Compulse, a marketing technology and managed services company, has announced a strategic partnership with Placements.io, a leader in advertising sales and revenue management software. This collaboration integrates Placements.io's AdSalesOS platform with Compulse's Compulse 360, delivering automated, omnichannel ad activation at scale and revolutionizing the advertising workflow.

1. Strategic Partnership Overview:

• Compulse and Placements.io have integrated their platforms to automate ad sales and fulfillment.
• The partnership delivers a unified, seamless system to handle complex advertising workflows at scale.

2. Key Benefits of the Integration:

• Faster Turnaround Times: Automates manual entry, reducing campaign activation times from days to minutes.
• Streamlined Omnichannel Campaigns: Simplifies the process of activating programmatic, walled garden, search, and social ads into a single workflow.
• Enhanced Scalability: Automates routine processes, allowing customers to scale operations without significant team expansion.
• Improved Accuracy and Collaboration: Real-time data synchronization minimizes errors and ensures smooth execution across teams.
• AI-Powered Media Planning: Leverages Compulse's AI-driven media planner for data-informed campaigns aligned with specific business outcomes.
• Accelerated Revenue Collection: Streamlines invoicing and reconciliation, reducing administrative overhead.

3. Partner Statements:

• Evan Bowen, Chief Business Officer at Placements.io, highlights the efficiency gains enabled by the integration.
• Jonathan Muzio, VP of Business Development at Compulse, emphasizes how the integration empowers users to achieve goals faster and more effectively.

4. Live Implementation:

• The integration is already live and serving thousands of advertisers, demonstrating Compulse's commitment to simplifying advertising operations and delivering results.

The partnership between Compulse and Placements.io enhances the efficiency and scalability of ad operations, helping users navigate the increasingly complex advertising landscape with greater ease and speed.