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Taboola and Gannett Deepen Partnership to Deliver AI-Powered Performance Advertising with Realize

Taboola and Gannett Deepen Partnership to Deliver AI-Powered Performance Advertising with Realize

artificial intelligence 25 Apr 2025

 

Taboola, a Nasdaq-listed global leader in performance advertising, has announced an expansion of its long-term partnership with Gannett Co. Inc., one of the most prominent media companies in the U.S. Known for its vast reach, including USA TODAY and more than 200 local publications, Gannett will now support a broader scope of performance marketing through Taboola’s new AI-powered solution — Realize. This partnership marks a strategic shift for both companies toward smarter, scalable ad solutions for performance-driven advertisers.

Highlights of the Taboola–Gannett Partnership Expansion:

1. A Decade of Collaboration, Now Evolving:

  • Taboola and Gannett have worked together since 2013, originally to power content recommendations across digital properties.

  • The partnership has consistently focused on driving engagement, monetization, and audience growth.

2. Introduction of Realize: Taboola’s New AI Performance Engine:

  • Realize unlocks display inventory access on Gannett’s digital network for performance advertisers.

  • Goes beyond native ads — offering multi-format, cross-platform ad opportunities.

  • Leverages Taboola’s vast publisher and app ecosystem, including OEM partnerships.

3. Real-Time Optimization with First-Party Publisher Data:

  • Realize is built on Taboola’s proprietary AI that uses direct code-on-page integration data.

  • This gives Taboola a performance edge in optimizing campaigns more accurately than other open web platforms.

  • The system continuously identifies the best placements across a premium network to ensure high conversion outcomes.

4. Mutual Growth and Strategic Alignment:

  • Gannett views Taboola as a core partner across revenue, engagement, and audience development.

  • Senior VP Tim Wolfe emphasizes Realize as a new phase in an already successful collaboration.

  • Taboola CEO Adam Singolda positions this move as a signal of the company’s expanding capabilities in combining AI, distribution, and unique publisher insights.

The enhanced partnership between Taboola and Gannett marks a transformative step in performance advertising. With the rollout of Realize, advertisers gain access to premium display inventory and AI-powered optimization across one of the largest digital news networks in the U.S. As Taboola continues to innovate beyond native advertising, this move cements its place at the forefront of the evolving ad tech landscape, delivering meaningful results for advertisers while empowering trusted media brands like Gannett to maximize their digital monetization.

 

Mary AI: The All-in-One Creative Intelligence App Now on the App Store

Mary AI: The All-in-One Creative Intelligence App Now on the App Store

artificial intelligence 25 Apr 2025

 

Mary, now available on the App Store, is redefining what’s possible with mobile artificial intelligence. Built for creators, professionals, and tech enthusiasts, Mary brings together top-tier AI tools from advanced text generation to image, video, and music creation all within one sleek, user-friendly app. Whether you're working on creative projects or exploring the world around you, Mary is designed to be your pocket-sized AI companion.

Features of Mary AI:

1. Multi-Model AI Access for Smarter Text Generation:

  • Switch between leading models like ChatGPT, Mistral, Llama, and Gemma.

  • Get diverse responses for writing, problem-solving, and ideation.

  • Compare model output to find the best fit for your task.

2. Create with AI: Images, Videos, and Music:

  • Generate stunning visuals with image models like Flux, Stable Diffusion, and Recraft.

  • Explore artistic styles — from Ghibli-inspired scenes to collectible action figures.

  • Use Kling integration for high-quality AI video animation with more updates on the way.

  • Compose custom music tracks by selecting genres, lyrics, and instruments.

3. Smart Lens: AI for the Real World:

  • Identify and analyze QR codes, foods, animals, plants, insects, coins, and even celebrities.

  • Get real-time insights — like nutritional info and object recognition — by simply pointing your camera.

4. AI Keyboard for Multilingual Precision:

  • Built-in AI keyboard offers instant grammar correction and translation in any language.

  • Ideal for global communication, messaging, and writing.

5. Intelligent Photo Editing Tools:

  • Use Photo Enhancer to improve image quality in seconds.

  • Magic Eraser removes unwanted objects from photos with a single tap.

Mary AI is more than just an app — it's a creative toolbox, an intelligent assistant, and a discovery engine all rolled into one. By integrating the best in AI across text, visuals, music, and real-world interaction, Mary empowers users to create, learn, and innovate directly from their smartphones. Whether you're a content creator, a student, or a curious mind, Mary is your gateway to next-gen productivity and imagination.

 

Cortechs.ai Secures Health Canada Approval to Expand AI Medical Imaging Solutions in Canada

Cortechs.ai Secures Health Canada Approval to Expand AI Medical Imaging Solutions in Canada

artificial intelligence 25 Apr 2025

Cortechs.ai, a global innovator in AI-driven medical imaging, has achieved a pivotal regulatory milestone with the approval of its imaging software suite by Health Canada. This landmark decision allows Cortechs.ai to sell its diagnostic imaging tools in the Canadian healthcare market, empowering clinicians with state-of-the-art technology designed to enhance patient diagnosis and streamline radiology workflows.

Highlights of the Approval and Its Impacts:

1. Expansion into the Canadian Healthcare Market:

  • Health Canada’s approval paves the way for Cortechs.ai to expand its global footprint.

  • Canadian healthcare providers now have access to advanced AI solutions that support precision diagnostics and efficient care delivery.

  • Strengthens the company’s international presence and credibility in regulated markets.

2. Overview of Cortechs.ai’s AI Imaging Solutions:

  • NeuroQuant®: Offers automated segmentation and volumetric analysis of brain MRIs, supporting diagnosis and tracking of neurodegenerative diseases like Alzheimer's.

  • NeuroQuant® MS: Tailored for Multiple Sclerosis monitoring, providing critical insights for disease progression and management.

  • NeuroQuant® Brain Tumor: Quantitative MR imaging analysis to assist radiologists in brain tumor evaluation with higher accuracy.

  • OnQ™ Prostate: Enhances interpretation of prostate MRIs, aiding in more accurate prostate cancer assessment and planning.

3. Benefits to Clinicians and Healthcare Institutions:

  • Reduces time spent on manual image analysis.

  • Delivers consistent, data-driven insights to improve diagnostic confidence.

  • Supports early detection and long-term disease monitoring.

  • Streamlines workflows, especially in high-volume radiology environments.

4. Cortechs.ai’s Vision and Mission Reinforced:

  • The company reaffirms its goal to revolutionize medical diagnostics globally using AI.

  • By expanding into Canada, Cortechs.ai continues to bridge technology and healthcare to improve outcomes.

  • VP Jared Dixon highlighted the approval as “a monumental achievement” in advancing patient care with AI solutions.

Cortechs.ai’s Health Canada approval marks more than just regulatory success—it signals a transformative moment for Canadian healthcare. By introducing AI-enhanced imaging solutions like NeuroQuant and OnQ™ Prostate, Cortechs.ai empowers clinicians with powerful tools to elevate diagnostic accuracy and patient care. As the company strengthens its global reach, it stays true to its mission: to revolutionize disease detection and treatment through the power of AI.

Amazon and Hornetsecurity Join Forces to Boost Email Security for SES Users

Amazon and Hornetsecurity Join Forces to Boost Email Security for SES Users

email marketing 25 Apr 2025

Amazon has partnered with global cybersecurity leader Hornetsecurity to bolster the email security of Amazon Simple Email Service (SES) Mail Manager. The integration of Hornetsecurity’s Vade Advanced Email Security Add-On brings AI-powered protection to Amazon SES users, helping them safeguard both inbound and outbound email traffic with precision and efficiency.

Highlights of the Partnership:

1. AI-Driven Email Security Add-On by Hornetsecurity:

  • Utilizes patented AI technology for advanced threat detection.

  • Real-time scanning of incoming and outgoing emails.

  • Automated protection against spam, phishing, and malware.

  • Enhances safe communication for businesses using Amazon SES.

2. Capabilities of Amazon SES Mail Manager:

  • Cloud-based service designed for high-volume email communications.

  • Email campaign management through a centralized dashboard.

  • Advanced analytics and performance reporting tools.

  • Template management system for consistent branding.

  • Automated bounce handling and list management.

  • Scalable infrastructure for flexible and robust email operations.

3. Seamless Integration and Enhanced Flexibility:

  • Businesses can integrate the security add-on easily within SES.

  • Customers manage their own security policies via Mail Manager.

  • Pay-as-you-go flexibility with options for customized add-ons.

4. Ideal for Online Businesses and Email Platforms:

  • Tailored for platforms using Amazon SES for transactions and marketing.

  • Suitable for corporate departments handling large-scale email operations.

The collaboration between Amazon and Hornetsecurity marks a milestone in cloud-based email security. By combining Amazon SES Mail Manager’s robust management features with Hornetsecurity’s AI-driven protection, businesses can now enjoy an end-to-end email security solution within their existing AWS environment. This not only enhances protection but also offers flexibility and control tailored to evolving business needs.

Magnite Unveils Next-Generation SpringServe Video Platform for CTV/OTT Advertising

Magnite Unveils Next-Generation SpringServe Video Platform for CTV/OTT Advertising

advertising 24 Apr 2025

Magnite, the largest independent sell-side advertising company, has launched the next-generation version of its SpringServe video platform, a solution tailored for the growing needs of CTV and OTT advertising. This unified platform combines the award-winning SpringServe ad server with Magnite’s Streaming SSP, offering powerful tools for programmatic buying and smarter yield optimization for media owners. Early clients, including Disney, LG Ad Solutions, Paramount, Roku, and Warner Bros. Discovery, are already leveraging the platform to drive performance and efficiency in their advertising strategies.

Features of the SpringServe Video Platform:

  1. Unified Programmatic Solution: Combines ad serving with programmatic capabilities for seamless integration.

  2. Enhanced Monetization: Media owners gain tools for smarter yield optimization and improved ad placements.

  3. Increased Transparency and Control: Buyers receive greater insight into ad placements, leading to more predictable and effective campaigns.

  4. Dynamic Mediation: Intelligent ad decisioning and automated routing direct ad traffic to the highest-performing channels.

  5. Centralized Deal Management: Simplifies the management of both programmatic and direct deals, including ClearLine deals.

  6. Data Integration: Integration of Magnite Access allows easy access to first- and third-party data.

  7. Improved Reporting: A streamlined user interface and robust reporting tools for ad operations.

What the Platform Means for Advertisers and Media Owners:

  • Advertiser Benefits: The platform enables better targeting, curation, and optimization of campaigns, helping advertisers make smarter decisions and achieve better outcomes.

  • Media Owner Advantages: By unifying ad decisioning and providing powerful optimization tools, SpringServe enhances monetization and simplifies ad operations for media owners, making it easier to manage and scale CTV/OTT ad inventory.

Client Testimonials:

  • Disney: “We’re unlocking more premium inventory and providing advertisers easy access to our portfolio at scale.”

  • LG Ad Solutions: “SpringServe lets us balance programmatic demand and direct deals more effectively, optimizing the viewer experience.”

  • Roku: “SpringServe connects us with DSPs more directly, driving greater revenue potential and attracting more advertising investment.”

  • Warner Bros. Discovery: “We’re excited to benefit from the performance enhancements that enable faster ad loads and real-time pacing.”

Industry Impact: The SpringServe video platform is poised to transform the CTV/OTT advertising landscape, offering media owners a unified solution that simplifies workflows, optimizes yield, and enhances revenue opportunities. Advertisers benefit from more control over their strategies and the ability to make faster, data-driven decisions.

With its next-generation SpringServe platform, Magnite is setting a new standard for CTV/OTT advertising. By combining programmatic buying with intelligent ad decisioning and dynamic mediation, the platform offers both media owners and advertisers the tools they need to thrive in the competitive streaming ecosystem.

Radio Ad Repeat Launches Rehost & Repeat™ Platform to Revitalize Radio Advertising with Digital Replay

Radio Ad Repeat Launches Rehost & Repeat™ Platform to Revitalize Radio Advertising with Digital Replay

advertising 24 Apr 2025

 

Radio Ad Repeat has officially launched its innovative Rehost & Repeat™ platform, which brings new life to traditional radio ads. This subscription service allows radio spots to be turned into on-demand, trackable digital assets that continue to engage listeners long after the spot airs. The platform aims to address the limitations of radio advertising, offering stations, advertisers, and podcasters the ability to enhance their reach and measure the effectiveness of their ads in real-time.

What the Rehost & Repeat™ Platform Offers:

  • Digital Replay for Radio Ads: Transforms radio ads into searchable, shareable digital assets available 24/7.

  • Trackable Reach: Provides detailed performance data, allowing advertisers to measure ROI and monitor conversions.

  • No New Creative Required: Users can upload existing radio spots without needing new contracts or technical expertise.

  • Expanded Revenue Opportunities: Radio stations and podcasters can monetize content further by offering ads as digital assets.

Why It Matters: Despite radio’s continued popularity, especially among commuters, the traditional format’s fleeting nature has been a challenge for advertisers looking for sustained engagement and measurable results. According to Paul King, the founder of Radio Ad Repeat, "Advertisers love radio—but they're frustrated when their message fades the moment it airs." The Rehost & Repeat™ platform addresses this by ensuring that radio ads continue to work for advertisers even after the on-air broadcast ends.

Timely Solution for SMEs: The platform’s launch comes at a crucial time when small and medium-sized enterprises (SMEs) are seeking to prove ROI in a digital-first world. Radio Ad Repeat’s solution bridges the gap between traditional radio’s reach and the demand for digital accountability.

Platform Features:

  • Simple to Use: No new creative required—just upload your existing radio spot.

  • Digital Accessibility: Ads become available anytime, anywhere, making them shareable across mobile and online platforms.

  • Increased Engagement: Meet audiences where they are—online, mobile, and eager to engage with on-demand content.

Industry Impact: The platform taps into the continued dominance of radio, especially among the younger demographics. A surprising 90% of U.S. 18 to 34-year-olds still listen to radio weekly, making it a valuable medium for advertisers looking to capture attention. By digitizing traditional radio ads, Radio Ad Repeat ensures they continue to provide value long after they air.

Founder’s Vision: Paul King, a media veteran with over 20 years of experience, created Radio Ad Repeat to modernize radio advertising. As King explains, “Our platform makes radio feel modern again, meeting audiences where they are—online, mobile, and ready to engage.” By turning radio ads into durable digital assets, Rehost & Repeat™ offers stations, podcasters, and advertisers a competitive edge in the evolving media landscape.

Radio Ad Repeat’s Rehost & Repeat™ platform offers an innovative way for radio ads to thrive in the digital age. By transforming one-time radio spots into digital, on-demand assets, the platform helps broadcasters and advertisers extend their reach, improve ROI, and stay competitive in an increasingly digital world.

 

Criteo Launches Onsite Video Solution for Retail Media, Revolutionizing Shopping Experiences

Criteo Launches Onsite Video Solution for Retail Media, Revolutionizing Shopping Experiences

video advertising 24 Apr 2025

 

Criteo S.A., the commerce media company, has launched its innovative Onsite Video solution for retail media, now available for general use. This new offering integrates shoppable video ad formats directly into the digital storefronts of Criteo’s retail partners, such as Albertsons®, Costco, Walmart Mexico, and more. Onsite Video allows brands to connect storytelling with sales at the point of purchase, driving both conversions and brand affinity.

What the Onsite Video Solution Offers: Onsite Video is a key addition to Criteo’s full-funnel onsite advertising suite, which includes Video, Display, and Sponsored Product ad formats. The solution is designed to drive performance across the entire shopping journey, enhancing Criteo’s platform as the go-to tool for performance-driven commerce media.

Features:

  • Shoppable Video Ads: Seamlessly integrated into the digital storefronts of retailer partners.

  • Full-Funnel Integration: Combines Video, Display, and Sponsored Product ads to drive conversions from awareness to purchase.

  • Retailer Revenue Growth: Onsite Video enables retailers to unlock premium CPMs and boost their margins.

Why It Matters: Stephen Howard-Sarin, Managing Director of Retail Media, Americas at Criteo, commented on the importance of video in retail media: "Video has always been a powerful storytelling tool but rarely a direct driver of commerce – until now." Onsite Video is poised to bridge this gap by driving both brand awareness and purchase decisions.

Retailer and Advertiser Impact:

  • High Gross Margins for Retailers: Onsite retail media can generate up to 70% in gross margins, creating valuable revenue streams for retailers.

  • Impact on Shopper Engagement: For advertisers, Onsite Video engages high-intent shoppers at critical decision-making moments, amplifying conversion rates.

Early Success and Test Results: Albertsons Media Collective®, one of the beta partners, conducted a test campaign that showed significant results. When paired with Sponsored Products ads, Onsite Video led to a 280% increase in click-through rates and a 460% lift in sales, demonstrating its effectiveness in influencing purchase behavior and driving measurable results.

Retailers and Agencies Sharing Their Insights:

  • Liz Roche, VP of Media and Measurement at Albertsons Media Collective®, stated: “Expanding our collaboration with Criteo to include Onsite Video enhances our ability to deliver a shopper-centric retail media offering with high-impact ad experiences that drive measurable results.”

  • Bernie Che, Senior Director, Retail Acceleration at Flywheel, emphasized the value of activating and measuring Onsite Video alongside other ad formats, stating it allows for more efficient full-funnel campaign optimization.

Criteo’s Onsite Video solution is a game changer for brands and retailers looking to leverage digital media to engage shoppers at key decision-making moments. By integrating video into the shopping experience, Criteo is redefining the future of retail media with a solution that drives both engagement and conversions.

 

 

ReverseLogix Launches New Podcast: Inside the World of Returns Management

ReverseLogix Launches New Podcast: Inside the World of Returns Management

marketing 24 Apr 2025

 

ReverseLogix, a leading provider of end-to-end returns management systems, has launched a new podcast series called The ReverseLogix Podcast: Inside the World of Returns Management. The podcast is aimed at helping supply chain professionals navigate the growing complexities of product returns and reverse logistics. Hosted by ReverseLogix experts, the series dives into best practices, innovative technologies, and trends that are shaping the future of returns management.

What to Expect from the Podcast: Each episode of The ReverseLogix Podcast features candid conversations with industry leaders, offering practical solutions to common challenges faced by supply chain and logistics professionals. The goal is to provide valuable insights that help organizations optimize their returns processes, improve efficiency, and enhance customer satisfaction.

Topics Covered Include:

  • Best practices for managing product returns

  • Emerging technologies in reverse logistics

  • Strategies for fraud prevention in returns

  • Trends shaping the future of returns management

Why This Podcast Matters: For over a decade, ReverseLogix has been committed to helping businesses overcome the toughest challenges in returns management. With the launch of this podcast, they aim to expand their mission by providing a go-to resource for supply chain professionals looking to stay ahead of the curve in reverse logistics.

Gaurav Saran, Founder & CEO of ReverseLogix, emphasized, “With this podcast, we're creating an ongoing resource to help organizations optimize their returns processes and tackle the challenges posed by the increasingly complex world of reverse logistics.”

Premiere Episode: The premiere episode, titled "The Big Business of Fraudulent Product Returns," features Laurie Weston, General Manager of eCommerce at Purolator. This episode explores the issue of fraudulent returns, a growing concern for businesses in the eCommerce and logistics space. The episode is now available on all major podcast platforms.

As reverse logistics becomes an increasingly important aspect of supply chain management, The ReverseLogix Podcast offers valuable insights for professionals looking to stay informed and improve their returns management strategies.

 

   

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