost AI Post Generator:
  • PR Newswire's SocialBoost AI tool helps generate optimized social media posts tailored to different platforms.
  • Users can submit a snippet of their press release, and the tool will automatically generate shareable posts.

Business Impact and Future Vision

The launch of these AI-powered tools represents PR Newswire's commitment to providing innovative solutions that help communicators create more effective, engaging content. While AI is not meant to replace the human creative process, it is designed to amplify it, offering tools that help PR professionals improve their efficiency, creativity, and impact.

PR Newswire's new AI solutions in the EMEIA region provide a game-changing set of tools for communications professionals. By simplifying and elevating the press release process, these AI-powered tools enhance content quality, engagement, and the overall impact of press releases, offering measurable benefits to customers.

Microland, a global leader in digital transformation, has been named a Leader in the U.S. region in the Artificial Intelligence for IT Operations (AIOps) quadrant of the 2024 ISG Providers Lens Study for Intelligent Automation Services. This recognition underscores Microland’s leadership in driving innovation and excellence in the AI-powered IT operations space.

• The study emphasizes the growing role of intelligent automation service providers, whose capabilities combine evolving technologies with scalable enterprise solutions.
• Customer-centric design, purpose-built automation, and business experience are key elements in achieving outstanding performance metrics in intelligent automation.
• Microland's AIOps platform, Intelligeni, is highlighted as a powerful AI-driven solution that enables improved IT operations and real-time analytics.

Microland’s Intelligeni AIOps Platform

• AI-Driven IT Operations:
  • Automates IT operations and provides real-time analytics to enhance hybrid IT management.
  • Streamlines problem resolution and increases scalability within IT environments.
• Automated Ops Model:
  • Built on the Intelligeni platform, it creates resilient IT environments capable of adapting to change without disruption.
  • Integrates with various monitoring sources for comprehensive observability and accurate health assessments of IT operations.

Microland Leadership and Recognition

• Satish Sukumar, Senior Vice President and Global Head of Platforms, expressed the company’s honor at being named a leader, emphasizing Microland’s focus on delivering innovative AI-powered solutions that increase IT resilience and efficiency.
• Sam Mathew, President, Microland, highlighted the company’s continued commitment to providing intelligent solutions that optimize IT operations and lay the foundation for sustainable digital transformation.
• Ashwin Gaidhani, lead author of the ISG Providers Lens Study, praised Microland for offering a complete suite of platforms and guidance that empower customers to gain comprehensive visibility into their IT infrastructure.

Impact of the ISG Providers Lens Study 2024

The ISG Providers Lens Study serves as a vital tool for decision-makers in business and IT. It provides in-depth transparency into the strengths and weaknesses of key providers, helping organizations make informed choices in selecting the right solutions for their digital transformation needs.

Microland's recognition as a leader in the AIOps sector reflects its innovative approach to AI-powered IT operations. The company’s commitment to providing resilient, scalable solutions continues to drive success for enterprises navigating the complexities of digital transformation.

Stripo, a leading email design platform, has launched the Email Marketing Trends 2025 guide, offering marketers a roadmap to refine their strategies and tackle the challenges of the coming year. This free resource provides practical insights to help businesses achieve measurable results in an increasingly competitive digital environment.

• AI in Email Marketing:
  • The growing influence of artificial intelligence is transforming email marketing by enabling hyper-personalized campaigns, automating data-heavy tasks, and enhancing analytics.
• Enhanced Email Security:
  • With growing concerns about data privacy, the guide emphasizes the importance of implementing stronger email security measures, such as BIMI and single sign-on (SSO) for safeguarding customer data.
• Accessibility and Inclusivity:
  • As inclusivity becomes a priority for brands, the guide highlights the need to design accessible, user-friendly emails that cater to all audiences, ensuring compliance with accessibility standards.
• Interactivity:
  • The guide emphasizes how incorporating interactive elements in emails can significantly improve engagement and user experience.

Why This Guide is Essential for Marketers

• This comprehensive guide is designed to help marketers adapt their strategies to meet the challenges of 2025 and discover new opportunities.
• Stripo has collaborated with email marketing experts and industry leaders for the second year in a row to provide a clear, actionable framework for building campaigns that connect and perform.

Words from the Experts

“We believe these trends will not only help you adapt your campaigns to meet the challenges of 2025 but also inspire new approaches, solutions, and ideas. If your strategy isn’t ready yet, now is the time to start. If it is, evaluate it through the lens of these key trends,” said Olha Onykiienko, Head of Content at Stripo.

The Email Marketing Trends 2025 guide from Stripo offers essential tools and insights to help businesses stay ahead in a rapidly evolving digital marketing landscape. Whether refining an existing strategy or planning for the future, this guide equips marketers with the knowledge needed to create high-performing, secure, and inclusive email campaigns.

Glassbox, a premier provider of AI-powered customer intelligence solutions, has announced a strategic partnership with Liquid PC, a leading distributor of advanced technology products. This partnership will significantly extend access to Glassbox’s innovative digital experience platforms, enabling more organizations to optimize online customer journeys and drive better business outcomes.

• Broader Reach:
  The collaboration grants Glassbox access to Liquid PC’s extensive network of technology resellers, including top industry players such as CDW, Zones, Insight, TD Synnex, SHI International, SoftwareOne, and NTT DATA.
• Streamlined Access to Solutions:
  Liquid PC will help ensure that Glassbox’s digital experience analytics solutions are easily accessible to organizations worldwide, delivering insights that elevate digital strategies.
• Improved Business Outcomes:
  This partnership aims to empower companies to leverage Glassbox’s advanced digital analytics to optimize engagement and customer experiences, fostering growth.

Statements from Key Leaders

• Alex Richards, VP of Partnerships at Glassbox, expressed excitement over the partnership, noting, “By leveraging Liquid PC's established relationships, we can make our advanced solutions more accessible to companies worldwide, empowering them to unlock growth potential.”
• Courtney Colla, Director of Sales at Liquid PC, emphasized the growing demand for digital experience management tools and stated, “We’re proud to support Glassbox’s mission to help companies improve their digital customer journeys.”

This strategic partnership between Glassbox and Liquid PC strengthens Glassbox’s global reach, offering more businesses the opportunity to harness AI-powered analytics and enhance their digital customer experiences. With streamlined access to Glassbox’s offerings, companies can now drive better engagement and improve their overall business outcomes.

EarnOS, a leading Web3 platform, is revolutionizing digital engagement by offering instant global stablecoin rewards and AI-powered semantic analysis to create seamless, frictionless connections between brands and consumers. Built on the XION blockchain, EarnOS ensures privacy, decentralization, and rewards for genuine interactions, giving both users and brands a platform where "everyone wins."

• Instant Stablecoin Rewards:
  EarnOS replaces intrusive ads with rewards for users who engage with campaigns, allowing them to spend rewards through the EarnOS Debit Card in the real world.
• Privacy-Focused:
  The platform uses zkTLS technology and a decentralized knowledge graph to keep personal data safe, while still enabling brands to interact with users in a meaningful way.
• AI-Powered Experience:
  With semantic analysis, EarnOS tailors campaigns based on users' digital footprints, offering relevant, non-intrusive experiences that resonate with consumers' needs.
• Web3 Engagement:
  By utilizing Web3 technologies, EarnOS fosters authentic, frictionless brand-user relationships, turning traditional advertising spend into consumer rewards.

Phil George's Vision for EarnOS

“Great technology should be invisible,” says Phil George, Founder of EarnOS. He highlights the platform’s ability to transform $1T in advertising spend into rewards for consumers, creating a win-win environment for both users and brands, where personal data remains secure and user interaction drives value.

Strategic Partnerships and Investment

EarnOS has secured $5 million in funding and has 320,000+ users. Their growth is fueled by partnerships with major brands like Uber, leveraging the XION blockchain and zkTLS to ensure privacy and performance-based ad spend. This innovation is supported by industry leaders like Burnt Banksy, Founder of XION, and Salvador Gala, General Partner at EV3, who both emphasize the platform’s potential to reshape digital advertising.

With the launch of its mainnet beta in January, EarnOS is set to redefine privacy-first advertising, empowering consumers with rewards and transparency, while providing brands with tools for more effective, meaningful engagement. The platform’s seamless integration of Web3 technologies, AI-powered insights, and privacy-first practices positions it to lead the next wave of digital advertising.

CallRail, an AI-powered lead intelligence platform, has released a report titled “From Conversations to Conversions: How Small Businesses Can Market Smarter.” The study analyzes 1.1 million leads across industries like automotive, financial services, healthcare, legal, real estate, and more, offering valuable benchmarks for small businesses to evaluate marketing channel performance.

Small businesses often struggle with growth due to limited resources, constrained budgets, and the complexity of multi-channel strategies. By identifying impactful marketing channels, businesses can enhance their ROI, improve customer acquisition, and drive profitability.

Key Insights from CallRail's Report

1. Top Channels Driving Conversations

   • Google Ads (37%), Google My Business (23%), and organic search (22%) lead across industries.
   • These channels generate the majority of calls and text messages, offering a roadmap for data-driven marketing decisions to attract qualified leads.

2. Impact of Missed Calls

   • Missing calls can hurt business growth significantly, with 85% of unanswered callers unlikely to call back.
   • Industries with the highest missed call rates:
     • Healthcare: 32%
     • Legal: 28%
     • Home Services: 14%
     • Real Estate: 9%

3. Channels Driving Qualified Leads and Sales Appointments

   • Channels yielding the highest qualified leads include:
     • Google Ads (47%)
     • Organic search (23%)
     • Google My Business (15%)
   • For converting leads into sales appointments:
     • Google Ads (36%)
     • Google My Business (32%)
     • Organic search (18%)

4. Keyword Strategies for Better Targeting

   • Optimized keywords should reflect customer intent, such as:
     • "Near me" searches (e.g., "plumbers near me").
     • Industry-specific phrases (e.g., "personal injury lawyer").
     • Niche terms like "bridge financing" (financial services) or "land for sale" (real estate).

CallRail's report highlights the importance of insights into customer conversations for small business success. Leveraging the right marketing channels and keywords can unlock growth opportunities, refine strategies, and cater to industry-specific needs. CallRail’s Call Tracking and Conversation Intelligence® tools empower businesses to track performance, maximize ROI, and achieve sustained growth.

Full Circle Insights has launched ABM Performance, an account-based marketing (ABM) tracking solution built natively for Salesforce. This new solution aims to align sales and marketing teams to optimize ABM strategies and drive better results.

ABM Performance provides a unified view of person-level and account-level data by integrating with ABM intent tools. It enables teams to make informed, data-driven decisions on high-value accounts, enhancing growth and collaboration.

Key Features of ABM Performance

1. Alignment of Sales and Marketing Teams

   • ABM Performance bridges the gap between sales and marketing through a shared framework based on the Forrester Revenue Waterfall™ methodology.
   • This alignment ensures a seamless buyer journey by making every account's status visible and actionable.

2. Data-Driven Insights for ABM Strategies

   • Offers clear, actionable insights to:
     • Identify and address pipeline gaps.
     • Accelerate pipeline velocity.
     • Optimize the buyer journey for better conversion rates.

3. Native Integration with Salesforce

   • Tracks, stores, and leverages historical data directly within Salesforce.
   • Enables B2B marketers to compare ABM funnel metrics across different time periods to refine marketing spend and improve performance.

4. Integration with Leading Intent Data Providers

   • Compatible with platforms such as Bombora, Demandbase, and 6sense.
   • Accurately tracks campaign attribution and account activation, covering the journey from target account selection to closed/won deals.

Quotes from Leadership

• “Marketers have long faced challenges with sales adoption in ABM success. ABM Performance provides a shared framework that aligns sales and marketing, ensuring actionable results,” said Jacek Materna, CEO of Full Circle Insights.
• “Success in ABM requires fully engaged sales teams equipped with actionable data. ABM Performance ensures smarter, faster deal closures,” Materna added.

Full Circle Insights’ ABM Performance is a game-changer for B2B marketers and sales professionals. By integrating with Salesforce and leading intent tools, it ensures a data-driven, collaborative approach to ABM strategies. Teams can now better track, analyze, and optimize their efforts to achieve faster, smarter results.