PulsePoint, the technology company reshaping health marketing, has expanded its omnichannel capabilities with a new integration on Reddit, enabling healthcare marketers to target healthcare professionals (HCPs) directly while coordinating campaigns across PulsePoint’s full ecosystem.

The move taps into a growing trend: HCPs increasingly engage on social platforms to connect with peers, discuss clinical questions, and consume educational content. With PulsePoint’s Audience Manager, marketers can build dynamic, verified HCP segments based on clinical intent, digital interests, and brand relevance — then activate them seamlessly on Reddit.

Campaigns on Reddit through PulsePoint offer:

• Self-serve activation in a high-engagement social channel used by a broad U.S. HCP audience

• Omnichannel orchestration, connecting Reddit campaigns with programmatic display, EHR platforms, DOOH, and other social channels

• NPI-level measurement, providing actionable insights including profession, referral source, and detailed site activity

• Optimized audience intelligence, improving social ROI and campaign outcomes

“Healthcare professionals are increasingly turning to community platforms to explore clinical topics, evaluate new therapies, and engage in peer-to-peer discussion,” said Ezra Suveyke, Chief Product Officer at PulsePoint. “This integration gives brands the ability to engage HCPs on Reddit in a way that’s informed by their behavior across all channels.”

PulsePoint’s timing is strategic. In Q4 2025, daily active users on Reddit rose 19% year over year, with views on health topics up 61% year over year. Clinically focused communities such as r/medicine provide fertile ground for professionals staying informed, sharing insights, and debating trends.

For marketers seeking more than standard social metrics, PulsePoint offers HCP365, which delivers granular, NPI-specific insights across channels — from site visits and search activity to email engagement — providing a comprehensive picture of HCP behavior and campaign impact.

With Reddit now in the mix, PulsePoint positions itself as a go-to platform for healthcare brands seeking to combine precise HCP targeting with full omnichannel visibility, ensuring campaigns are both measurable and meaningful.

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Tata Elxsi, a global leader in design and technology services, has launched DevStudio.ai, a multi-agent AI solution designed to accelerate the automotive software development lifecycle (SDLC) for OEMs, Tier-1 suppliers, and semiconductor companies. Purpose-built for automotive engineering, the platform addresses the complexity, safety, and compliance demands unique to the industry.

Unlike general-purpose generative AI tools, DevStudio.ai is ASPICE-aligned and supports all stages of the V-cycle, from requirements and architecture to implementation, testing, and qualification. The platform maintains end-to-end traceability and integrates with widely used engineering toolchains, allowing teams to embed AI “co-engineers” directly into existing workflows.

A standout feature is DevStudio.ai’s deployment flexibility: it operates on both cloud-based infrastructure and air-gapped on-premise environments, ensuring compliance with enterprise AI and security policies.

“The automotive industry is at an inflection point,” said Sundar Ganapathi, CTO – Automotive, Tata Elxsi. “Competitive pressures now demand software development at China speed. DevStudio.ai brings the power of generative AI into the automotive SDLC, enabling OEMs and suppliers to accelerate development while maintaining the rigor required for safety-critical systems.”

Early deployments of DevStudio.ai are already underway in North America, Japan, and India, spanning body, chassis, infotainment, and software-defined vehicle (SDV) architectures. Early results indicate noticeable speed-to-market improvements and productivity gains, validating the platform’s design for automotive-specific challenges.

Pallavi Dalal, Head – Automotive GenAI and AI Practice at Tata Elxsi, added, “DevStudio.ai is the culmination of intensive collaboration between our automotive domain experts and generative AI specialists. Our vision is an AI co-engineer working alongside every engineer, from OEMs to Tier-1 suppliers. By partnering with leading GenAI companies and hyperscalers, we’re building a future-forward platform for automotive engineering.”

With the launch of DevStudio.ai, Tata Elxsi positions itself at the forefront of AI-driven automotive innovation, offering a tool that merges generative AI capabilities with the rigorous safety and compliance demands of modern vehicle software development.

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City Hive, the all-in-one commerce and marketing platform for the three-tier alcohol industry, has announced a major milestone: over $1 billion in annual B2B payments processed through its platform, just 526 days after launching its payment system. The achievement highlights a fundamental shift in how wholesalers, distributors, and retailers transact, reconcile, and report payments in a highly regulated market.

Unlike traditional payment solutions, City Hive’s system is embedded directly within its platform, giving administrators granular data access where every dollar is tied to a license, invoice, and compliance record — automatically reconciled in real time.

“Surpassing $1 billion in annual B2B payments isn’t just a number,” said Roi Kliper, CEO of City Hive. “It validates that the wholesale alcohol industry was ready for infrastructure built to work with its regulatory framework, not around it. Payments should always have been embedded, compliant, and tied to every license and invoice.”

Built for the U.S. Three-Tier System

City Hive’s platform serves as a comprehensive wholesale solution designed specifically for the U.S. three-tier alcohol system, operating seamlessly across traditional wholesale networks and the 17 control states. The system prioritizes data integrity, brand sovereignty, and compliance, offering flexibility to function either as an integrated connection to an existing ERP or as a full ERP itself.

Looking ahead to 2026, the platform will introduce a local AI chat feature for distributors, enabling instant operational support for stores. This initiative is part of City Hive’s broader Data Driven Commerce strategy, leveraging over 12 billion tracked transactions across suppliers, wholesalers, and retailers.

Unlike marketplace-style platforms that aggregate multiple retailers under a shared storefront, City Hive is a true white-label solution: every storefront, transaction, and data record remains tied to the licensed operator, preserving brand identity.

$1 Billion in Smart Volume

The milestone reflects transactions across 54,000+ active merchants in 44 states, with each payment carrying structured data on product, license, invoice, and counterparty. For wholesale administrators and compliance officers, this embedded architecture reduces overhead, minimizes reconciliation exceptions, and creates a defensible, auditable record at the SKU and license level — something external batch ACH processing cannot match.

“The question was never whether the wholesale industry needed to modernize,” said Roi Kliper. “It was whether anyone would build the right foundation to do it on. Embedded payments, real-time reconciliation, and full compliance data at the SKU level — that’s the foundation. Everything else builds on top of it.”

City Hive plans to showcase its platform at the National Alcohol Beverage Control Association (NABCA) Annual Conference in May 2026, demonstrating how embedded payments, ERP integrations, and full compliance visibility are helping operators modernize digital infrastructure without sacrificing brand control or regulatory compliance.

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Comscore (NASDAQ: SCOR) and Yahoo DSP have teamed up to bring linear TV intelligence into Connected TV (CTV) advertising for political campaigns with the launch of Proximic Political Audiences. This first-to-market collaboration aims to help agencies and campaigns improve voter targeting and cross-screen coordination ahead of the 2026 House, Senate, and Gubernatorial races.

The partnership enables leading political activation partners — including MiQ’s political division — to operationalize Proximic Political Audiences at scale across premium CTV inventory. By aligning CTV targeting with verified linear TV exposure, campaigns can maximize incremental reach and ensure ad dollars drive measurable impact across screens.

“Political campaigns can’t afford to treat linear and streaming as separate worlds,” said Rachel Gantz, Managing Director, Proximic by Comscore. “By bringing linear exposure data into streaming, Proximic and Yahoo are helping advertisers connect the dots across screens, turning fragmented impressions into coordinated, more effective voter reach.”

CTV has emerged as a critical touchpoint for political campaigns, but fragmented media strategies have historically limited efficiency. This collaboration leverages Comscore’s local market measurement, Proximic’s activation capabilities, and Yahoo DSP’s scaled platform to provide advertisers with an actionable, cross-platform view of voter exposure.

“Today’s voters are seeing messages everywhere, but connecting those touchpoints is what drives real impact,” said Danny Dikovsky, Head of Independent Agency Sales, Yahoo DSP. “Comscore’s depth in local TV measurement paired with Yahoo ConnectID gives campaigns unmatched precision and efficiency in streaming political advertising.”

MiQ highlights the practical benefits for campaigns: “CTV is a critical part of a holistic media strategy,” said Jesse Contario, Regional VP, Southeast and Political, MiQ. “Supported by Proximic and Yahoo, we help clients optimize CTV performance and understand true voter impact.”

Proximic Political Audiences are available for both PAC and candidate campaigns, measured at the local market level, enabling precise targeting, accountability, and optimized spend.

As political advertising ramps up for 2026, this partnership represents a pivotal shift in cross-platform campaign strategy, merging traditional linear TV data with streaming insights to deliver smarter, more measurable CTV campaigns.

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Launch Labs, a rapidly growing marketing technology and data solutions provider specializing in identity resolution, audience activation, and marketing attribution, has been acquired by Banyan Software, a buy-and-hold-for-life acquirer of mission-critical software businesses.

The acquisition comes after Launch Labs posted 614% three-year revenue growth and ranked in the top 14% of the 2025 Inc. 5000 list, claiming the #2 spot in the Durham–Chapel Hill region. The move provides Launch Labs with strategic resources, capital support, and long-term stability while allowing it to continue operating independently under its existing leadership team.

A Platform Built for Measurable Marketing Impact

“From day one, we have focused on building solutions that deliver measurable impact, helping organizations activate and measure growth with confidence,” said Garrett Roach, Founder and CEO of Launch Labs. “Partnering with Banyan gives us the support to accelerate product innovation and expand our impact while staying true to our mission and culture.”

Launch Labs provides first-party data solutions that help digital marketing agencies, media companies, and automotive enterprises better understand audiences, engage with them more effectively, and measure marketing performance with precision. By combining advanced identity resolution, actionable data intelligence, audience activation, and attribution, Launch Labs has established itself as a trusted partner for performance-driven growth.

“Launch Labs has built a platform that translates complex audience data into clear, measurable action,” said Tristan Jordan, Operating Partner at Banyan Software. “Garrett and his team have the technical foundation and ambition to shape that future, and we’re proud to support them for the long term.”

Vertical Focus and Independent Operation

The company will continue to operate from Chapel Hill, North Carolina, with its leadership team intact, ensuring continuity for employees, partners, and customers. The acquisition reinforces Banyan’s strategy of investing in high-performing vertical software businesses while strengthening Launch Labs’ position as a trusted partner for agencies, media companies, and automotive clients.

With Banyan’s backing, Launch Labs is positioned to accelerate innovation in identity resolution and audience activation, helping organizations identify high-intent audiences, optimize engagement, and measure marketing performance across multiple channels.

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UpKeep, the mobile-first Asset Operations Management platform, has introduced UpKeep Studio, a no-code app platform that allows maintenance and operations teams to build, install, and run custom applications directly inside their CMMS. The goal: eliminate spreadsheets, standalone tools, and fragile integrations that still dominate maintenance workflows.

“Maintenance is a $700 billion industry, and most of it still runs on spreadsheets,” said Ryan Chan, CEO and founder of UpKeep. “Studio changes that. Teams can describe what they need in plain language and have a working app in minutes, built on their real data and embedded right where they already work.”

Three Paths to Custom Apps

UpKeep Studio meets teams at every level of technical expertise:

1. App Marketplace – Browse a curated catalog of ready-to-use apps for common maintenance workflows. Apps require no configuration and run on UpKeep infrastructure with SOC 2 compliant security.

2. AI App Builder – A chat-based interface where users describe the app in plain language and Studio builds it. Apps have full read/write access to the UpKeep API, ensuring they work with real data.

3. Studio Concierge – For complex operations, organizations can work directly with a Forward Deployed Engineer to build tailored apps, unlock custom data types, and replace standalone tools.

“For decades, maintenance teams have been told to adapt their workflows to fit software,” said Nachiket Shiralkar, UpKeep CTO. “Studio flips that. We’re putting the power of AI directly in the hands of the technicians, reliability engineers, and plant managers who live this work every day.”

30+ Apps Available at Launch

UpKeep Studio launches with a variety of apps designed for real maintenance scenarios:

• Asset Replacement Prioritization – Determines which assets to repair or replace based on maintenance costs

• Safety Hazard Tracker – Monitors and escalates safety risks before they become serious incidents

• Inspection Failure Follow-Up Manager – Tracks failed inspection items across work orders

• Impact Dashboard – Role-based KPI dashboards showing backlog, completion rates, and more

• IFTA Compliance Reporter – Prepares fleet compliance reports for mileage, fuel, and MPG

Studio Partner Program

UpKeep is also opening the Studio Partner Program, inviting software vendors, system integrators, and consultants to build and distribute apps to its user base of over 400,000 maintenance professionals in 60+ countries. Partners gain access to the App Builder, full API, and marketplace distribution, while UpKeep manages hosting, security, and delivery.

Availability and Pricing

UpKeep Studio is available now:

• App Marketplace – Included on Premium plans and above

• AI App Builder – Available on Professional plans and above

• Studio Concierge – Paid add-on starting at $3,000/month

By embedding custom apps directly into the CMMS, UpKeep Studio aims to transform maintenance operations, giving teams the flexibility to automate, track, and optimize workflows without relying on external tools or coding expertise.

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Qualified is seeing rapid adoption as organizations accelerate their move to full-funnel agentic marketing using Piper, the #1 AI SDR Agent. In an era where buyers expect instant, always-on engagement, companies are moving beyond traditional marketing automation, embracing platforms that can autonomously manage pipeline and revenue outcomes.

In the last year, Qualified saw a 145% increase in new customers on their Agentic Marketing Platform, which powers Piper the AI SDR Agent. New clients include Dun & Bradstreet, Epson, and Sprout Social, while existing customers like Blackbaud and LogicMonitor expanded usage, underscoring strong demand for AI-driven B2B pipeline automation.

Agentic Marketing is Transforming the Inbound Funnel

The traditional marketing funnel is straining under too many leads, too little follow-up, and too many missed opportunities. Agentic marketing addresses this by allowing one intelligent agent — Piper — to autonomously engage, qualify, and advance buyers at every stage of the funnel. From website visits to email nurture sequences to conversions, Piper replaces legacy marketing automation platforms reliant on manual rules and prescriptive workflows.

“After adopting Piper the AI SDR Agent, we’ve increased meetings booked by 68% and conversations by 118%,” said Troy O’Bryan, Senior VP, Global Growth Marketing, Blackbaud. “Piper works around the clock engaging potential buyers, enabling our team to focus on higher-value human-to-human conversations.”

Consistent Innovation Drives Adoption

Qualified continues to innovate with PiperX, which introduces multi-stage autonomy, multi-agent infrastructure, and multi-modal interactions. Buyers can engage via text, voice, or video, while Piper determines the next best action at every step. The platform unifies workflows, eliminates disjointed tools, and accelerates pipeline velocity — a key differentiator for organizations adopting agentic marketing at scale.

“Qualified is committed to the next generation of agentic capabilities, enabling teams to expand outreach, reduce friction, and convert buyers faster than ever,” said Maura Rivera, CMO of Qualified.

Leading the Agentic Marketing Movement

As AI SDR agents take center stage in modern go-to-market strategies, Piper has become the foundational platform for full-funnel agentic marketing. Companies aren’t merely experimenting with AI — they’re rebuilding GTM motions around autonomous agents, with Qualified at the forefront of this shift.

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Hiring has never existed in a vacuum. But in 2026, recruiting teams are increasingly finding that decisions made in Washington are rippling directly into their hiring funnels.

At UNLEASH America 2026, Andrew Flowers, chief economist at Appcast, will present a data-heavy session titled “Policy Shocks & Talent Markets: How Washington’s Moves Are Shaping Recruiting.” The talk, scheduled for March 18 in Las Vegas, aims to unpack how evolving U.S. policies—from immigration changes to tariffs—are quietly rewriting the playbook for talent acquisition teams.

For HR leaders and recruitment marketers navigating stubborn labor shortages and rising hiring costs, the session promises a clear takeaway: macro policy decisions are now a frontline recruiting variable.

When Policy Becomes a Recruiting Problem

Corporate hiring strategies typically hinge on labor demand, local talent supply, and company budgets. But according to Flowers’ research, the policy environment is increasingly shaping those fundamentals.

Drawing on proprietary research from Recruitonomics, an insights hub powered by Appcast, Flowers will analyze how recent federal policy changes are tightening the labor supply while pushing recruiting costs upward.

Immigration policy is a prime example. As regulatory adjustments affect visa availability and cross-border talent mobility, the candidate pool in several industries—especially hospitality, logistics, and healthcare support roles—can shrink. Fewer available workers translate into higher wage pressure and intensified competition for talent.

At the same time, broader economic measures—from tariffs to tax policy shifts—can cascade into the hiring ecosystem by raising operational costs for employers. The result: companies simultaneously trying to control spending while paying more to attract applicants.

That tension is already showing up in recruiting metrics.

Recruiting Is Slower and More Expensive—Even Without a Recession

One of the session’s core arguments is that recruiting friction is rising even in a relatively stable economic environment.

Historically, hiring slowdowns often accompany recessions. But Flowers’ analysis suggests that today’s recruiting challenges stem from structural shifts rather than cyclical downturns.

Appcast’s labor market research indicates that cost-per-applicant trends are climbing across many sectors, driven by factors such as wage inflation, macroeconomic uncertainty, and evolving digital recruiting channels.

For talent acquisition teams, that means a tougher equation: spend more to attract candidates while navigating longer hiring timelines.

In practical terms, recruiters are finding that roles take longer to fill, job ads require broader distribution across platforms, and candidate acquisition costs continue to creep upward.

The Data Behind the Trend

Flowers leads a research team at Appcast that analyzes labor-market dynamics through large-scale recruiting data. Through Recruitonomics, the group publishes reports aimed at helping business leaders understand the shifting economic forces shaping hiring.

With nearly 15 years of experience in economic research and more than 50 published reports, Flowers has become a go-to voice on labor market trends. His commentary frequently appears in outlets such as The New York Times, The Wall Street Journal, CNBC, NPR, and Business Insider.

At UNLEASH America, he’ll use that research to highlight the policy signals recruiters should monitor closely.

Among the key forces shaping hiring markets today:

• Immigration policy shifts that tighten labor supply in certain sectors

• Inflation and tariffs increasing employer operating costs

• Macroeconomic uncertainty affecting hiring budgets and forecasting

• Structural shifts in digital recruiting and sourcing strategies

Taken together, these factors are creating a recruiting environment that is both more complex and more expensive to navigate.

What Talent Teams Can Actually Do About It

While the policy landscape is outside the control of most employers, Flowers argues that recruiting leaders can still adapt their strategies.

One takeaway from the session will focus on improving wage benchmarking. In volatile labor markets, static compensation models quickly become outdated. More frequent benchmarking helps companies stay competitive while avoiding unnecessary salary inflation.

Another area of focus: optimizing job ad distribution. With recruiting costs climbing, talent acquisition teams must become more deliberate about where and how they promote roles to generate qualified applicants.

Flowers will also highlight the importance of refining application processes. Small changes—such as reducing friction in application forms or improving candidate experience—can significantly improve conversion rates and lower acquisition costs.

In short, data-driven recruiting isn’t just a buzzword anymore. It’s becoming a survival strategy.

Why This Matters for the Future of HR Tech

The broader takeaway from the session is that recruiting is evolving into a discipline increasingly shaped by macroeconomic signals.

For HR tech platforms and recruitment marketing vendors, that shift opens the door to deeper analytics tools that link policy developments to hiring outcomes. Expect more dashboards, predictive modeling, and economic insights embedded directly into recruiting platforms.

That trend mirrors what happened in marketing technology over the past decade, where analytics and attribution tools became central to campaign strategy.

Recruiting may be heading down a similar path—one where economic intelligence is as essential as applicant tracking systems.

Event Details

Flowers’ session will take place during UNLEASH America 2026 at Caesars Forum in Las Vegas.

Session: Policy Shocks & Talent Markets: How Washington’s Moves Are Shaping Recruiting
Speaker: Andrew Flowers, Chief Economist, Appcast
Date: Wednesday, March 18
Time: 11:00–11:25 a.m. PDT
Location: Stage 4, Room 106, Caesars Forum, Las Vegas

For HR leaders trying to make sense of today’s unpredictable hiring environment, the session offers a timely reminder: the future of recruiting may depend as much on policy analysis as it does on talent sourcing.

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