TNL Mediagene Hits $20M in GMV with Content Commerce, Ramps Up Mandarin Market Push via PChome

Tokyo-based TNL Mediagene has crossed a major milestone in its tech-led commerce journey, announcing that its Content Commerce operations generated over $20 million in gross merchandise value (GMV) during the first five months of 2025. The achievement underscores the company’s growing influence in the digital commerce landscape—and sets the stage for deeper expansion into Mandarin-speaking markets through its strategic partnership with PChome Online, one of Taiwan’s largest e-commerce platforms.

At the heart of this growth is Content Commerce, an increasingly popular model that blends editorial storytelling and influencer-style content with product discovery and seamless purchasing. TNL Mediagene’s model has proven especially potent in the mobile-first, social-savvy markets of Asia, where attention spans are short and conventional ad formats are losing ground.

“We’ve been a strong player in Content Commerce for some time now,” said Motoko Imada, Co-Founder and President of TNL Mediagene. “This $20M milestone confirms that our strategy is working—and that the PChome partnership will be a powerful engine for further growth.”

Why It Matters

The GMV surge is more than just a flashy metric. It signals how content-driven e-commerce—once seen as a niche trend—has become a core revenue driver for modern media businesses, especially in Asia. Unlike traditional e-commerce, Content Commerce relies on AI-powered targeting, editorial integration, and user engagement to turn discovery into transactions.

TNL Mediagene’s bet? That content-led commerce will only grow more essential as first-party data, retail media networks, and shoppable content take center stage in a post-cookie digital world.

A Strategic Bet on PChome—and Data

TNL’s partnership with PChome Online is central to its next phase. Announced earlier this year, the collaboration gives TNL access to one of Taiwan’s most high-traffic platforms—boosting conversion opportunities and unlocking valuable first-party retail data. That data will eventually power next-gen ad products, turning purchase intent into programmatic gold.

This move aligns with a larger industry trend: publishers leveraging commerce data to monetize beyond banner ads—often via retail media networks or adtech integrations. In this case, TNL is positioning itself as both media creator and retail data enabler, which could be a lucrative double play in the Mandarin-speaking world.

Technology-Driven Growth

TNL Mediagene’s Commerce division operates within its Technology business unit, which also houses AI, analytics, and adtech products. That unit contributed $14.2 million in revenue in FY2024, up 34% year-over-year, and accounted for nearly a third of total company revenue.

The company’s approach blends:

• AI-Driven Content Targeting

• Integrated Advertising Solutions

• Retail Media Infrastructure

• Multilingual Digital Media (Japanese, Mandarin, English)

With the PChome pipeline and its proven cross-market capabilities, TNL aims to scale Content Commerce throughout the Mandarin market, especially as digital shopping behaviors solidify post-pandemic.

Looking Ahead

The company’s leadership isn’t shy about where it’s headed: revenue diversification, data-driven ad products, and regional dominance in content-led commerce. With operations spanning Japan, Taiwan, and Hong Kong—and media brands in three languages—TNL Mediagene is building out Asia’s content-tech stack at a time when media, data, and commerce are converging.

It’s a playbook that could serve as a model for other media-tech hybrids trying to monetize content without sacrificing editorial quality or consumer trust.

TNL Mediagene

Formed in 2023 from the merger of Japan’s Mediagene Inc. and Taiwan’s The News Lens Co., TNL Mediagene operates a multilingual portfolio of high-quality digital media brands, alongside a growing suite of AI-enabled adtech and commerce solutions. With roughly 500 employees across Asia, the company is known for its political neutrality, youth appeal, and tech-first approach to monetizing content.

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