ZoomInfo Scores Nine TrustRadius Awards, Proving GTM Strategy Is More Than Just Buzzwords | Martech Edge | Best News on Marketing and Technology
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ZoomInfo Scores Nine TrustRadius Awards, Proving GTM Strategy Is More Than Just Buzzwords

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ZoomInfo Scores Nine TrustRadius Awards, Proving GTM Strategy Is More Than Just Buzzwords

ZoomInfo Scores Nine TrustRadius Awards, Proving GTM Strategy Is More Than Just Buzzwords

Business Wire

Published on : Jun 25, 2025

ZoomInfo Sweeps TrustRadius Awards with Top Ratings Across Nine Categories

ZoomInfo, the Nasdaq-listed go-to-market (GTM) intelligence platform, just earned TrustRadius Top Rated Awards in nine distinct categories, a rare feat that puts a spotlight on the platform's real-world impact across sales, marketing, and AI-powered engagement.

For an industry often flooded with jargon and overpromises, these awards—based entirely on verified customer feedback—act as a solid stamp of approval. TrustRadius, a respected B2B software review platform, honors products that consistently deliver on user expectations, not just their marketing copy.

Where ZoomInfo Stands Out

ZoomInfo’s suite didn’t just squeak by in a few categories—it dominated:

  • ZoomInfo Sales:

    • Sales Intelligence

    • Intent Data

    • Market Intelligence

  • ZoomInfo Marketing:

    • Account-Based Marketing (ABM)

    • Conversion Rate Optimization (CRO)

    • MarketingOS

  • Chorus (a ZoomInfo company):

    • Conversation Intelligence

    • Sales Coaching

    • Call Recording

That spread signals something important: ZoomInfo is no longer just a sales data tool—it’s becoming an end-to-end GTM operating system for enterprise revenue teams.

Why It Matters

For B2B organizations navigating increasingly complex buying journeys, having siloed sales and marketing tools just doesn’t cut it anymore. ZoomInfo’s platform aims to unify data, insights, and execution—from identifying intent signals and crafting ABM campaigns to coaching sales reps based on real conversations.

As ZoomInfo founder and CEO Henry Schuck puts it:

“It’s incredibly validating to see our solutions solving real pain points for our customers across the entire revenue organization. We’re committed to helping them sell smarter and win faster.”

That’s not just CEO-speak. With more than 35,000 companies on its platform—including Fortune 500 firms—ZoomInfo is being trusted to power the entire go-to-market engine, not just fill a CRM with leads.

A Platform Built for Real-World Revenue Teams

ZoomInfo’s recent enhancements—including tighter integrations with CRMs, more robust AI insights, and tools like MarketingOS and Chorus—reflect a broader move in B2B: less tool sprawl, more precision execution.

It’s no longer just about having data—it’s about having trusted, actionable data that’s usable by both sales and marketing teams, in real time.

MarketingOS, for example, allows demand gen teams to activate precise campaigns fueled by deep intent signals. Chorus, on the other hand, turns sales calls into training opportunities and insight engines. And everything is underpinned by ZoomInfo’s commitment to privacy-first data, offering GDPR and CCPA compliance out of the box.

TrustRadius: A Barometer of Buyer Satisfaction

The TrustRadius Top Rated Awards, launched in 2016, are among the most consumer-driven awards in the tech sector. Unlike pay-to-play recognitions, these are awarded based solely on user-submitted ratings and satisfaction scores—no influence, no inflated PR metrics.

The fact that ZoomInfo swept nine categories across sales and marketing, all in one year, sends a strong message: The platform isn’t just growing—it’s working.

The Takeaway

In an over-saturated martech and salestech landscape, ZoomInfo is emerging as more than just a database or a point solution. It’s a core infrastructure play for modern revenue organizations—and this latest recognition from TrustRadius shows that customers feel the impact where it counts: in smarter selling, faster growth, and tighter alignment across teams.

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