Unity and Optable Join Forces to Deliver Precision Targeting in Gaming—Without Sacrificing Privacy

Unity, the engine behind many of the world’s most popular games, just hit the “power-up” button on its advertising capabilities. The company has officially launched Audience Hub, a new solution that allows brand marketers to tap into Unity’s massive global gamer base—all while keeping privacy front and center.

And at the core of this offering? A strategic partnership with Optable, a rising star in the identity management and data collaboration space.

This isn’t just another audience segmentation tool. It’s a privacy-first, omni-channel audience collaboration platform, designed to help advertisers identify, target, and engage high-value gamers—without invasive tracking.

A New Kind of Audience Targeting

Unity’s Audience Hub enables advertisers to create custom segments of gaming audiences based on a fusion of Unity’s own player insights and enriched data from partners like Experian. The key difference lies in execution: this is consented, interoperable targeting, built for an era where privacy is the rule, not the exception.

Optable’s identity platform makes it possible. By constructing a secure audience mesh, the platform allows Unity to match and activate first-party data across partners—without ever exposing raw user information. It’s a modern answer to the signal loss that has marketers scrambling as cookies crumble and mobile IDs vanish.

“By combining Unity’s unmatched reach with the interoperability of Optable’s platform, we created a powerful tool for advertisers to engage and measure like never before,” said Yves Poire, co-founder and CEO of Optable.

Why It Matters: Gaming Is the Next Ad Frontier

With more than 3 billion gamers worldwide, Unity’s platform represents one of the largest untapped advertising channels on the planet. Unlike traditional digital environments, gaming offers persistent engagement, nuanced behavioral signals, and rich, immersive contexts.

Marketers have been eager to unlock this potential—but historically, gaming audiences have been harder to target with precision. That’s where Audience Hub comes in.

“This is about giving brand marketers a scalable and privacy-first way to connect with our audience,” said Alex Blum, COO of Unity. “It’s a major step toward building a more connected, effective ad ecosystem—both in gaming and beyond.”

The Data Collaboration Edge

Audience Hub doesn’t work in a vacuum. Thanks to integrations with top-tier data partners like Experian, marketers can pair Unity’s in-game insights with turnkey consumer audiences—building campaigns that are both high-intent and highly personalized.

According to Crystal Jacques, VP at Experian Marketing Services:

“The collaboration with Optable gave Unity the infrastructure to scale precision targeting. It’s a win for advertisers looking for measurable ROI and for developers seeking sustainable monetization.”

This type of secure data enrichment is poised to be the future of digital marketing—particularly as more publishers embrace clean rooms, encrypted identity graphs, and federated data collaboration to balance personalization with compliance.

What’s Next for Marketers?

With third-party cookies on the way out and mobile ad IDs under pressure, solutions like Unity’s Audience Hub are emerging as the blueprint for the next phase of advertising: one where context, consent, and collaboration replace tracking and intrusion.

By choosing Optable as the backbone, Unity has signaled it’s serious about building trust as well as performance.

The Takeaway

Unity’s new Audience Hub, powered by Optable, is more than a feature launch—it’s a signal that the advertising ecosystem is finally evolving toward privacy-respecting precision at scale. For brand marketers eager to engage gamers across every screen—and do it the right way—it might just be game on.

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