Connected TV is no longer just where brands go to build awareness. Increasingly, it’s where they expect proof.

That shift is central to JamLoop’s latest leadership move. The CTV-first advertising platform has named Jeff Fagel as its new Chief Marketing Officer, while promoting longtime marketing leader Oksana Korsakova to Chief Operating Officer. Together, the appointments signal JamLoop’s intent to scale aggressively as advertisers push harder for measurable outcomes from streaming TV.

JamLoop positions itself at the intersection of TV-scale reach and digital-style accountability—a space that’s growing rapidly as local and mid-market advertisers rethink where performance dollars should go next.

A Leadership Bet on Performance CTV

Fagel joins JamLoop at a moment when CTV is undergoing a credibility test. As streaming ad inventory explodes, marketers are demanding the same clarity they expect from paid search or social: targeting precision, transparent pricing, and defensible ROI.

JamLoop’s pitch is that legacy DSPs and walled-garden platforms weren’t built for that reality—especially for local and performance-focused advertisers. The company claims its platform was designed from the ground up to prioritize outcomes over opacity.

“JamLoop was built to simplify and modernize how TV advertising gets done,” said Leif Welch, CEO and Founder of JamLoop. “We saw the limitations of legacy DSPs and walled gardens—and knew there was a better way.”

That “better way,” according to Welch, requires not just technology but a clear category narrative—one Fagel has experience building.

Why Jeff Fagel, Why Now

Fagel is a four-time CMO with deep roots in adtech, CTV, and brand marketing. His resume spans platforms like Epsilon and Madhive, where he worked across enterprise, mid-market, and SMB segments—exactly the range JamLoop targets today.

Earlier in his career, Fagel held senior brand and retail marketing roles at PepsiCo, Gatorade, Frito-Lay, and ConAgra, experience that grounds his perspective in how brands actually evaluate media performance.

That mix matters as CTV matures. While streaming inventory has scaled quickly, confidence hasn’t always kept pace. Many advertisers still struggle to reconcile TV-style buying with digital-style measurement.

“Advertisers no longer see CTV as just an awareness channel,” Fagel said. “They’re asking the same questions they ask of every other digital channel: ‘What did I get for my spend?’”

JamLoop’s leadership clearly believes Fagel can help position CTV not as an experimental add-on, but as a core performance channel.

JamLoop’s Growth Signals Momentum

The executive shuffle comes amid strong growth metrics that suggest JamLoop is finding product-market fit in a crowded CTV ecosystem.

Over the past year, the company reports:

• 35% year-over-year revenue growth

• 48% increase in average revenue per customer

• Launch of a fully self-serve CTV platform

• Expansion beyond CTV into display, audio, and pause ads

• A national white-label partnership with a major streaming platform

• Industry recognition from Deloitte Fast 500, AdExchanger Power Players, Inc. Power Partners, and the Stevie Awards for Tech Excellence

These moves point to a broader strategy: meet advertisers wherever they sit on the spectrum, from white-glove managed services to fully self-serve and white-label solutions.

Built for Local Precision at National Scale

JamLoop’s platform is designed to appeal to advertisers who often feel underserved by enterprise DSPs: local businesses, regional brands, and agencies that need performance without complexity.

The company emphasizes simplicity and transparency, offering marketers control over targeting, measurement, and outcomes without forcing them into opaque buying models.

This focus aligns with a broader industry trend. As CTV inventory becomes more commoditized, differentiation increasingly comes from usability, transparency, and proof of performance—not just access to premium screens.

JamLoop’s expansion into formats like pause ads and audio also reflects a push to capture attention across the full streaming experience, not just traditional video placements.

Oksana Korsakova Takes the Operational Helm

While Fagel shapes JamLoop’s external narrative, Oksana Korsakova will now be responsible for making sure the company can scale internally.

After leading marketing since 2023, Korsakova steps into the COO role with 17 years of experience across advertising and SaaS technology. Her background spans operations, sales enablement, finance, and customer strategy—areas that become critical as platforms move from growth to scale.

“Performance is in our DNA, and so is accountability,” Korsakova said. “As advertisers expect more from CTV—more transparency, quicker creative, real partnership—it’s our job to remove all barriers to successful campaigns.”

Her mandate includes scaling JamLoop’s service, success, and delivery teams, while strengthening publisher and data partnerships that underpin campaign performance.

What This Means for the CTV Market

JamLoop’s leadership changes reflect a larger recalibration happening across adtech.

CTV is no longer just competing with linear TV—it’s competing with paid search, social, and retail media for performance budgets. Platforms that can’t clearly articulate value, attribution, and outcomes risk being deprioritized.

By pairing a seasoned category marketer with an operations-focused COO, JamLoop appears to be betting that the next phase of CTV growth will be won not just with inventory, but with clarity and execution.

For advertisers increasingly skeptical of black-box media buying, that message may resonate.

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