Innovid, a leading software platform for advertising across CTV, linear, and digital, has partnered with IRIS.TV, the premier content data marketplace for streaming media. This collaboration integrates IRIS.TV’s IRIS_ID into Innovid’s measurement platform, revolutionizing advertising strategies by enabling advertisers to optimize campaigns through content-based insights that drive conversions.

1. Key Features of the Partnership

• Combines Innovid’s ad serving and measurement capabilities with IRIS.TV’s contextual intelligence.
• Introduces contextual relevance indexing to enhance cross-platform measurement.
• Offers actionable insights on content genres, publishers, devices, dayparts, and regions for optimal campaign results.

2. Benefits for Advertisers

• Improved ROI: Use genre-based video segments to reduce ad waste and maximize conversions.
• Effective Media Planning: Align campaigns with top-performing content and publishers for better budget allocation.
• Scalable Targeting: Integrate IRIS.TV’s contextual data into CTV strategies to connect ads with audience-relevant content without compromising privacy.

3. Privacy-First Approach

• Addresses challenges of privacy regulations and signal deprecation.
• Enables scalable, compliant targeting based on contextual relevance rather than identity.
• Protects viewer information while refining FAST (Free Ad-Supported Streaming TV) strategies.

4. Transforming Video Advertising with IRIS_ID

• Analyzes over 70 million videos across platforms like LG, Vizio, Univision, and Xumo.
• Provides standardized data for context, emotion, and brand suitability.
• Integrates seamlessly with data partners like 4D Advanced Contextual, Captify, and others.

5. Industry Perspectives

• Jackie Vanover, Innovid: “This partnership empowers advertisers to make smarter, more impactful buying decisions.”
• Richie Hyden, IRIS.TV: “This solution sets a new standard for measurement and proves contextual targeting is the future of video advertising.”

The Innovid and IRIS.TV partnership represents a major advancement in CTV advertising, introducing a privacy-first, data-driven approach that benefits advertisers, publishers, and the broader ecosystem. By prioritizing contextual relevance and leveraging robust measurement tools, this collaboration sets the stage for a more effective and sustainable advertising future.