News

Newell Brands Taps Adobe’s Generative AI to Supercharge Global Content Strategy

Newell Brands Picks Adobe’s AI Arsenal to Rewrite the Rules of Content Production In a strategic push to meet skyrocketing content demands, Newell Brands—the company behind household names like Sharpie, Coleman, Rubbermaid, and Yankee Candle—has expanded its partnership with Adobe, doubling down on generative AI to reinvent its content supply chain. Announced today, the collaboration integrates...

content marketing 25 Jun 2025

PMG Launches Alli Marketplace to Reinvent Martech Stack Management

At Cannes Lions 2025, PMG Introduces a Game-Changer for Martech Stack Flexibility In a bold move at Cannes Lions 2025, PMG unveiled Alli Marketplace—a plug-and-play martech app exchange embedded directly within its marketing operating system, Alli. Unlike typical app stores or partner directories, Alli Marketplace is engineered to let brands test, activate, and swap out marketing technologies...

marketing 25 Jun 2025

ThrivePOP Joins HubSpot’s Platinum Ranks, Leveling Up Its Inbound Marketing Game

ThrivePOP Becomes Platinum HubSpot Partner, Cements Status as Inbound Marketing Heavyweight ThrivePOP, the Muskegon-based digital marketing agency with a flair for brand strategy and inbound innovation, just climbed into HubSpot’s Platinum Tier—a big deal for any agency looking to punch above its weight in the crowded MarTech world. HubSpot’s Solutions Partner Program is no casual directory. Its...

marketing 24 Jun 2025

Herringbone Digital Enters Legal Marketing with Acquisition of SEO Powerhouse Hennessey Digital

Herringbone Digital Makes Strategic Play in Legal Marketing with Hennessey Digital Buy In a move signaling the rising consolidation of niche digital marketing agencies, Herringbone Digital—backed by private equity firm Trinity Hunt Partners—has acquired Hennessey Digital, a leading player in law firm marketing. It’s the platform’s first foray into the legal vertical and a calculated step in its...

digital marketing 24 Jun 2025

Gannett and Taboola Launch DeeperDive GenAI Answer Engine on USA TODAY

Gannett Co., Inc. has launched DeeperDive, an industry-first Generative AI (GenAI) answer engine powered by Taboola, now live in beta on USA TODAY’s website. This innovation brings the benefits of AI search directly to publisher-owned platforms, using trusted, real-time journalism from the USA TODAY Network to deliver rich, contextual answers to user questions. Unlike typical GenAI tools that...

artificial intelligence 24 Jun 2025

NIQ and WeArisma Partner to Power Full-Funnel Creator Marketing Measurement

NIQ, the global leader in consumer intelligence, has announced a strategic partnership with WeArisma, the premier creator marketing measurement and optimization platform. This collaboration aims to transform how brands measure, plan, and optimize creator marketing linking creator-driven content to real business outcomes like brand equity and sales performance. “By leveraging our strengths, we are...

marketing 24 Jun 2025

Ibotta Expands Senior Sales Team to Advance CPG Performance Marketing

Ibotta Strengthens Senior Leadership to Accelerate Growth in CPG Performance Marketing Ibotta, Inc., operator of North America’s largest digital promotions network, has announced the appointment of David Parisi as SVP of Client Partnerships and Chris Boyd as SVP of Business Marketing. The move marks a strategic effort to expand Ibotta’s go-to-market capabilities and deepen its leadership in...

sales 24 Jun 2025

Vudoo Report Reveals Commerce Media Drives Better Outcomes for U.S. Marketers in 2025

Commerce Media Goes Mainstream: Over Half of U.S. Marketers Say It’s Driving Better Campaign Outcomes A new report from Vudoo reveals that commerce media isn’t just a trend—it’s reshaping the entire media landscape. More than half of U.S. marketers already using commerce media say it has improved campaign outcomes, marking a major shift in how brands plan, spend, and measure in 2025. Released as...

digital commerce 24 Jun 2025