CrashPlan, a leader in cyber-ready data resilience and governance, has announced a significant expansion across India and the UAE, marking a new phase in its global growth strategy. The company’s Global Capability Center (GCC) in Bengaluru is now set to become a key hub for product innovation, engineering excellence, and AI-driven development.

The announcement follows CEO Dan Beer’s first visit to Bengaluru since taking the helm in April 2025. During his trip, Beer met with key enterprise customers such as Fractal Analytics and Godrej Industries Group, along with strategic partner Etisalat in Dubai. These meetings highlighted CrashPlan’s commitment to deepening regional partnerships and advancing its data resilience strategy across India and the broader Gulf Cooperation Council (GCC) region.

India: The Innovation Engine

“India is more than a market for us—it’s an innovation engine that drives global collaboration across engineering, AI, and product teams,” said Beer. “Our Bengaluru GCC remains central to how we build, innovate, and deliver for customers worldwide. The talent here gives us a decisive edge as we expand into new workloads, platforms, and AI capabilities.”

The expansion builds on CrashPlan’s 2024 acquisition of Indian technology firm Parablu, which strengthened its engineering and R&D footprint. Since then, the company has doubled its headcount in India, reinforcing its ability to innovate at scale and respond to global customer demands faster.

Driving Growth Through AI and Regional Talent

CrashPlan’s Bengaluru GCC is now focused on four key objectives:

• Scaling engineering and support teams to accelerate R&D and product development.

• Expanding AI-powered features that let customers interact directly with backed-up data for faster recovery and compliance with laws such as India’s Digital Personal Data Protection Act (DPDPA).

• Maintaining double-digit revenue growth and reinvesting in new product innovation.

• Building a talent pipeline through partnerships with universities and competitive hiring in engineering, cybersecurity, and analytics.

This strategy reinforces India’s growing importance in CrashPlan’s global operations. The company’s long-standing customer relationships underscore this commitment — Fractal Analytics has increased its CrashPlan deployment by 30x since 2018, while Godrej Industries Group secures thousands of endpoints across its diverse business units using CrashPlan solutions.

Expanding Footprint in the UAE and Beyond

Beyond India, CrashPlan is also scaling its presence in the UAE, strengthening ties with enterprise customers and channel partners in Dubai. This expansion will help the company meet the rising demand for secure, compliant data resilience across Asia-Pacific and the Middle East, regions that are rapidly digitizing their economies and tightening data protection standards.

A Pivotal Step in CrashPlan’s Global Growth Journey

CrashPlan’s focus on AI-led data recovery, regulatory compliance, and enterprise-grade resilience is redefining how organizations manage and protect their most critical assets. By blending global best practices with regional expertise, the company aims to lead the next phase of innovation in data protection and governance.

As CrashPlan deepens its operations in India and the UAE, the company is positioning itself as a strategic enabler of digital trust—helping businesses across sectors safeguard data integrity, accelerate recovery, and stay compliant in a rapidly evolving threat landscape.

Get in touch with our MarTech Experts.

">

Manifest, following its March 2024 acquisition by Aisle Rocket (ARS Advertising), has officially consolidated under a single brand: Manifest. The unified agency aims to redefine growth marketing by focusing on what it calls “the middle journey” — the crucial space between brand building and performance marketing.

The merged entity combines Manifest’s strengths in content strategy, brand journalism, and B2B storytelling with Aisle Rocket’s expertise in digital experience, marketing technology, and creative performance. Together, they’re shaping a model designed for agility, accountability, and full-funnel growth — independent of holding company control.

“Growth stalls in the messy middle — unless you know how to unlock it,” said Melissa Bouma, Partner and Chief Growth Officer. “By designing a multichannel approach built from the middle out, we make every layer — from awareness to conversion — work harder.”

The leadership team includes Ross Shelleman as CEO, Steve Slivka as Chief Experience Officer and Partner, and Bouma as Chief Growth Officer and Partner.

Shelleman emphasized that most consumer engagement happens in this “middle zone,” where education, trial, and trust drive long-term growth — not just clicks. “An addiction to performance media has led to underinvestment in brand,” he said. “The middle is where the most successful brands will win.”

With global ad spend surpassing $1 trillion and brands moving from siloed campaigns to integrated brand ecosystems, Manifest is positioned for scale. Backed by clients like Whirlpool Corporation, Fiserv, CDW, and Primrose Schools, and a strong 2025 pipeline, the agency is setting its sights on helping both legacy and fast-growth brands bridge the gap between purpose and performance.

Get in touch with our MarTech Experts.

Red Hat has unveiled Red Hat Developer Lightspeed, a suite of generative AI tools designed to streamline developer workflows through intelligent, context-aware assistance. Integrated directly into Red Hat Developer Hub and the Migration Toolkit for Applications (MTA), the new offering aims to boost developer productivity and reduce context switching across the software development lifecycle.

As enterprises shift toward domain-specific AI assistants, Red Hat’s latest portfolio emphasizes trustworthy, reliable, and contextually relevant AI assistance. The tools are included within the Red Hat Advanced Developer Suite subscription, supporting teams looking to modernize and migrate applications faster while maintaining compliance and operational standards.

AI Assistance for Developers

Developer Lightspeed for Red Hat Developer Hub serves as a virtual assistant to streamline non-coding tasks—helping developers brainstorm architecture approaches, create documentation, generate test plans, and troubleshoot issues through a chat-style interface. It supports a “bring your own model” approach, allowing enterprises to integrate preferred public or self-hosted LLMs for greater flexibility and data control.

Meanwhile, Developer Lightspeed for MTA automates source code refactoring within IDEs. The assistant intelligently identifies and resolves migration issues, learning from each successful application migration to deliver increasingly accurate code recommendations. The result: faster cloud-native modernization with reduced engineering overhead.

Automating the Replatforming Process

Complementing Lightspeed, Migration Toolkit for Applications 8 (MTA 8) introduces automation for replatforming applications to Red Hat OpenShift, starting with Cloud Foundry-to-OpenShift migration paths. By automating deployment artifact generation, MTA 8 reduces manual errors and accelerates ROI on modernization projects.

Together, Lightspeed and MTA 8 represent a comprehensive modernization framework—merging AI-assisted refactoring with automated replatforming to help enterprises speed transformation and unlock cloud-native scalability.

Get in touch with our MarTech Experts.

Ford Hutman Media (FHM) and Pinkergreen have joined forces to launch Greenford, a new agency dedicated to helping emerging biotech and life-science companies transition from stealth to scale. Greenford brings together integrated expertise across communications, brand strategy, and website development—bridging the gap between scientific innovation and market-ready storytelling.

Founded by Rachel Ford Hutman, Principal at FHM, and Kelley Shaw-Wade, Principal at Pinkergreen, Greenford aims to simplify the branding and communications process for early-stage biotech firms.

“Breakthrough science and technology demand clear, credible storytelling,” said Ford Hutman. “For years, clients have asked for an integrated solution combining communications and branding. Greenford delivers that one-stop experience so founders can maintain momentum.”

“Clients want work that’s smart, beautiful, and effective,” added Shaw-Wade. “By uniting our expertise, we’re helping science-driven brands stand out and scale faster.”

Greenford’s services span media relations, thought leadership, brand strategy, web design, and narrative development, with a focus on early-stage and growth-phase life-science companies. The firm helps align product launches and funding milestones with major industry moments, providing strategic flexibility to support each client’s unique growth trajectory.

Get in touch with our MarTech Experts.

Medallia, Inc., a global leader in customer and employee experience, has introduced new Frontline-Ready AI™ capabilities in its Fall 2025 Release, bringing intelligent, real-time insights directly to frontline teams across industries.

With more than 6.8 million weekly active users, Medallia’s latest update equips customer-facing employees with the context and confidence to act instantly on data-driven recommendations — eliminating delays caused by traditional reporting and dashboards.

Key enhancements include Intelligent Summaries for Text Analytics, powered by GenAI, which surface emerging trends and issues in seconds by analyzing customer feedback. Mobile Scorecard Notifications now deliver real-time alerts to managers, while Root Cause Assist on Mobile Scorecards allows performance diagnostics and corrective actions from any device.

The release also expands AI language support to Spanish, enabling global organizations to deploy consistent, inclusive intelligence across teams.

“Customer experience is won or lost on the front line — and that’s exactly where AI has to work,” said Fabrice Martin, Chief Product Officer at Medallia. “When employees can make faster, smarter decisions based on real-time customer data, the impact on experience quality is transformational.”

Get in touch with our MarTech Experts.

Jumio, a leader in AI-powered identity intelligence anchored in biometric authentication and automation, has launched selfie.DONE, a new solution that delivers on its vision for reusable digital identity. The solution enables trusted users to be instantly recognized and reverified with just a selfie—eliminating the need to repeatedly rescan physical IDs during onboarding or authentication.

Initially launching in Brazil before a global rollout, selfie.DONE leverages the Jumio Identity Graph, which draws from tens of millions of verified and fraudulent identity records across industries. This global intelligence allows Jumio to assess reuse decisions with real-time risk analysis, combining biometric matching, liveness detection, and fraud pattern recognition.

By skipping redundant ID scans for verified users, organizations can significantly improve conversion rates, reduce onboarding time, and cut operational costs, all while maintaining Jumio’s high privacy and compliance standards under ISO, SOC 2, GDPR, and LGPD frameworks.

“selfie.DONE changes how identity is reused,” said Bala Kumar, Chief Product and Technology Officer at Jumio. “By drawing on the growing intelligence of the Jumio Identity Graph, we can instantly reverify legitimate users globally—reducing friction without compromising security.”

Jumio will first deploy selfie.DONE in Brazil, integrating local verification through the CPF (Cadastro de Pessoas Físicas) number—a familiar and trusted national ID reference.

“Brazil’s fintech and gaming sectors are ideal for this launch,” added Samer Atassi, VP of Latin America at Jumio. “Consumers are already accustomed to using CPF for verification, allowing rapid adoption and scale.”

With selfie.DONE, Jumio advances toward a global framework for secure, instant, and privacy-responsible identity reuse across industries.

Get in touch with our MarTech Experts.

Boomi™, a leader in AI-driven automation, has been recognized as an Exemplary Vendor in both the ISG Buyers Guide™ for Data Integration and ISG Buyers Guide™ for Master Data Management (MDM) 2025.

The reports, published by ISG Software Research, highlight Boomi’s leadership in Product Experience, Capability, Customer Experience, and Validation, positioning it as a top-tier solution for enterprises navigating data-driven transformation.

“Boomi’s recognition as an Exemplary Vendor across both data integration and MDM reflects the trust our platform enables,” said Mani Gill, VP of Product for AI & Data at Boomi. “With the rise of Agentic AI, enterprises can no longer afford disjointed data or slow integration processes. Boomi helps organizations build a foundation of real-time, trusted data, turning AI strategy into AI execution.”

Key Highlights from ISG Buyers Guides™ 2025:

• Dual Recognition: Boomi was rated as a top performer in both Data Integration and MDM categories.

• Product Leadership: Recognized for enterprise-grade scalability, real-time data pipelines, and customer satisfaction.

• AI-Powered Integration: Noted for enabling real-time, AI-driven data flows beyond traditional batch ETL systems.

• Comprehensive MDM: Supports multi-domain data unification — including customer, product, and supplier data.

• ROI Transparency: Praised for clear lifecycle management and measurable business impact.

With more than 25,000 customers globally, Boomi continues to lead in helping enterprises connect everything and automate anything — from applications and data to APIs and AI agents.

Get in touch with our MarTech Experts.

Teads (NASDAQ: TEAD), the omnichannel outcomes platform for the open internet, has announced the beta launch of CTV Performance, a new performance measurement solution for connected TV (CTV) advertisers. The platform enables marketers to track real business outcomes—like site visits, leads, and sales—directly tied to ad exposure on streaming platforms.

This launch marks a major step in bringing performance accountability to CTV campaigns outside the US, positioning Teads as a pioneer in connecting brand awareness with tangible results across global markets.

Turning the Big Screen Into a Performance Channel

Traditional CTV advertising has long been measured through surface-level metrics such as impressions and completion rates. Teads’ CTV Performance changes that narrative by introducing data-driven insights that connect exposure to action.

“At Teads, we believe every screen can be an outcome-driving screen—CTV included,” said Hugues Templier, CTV Business Lead at Teads. “With this launch, we’re bridging the gap between brand and performance while making advanced measurement and optimization accessible to more advertisers.”

The innovation supports Teads’ broader omnichannel vision, empowering brands to leverage premium streaming environments not just for awareness but also for mid-funnel conversions with measurable impact.

Proving CTV’s Performance Power

The effectiveness of CTV Performance has already been demonstrated. In a campaign for Men’s Wearhouse, Teads’ new solution connected brand awareness to measurable outcomes across premium streaming and video environments. The campaign recorded over 41,000 site visits and 50,000 incremental store visits, proving that CTV can now play a quantifiable role in driving conversions.

How Teads’ CTV Performance Works

Advertisers using the platform gain access to a powerful set of tools designed to deliver measurable and optimized campaign outcomes:

• Precise Attribution: Confidently connect CTV exposure to site visits and conversions using Teads’ Universal Pixel.

• Smart Delivery: Serve impressions only when cross-device measurement is possible, leveraging Teads’ household graph.

• Outcome Optimization: Target viewers most likely to take action, identified through Teads’ proprietary algorithm.

• Engaging Creatives: Use high-impact ad formats tailored for the CTV experience, featuring interactive overlays developed with Teads Studio.

Expanding CTV Accountability Worldwide

Currently in beta, CTV Performance is available across key markets, including the US, EU5, and APAC regions. Teads plans a broader rollout soon, with additional creative formats and advanced measurement features on the horizon.

By making CTV measurable, Teads is reshaping how advertisers perceive connected TV—not just as a branding tool but as a performance-driven medium capable of influencing every stage of the marketing funnel.

Get in touch with our MarTech Experts.