Strive Insight Becomes Radius EMEA, Marking Final Phase of Global Integration with Radius

Strive Insight has officially rebranded as Radius EMEA, marking the final stage of its integration with Radius Global Market Research, which acquired the company in November 2023. The move aligns the London-based team under a unified global brand, strengthening Radius’s mission to deliver globally connected, locally driven insights.

Operating from its existing Southwark office, Radius EMEA will continue to serve as the headquarters for Radius’s operations across Europe, the Middle East, and Africa. The rebrand reflects the company’s strategic evolution toward a more connected, technology-enabled insight network designed to support brand growth at a global scale.

“We’re excited to bring the Radius name to EMEA,” said Paul Thomas, Director of Strive Insight. “We’re proud of the work we’ve done over the past 10 years, and now, as Radius, we’re looking forward to leveraging a broader platform to unlock even greater value for our clients.”

Enhanced Capabilities for Global Brand Growth

The integration brings significant advantages to both existing and future clients across the region:

• A Unified Global Offering: With the rebrand, clients benefit from seamless coordination between Radius teams in London, Dubai, and the US, supporting research across 60+ countries.

• Diversified In-House Expertise: Radius EMEA continues to deliver customer-led insight across brand growth objectives, powered by the Radius Brand Growth Navigator and a team rich in sectoral and technical specialization.

• AI-Driven Innovation: The newly scaled Radius EMEA will invest further in AI-powered tools and analytics, reinforcing its commitment to delivering “insight from anywhere,” whether through primary research or secondary data exploration.

“This rebrand marks an important milestone,” said Jamie Myers, President of Radius. “It signals our ability to deliver a cohesive, global insight platform—blending local market knowledge with best-in-class strategic capabilities.”

A New Chapter, Backed by Legacy and Innovation

With more than 60 years of global market research heritage, Radius is known for its deep partnerships with Fortune 500 companies and emerging brands alike. The integration of Strive Insight reinforces Radius’s position as a global consultancy with unmatched brand-building expertise—from segmentation and innovation to marketing activation and strategic planning.

The move also aligns with a broader trend of insight consultancies consolidating operations under global brands, enabling greater collaboration, faster delivery, and scalable technology investments. For clients, this means a more holistic, responsive, and future-ready partner to guide them through every phase of their growth journey.

Radius Global Market Research

Founded in 1960 and headquartered in New York, Radius is a full-service marketing research consultancy that specializes in identifying and prioritizing brand growth opportunities. With offices across the U.S., EMEA, and beyond, Radius combines decades of strategic insight with cutting-edge analytics and AI to help brands grow smarter and faster.

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