News

ROI·DNA Expands Globally to Deliver Scalable B2B Marketing

ROI·DNA, a Hotwire Global company and full-service B2B digital marketing agency, has announced a strategic global expansion across EMEA and APAC. By integrating Hotwire’s regional marketing teams, ROI·DNA aims to deliver comprehensive, scalable growth marketing solutions to leading enterprise technology clients around the world. The move marks ROI·DNA’s transformation from a performance-focused...

marketing 11 Jun 2025

Kyndryl Report: AI Investments Outpace Workforce Readiness

Kyndryl, a global leader in enterprise technology services, has released its first People Readiness Report, highlighting a major disconnect between AI investments and workforce readiness. Despite a widespread push toward AI implementation, few organizations have taken proactive steps to align their workforce strategies with these technological advancements. The report, based on insights from over...

artificial intelligence 11 Jun 2025

Criteo Unveils Future-Forward Brand Direction for AI-Led Commerce

As the commerce landscape rapidly evolves, Criteo has introduced a refreshed brand direction anchored by its new tagline, “For the love of commerce.” This signals the company’s long-term vision to redefine the AI-driven commerce experience and deepen consumer connections across media and retail ecosystems. For over two decades, Criteo has played a pivotal role in shaping digital commerce. Now...

artificial intelligence 11 Jun 2025

GetResponse: Email Beats Social for Control, Warns Against Over-Reliance

GetResponse, a global leader in email marketing and automation, has released compelling new research highlighting growing concern among marketers over their dependence on social media and other “rented” platforms. Based on feedback from over 1,300 marketing decision-makers, the findings suggest a strategic rethink is underway as brands seek to regain control of their customer relationships in an...

email marketing 10 Jun 2025

Aon Appoints Andy Marcell CEO of Global Solutions

Aon plc, a global leader in professional services, has appointed Andy Marcell as CEO of Global Solutions. In this strategic leadership role, Marcell will spearhead the integration of Aon’s Risk Capital and Human Capital capabilities to help clients navigate increasingly complex and interconnected challenges in today’s business environment. Andy Marcell’s Expanded Role Marcell will lead Aon’s...

marketing 10 Jun 2025

Notified Unveils AI-Powered Personalized Pitch for PR Pros

In response to mounting challenges faced by today’s public relations professionals tighter budgets, leaner teams, shrinking newsrooms, and a greater need to prove ROI. Notified has introduced a groundbreaking solution: Personalized Pitch. Developed in collaboration with communications experts, this AI-powered feature revolutionizes media outreach by enabling PR teams to send tailored, one-on-one...

digital marketing 10 Jun 2025

Impelsys Partners with AlgoShack to Advance AI-Powered QA

Impelsys, a global leader in digital technology solutions, has announced a strategic partnership with AlgoShack to bring AI-powered transformation to software testing. With AlgoShack’s flagship platform, algoQA, the collaboration is designed to modernize and accelerate quality assurance (QA) by integrating intelligent test automation at scale. This marks a significant step for Impelsys as it...

artificial intelligence 10 Jun 2025

SAP Leads 2025 SPARK Matrix™ for Digital Twin of an Organization

QKS Group’s SPARK Matrix™ has once again spotlighted the top contenders in the Digital Twin of an Organization (DTO) solutions market for 2025. SAP has emerged as a Leader in this space, recognized for its robust technological framework and high-impact customer solutions. The SPARK Matrix™ evaluates vendors based on technology excellence and customer impact, offering a comprehensive analysis of...

marketing 10 Jun 2025