Perion Network Ltd., a technology pioneer in connecting advertisers to consumers across major digital channels, has announced a significant enhancement to its advertising solutions. The integration of Experian’s identity graph into Perion’s proprietary technology strengthens its cross-channel and cross-device targeting and attribution capabilities.

This strategic move enriches Perion's advertising ecosystem, enabling advertisers to deliver advanced tools and foster seamless user experiences across devices.

1. Key Features of the Integration

• Experian’s identity graph enhances Perion’s ability to connect advertisers with consumers effectively.
• Offers improved cross-channel and cross-device attribution for precision targeting.
• Provides advertisers with tools to create more personalized campaigns for higher engagement.

2. Enhancements to Perion’s AI-Powered SORT Platform

• SORT leverages privacy-safe data signals for better campaign performance.
• Optimizes advertising across Connected TV (CTV) and the web.
• Delivers a comprehensive view of the customer journey.

3. Benefits for Advertisers

• Higher match rates and improved addressability through privacy-friendly digital identifiers.
• Persistent understanding of household and individual identifiers and devices.
• Enables accurate targeting and consistent measurement over time.

4. Strategic Importance of Collaboration

• Strengthens Perion’s market position with advanced tools for advertisers.
• Empowers personalized marketing strategies to drive engagement and conversions.
• Highlights the shared commitment of Experian and Perion to delivering data-driven insights.

5. Industry Perspectives

• Tal Jacobson, CEO of Perion: “This collaboration empowers advertisers to optimize campaigns and create effective marketing strategies.”
• Ali Mack, VP at Experian: “The integration reflects our commitment to precision and performance in digital advertising.”

The integration of Experian’s identity graph into Perion’s advertising solutions is a landmark step toward redefining precision and personalization in digital advertising. With advanced targeting capabilities, enhanced cross-device performance, and a commitment to privacy, this partnership positions Perion as a leader in delivering transformative advertising solutions across digital platforms.