As the commerce landscape rapidly evolves, Criteo has introduced a refreshed brand direction anchored by its new tagline, “For the love of commerce.” This signals the company’s long-term vision to redefine the AI-driven commerce experience and deepen consumer connections across media and retail ecosystems.

For over two decades, Criteo has played a pivotal role in shaping digital commerce. Now, with its renewed focus, it aims to go beyond functionality—putting emotion, surprise, and connected experiences back at the heart of shopping.

Highlights from Criteo’s Brand Evolution

1. Purposeful Rebranding

• Criteo's new brand direction emphasizes innovation, connection, and responsibility.

• The tagline “For the love of commerce” represents a renewed dedication to making commerce emotionally resonant and not just transactional.

2. Commerce Enhanced by AI

• AI is central to today’s shopping journey—from product discovery to personalized advertising.

• Criteo is leveraging AI to reimagine the full commerce experience with more intelligent, engaging consumer touchpoints.

3. Responding to Changing Consumer Expectations

• According to Criteo research, 76% of shoppers find online shopping uninspiring.

• This finding underscores the need to transition commerce from a utility-focused model to a more surprising and delightful experience.

4. Criteo’s Unique Market Position

• Global reach, exclusive commerce data access, and deep ecosystem integrations give Criteo a competitive edge.

• Advanced AI capabilities allow for creation of data-driven commerce solutions that adapt to evolving consumer behavior.

5. Evolution of the Brand Tagline

• From “The Future is Wide Open” to “For the love of commerce,” the new message captures Criteo’s deeper commitment to emotional and innovative brand-consumer relationships.

• This shift reflects not just market growth but a broader ambition to connect and elevate commerce worldwide.

6. Core Values Behind the Brand

• Guided by three foundational values: Open, Together, and Impactful.

• Developed in collaboration with The Marketing Practice to align branding with purpose and authenticity.

Brand Activation on the Global Stage

Cannes Lions Debut

• A heart-shaped orange hot air balloon billboard along the Croisette reads “Putting heart back in the cart.”

Supporting Local Commerce

• Collaboration with local cafés and shops where orange heart stickers unlock complimentary items, fostering community joy and brand visibility.

Global Rollout Strategy

• Campaign expands to major markets like London, New York, and Tokyo, timed with key industry events through 2025.

Influencer Engagement and Thought Leadership

• Multi-phase social media influencer campaign launches in summer.

• Combines voices from industry thought leaders and Criteo executives to spark discussions on the future of commerce.

Criteo’s refreshed brand direction repositions the company at the center of AI-powered commerce evolution. The new identity not only modernizes its image but also reiterates its commitment to creating emotionally rich and tech-forward consumer experiences.

By anchoring its vision in “For the love of commerce,” Criteo emphasizes that future commerce is not just about algorithms and sales—it’s about connection, innovation, and purpose.

Contact Us & Future-Proof Your Marketing with MarTechEdge !