News

MediaCo Reports Double-Digit TV and Radio Audience Growth in Q2

MediaCo, a leading multicultural and multiplatform media powerhouse, announced strong second quarter-to-date audience growth across its television and radio platforms. The gains highlight MediaCo’s commitment to delivering culturally resonant content that connects meaningfully with Hispanic and Black communities nationwide. Highlights: MediaCo’s Q2 Audience Growth 1. National Broadcast Television...

marketing 13 Jun 2025

5WPR Launches Aging Solutions Group for Aging-Focused Brands

5WPR, a leading integrated PR and marketing agency, has announced the launch of its Aging Solutions Group, a specialized communications practice focused on supporting businesses and brands addressing the unique and expanding needs of aging adults. This initiative reinforces 5WPR’s ongoing commitment to offering targeted expertise in key lifestyle and wellness sectors. Highlights of the Aging...

marketing 13 Jun 2025

Axonify Appoints Melissa Burghardt as New Chief Executive Officer

Axonify, the frontline enablement platform trusted by global brands such as Walmart, Kroger, Lowe’s, and Marriott, has announced a major leadership transition. Melissa Burghardt has been appointed as the new Chief Executive Officer, bringing a wealth of experience at the intersection of technology and frontline business innovation. Highlights of the Leadership Announcement 1. Melissa Burghardt’s...

digital transformation 13 Jun 2025

Zixi and Uplynk Partner to Power Scalable IP Video Streaming

Zixi, a global leader in IP video delivery, has partnered with Uplynk, a trusted streaming platform for major media brands, to redefine the broadcast and content distribution landscape. This strategic alliance is designed to accelerate the industry’s shift from satellite and fiber to IP, offering a flexible, high-quality, and scalable solution for streaming operations. Components of the...

cloud technology 13 Jun 2025

Unity Taps Optable to Launch Privacy-First Gamer Audience Hub

Unity, a global leader in game development platforms, has partnered with Optable, an innovative identity management and data collaboration provider, to launch the new Audience Hub. This tool is designed to help brand marketers securely and precisely engage with gaming audiences, leveraging powerful privacy-first features and omni-channel activation capabilities. Highlights of the Unity-Optable...

marketing 13 Jun 2025

DoubleVerify Appoints NBCU’s Jennifer Storms to Board

DoubleVerify, a global leader in digital media measurement and analytics, has strengthened its leadership team with a strategic board appointment. On June 2, 2025, Jennifer Storms Chief Marketing Officer of NBCUniversal Television & Streaming joined DV’s board of directors. Storms will also serve on the company’s Nominating & Corporate Governance Committee. This move underscores DoubleVerify’s...

marketing 12 Jun 2025

Higher Logic Names Nicole Saunders Head of Customer Experience

Higher Logic, a top provider of engagement software for associations and organizations, has announced Nicole Saunders as its new leader for customer experience strategy. With a strong background in community and customer marketing, Saunders will help redefine how organizations leverage community to strengthen customer relationships, boost engagement, and drive meaningful outcomes. 1. About Nicole...

customer experience management 12 Jun 2025

Twilio’s 2025 Report: AI Personalization Needs Trust to Deliver ROI

Twilio has released its sixth annual State of Customer Engagement Report, highlighting the evolution of AI-powered customer experiences across industries. Based on insights from over 7,600 consumers and 600+ business leaders across 18 countries, the report reveals a critical truth: AI is generating measurable ROI—but without trust, context, and relevance, its full value remains untapped. In...

customer engagement 12 Jun 2025