News

Strive Insight Rebrands as Radius EMEA, Strengthening Global Brand Growth Expertise

Strive Insight Becomes Radius EMEA, Marking Final Phase of Global Integration with Radius Strive Insight has officially rebranded as Radius EMEA, marking the final stage of its integration with Radius Global Market Research, which acquired the company in November 2023. The move aligns the London-based team under a unified global brand, strengthening Radius’s mission to deliver globally connected...

artificial intelligence 25 Jun 2025

TNL Mediagene’s Content Commerce Surpasses $20M GMV, Eyes Mandarin Market Expansion

TNL Mediagene Hits $20M in GMV with Content Commerce, Ramps Up Mandarin Market Push via PChome Tokyo-based TNL Mediagene has crossed a major milestone in its tech-led commerce journey, announcing that its Content Commerce operations generated over $20 million in gross merchandise value (GMV) during the first five months of 2025. The achievement underscores the company’s growing influence in the...

digital commerce 25 Jun 2025

Locala Unveils Omni Planner to Bridge Digital and In-Store Campaign Planning

Locala Launches Omni Planner to Unify Online and Offline Campaign Strategy In a world where the consumer journey jumps from phone screens to store aisles, Locala wants to help marketers catch up. The company has launched Omni Planner, a planning solution that integrates digital and physical engagement data into a single dashboard—offering a unified view of the customer journey across devices and...

digital marketing 25 Jun 2025

PurpleLab and Comscore Bring Privacy-Safe Healthcare Targeting to The Trade Desk

PurpleLab and Comscore Launch ID-Free Healthcare Audiences on The Trade Desk As pharma marketers face mounting pressure from shifting state privacy laws, PurpleLab® and Comscore are offering a timely remedy: ID-free Predictive Audiences now available "off-the-shelf" via The Trade Desk’s Contextual Marketplace. The strategic partnership unites PurpleLab’s massive trove of 330+ million...

marketing 25 Jun 2025

Unity Taps Optable to Power Audience Hub, Unlocking Privacy-First Targeting for 3B Gamers

Unity and Optable Join Forces to Deliver Precision Targeting in Gaming—Without Sacrificing Privacy Unity, the engine behind many of the world’s most popular games, just hit the “power-up” button on its advertising capabilities. The company has officially launched Audience Hub, a new solution that allows brand marketers to tap into Unity’s massive global gamer base—all while keeping privacy front...

business 25 Jun 2025

Klarna Teams Up with Nift to Deliver Personalized Gifts—and Boost Loyalty

Klarna’s Latest Loyalty Play? Surprise Gifts Powered by AI In a move to redefine customer experience, Klarna has partnered with Nift, the AI-powered gift-matching platform, to deliver personalized, high-value gifts to its shoppers in the U.S. and U.K. The goal? Make shopping with Klarna more rewarding—and more memorable—by thanking customers with curated gift offers based on their preferences and...

customer experience management 25 Jun 2025

ZoomInfo Scores Nine TrustRadius Awards, Proving GTM Strategy Is More Than Just Buzzwords

ZoomInfo Sweeps TrustRadius Awards with Top Ratings Across Nine Categories ZoomInfo, the Nasdaq-listed go-to-market (GTM) intelligence platform, just earned TrustRadius Top Rated Awards in nine distinct categories, a rare feat that puts a spotlight on the platform's real-world impact across sales, marketing, and AI-powered engagement. For an industry often flooded with jargon and overpromises...

marketing 25 Jun 2025

Hightouch Unveils Lightning-Fast Same-Session Personalization for Marketers

Hightouch Just Solved the Biggest Trade-Off in Real-Time Marketing In today’s high-stakes digital environment, brands have milliseconds to capture attention. And until now, marketers have had to choose between speed and precision—either act quickly on limited session data or wait to apply full customer intelligence from the data warehouse. Hightouch just obliterated that compromise. The...

marketing 25 Jun 2025