automation marketing
Business Wire
Published on : Oct 27, 2025
Boomi™, a leader in AI-driven automation, has been recognized as an Exemplary Vendor in both the ISG Buyers Guide™ for Data Integration and ISG Buyers Guide™ for Master Data Management (MDM) 2025.
The reports, published by ISG Software Research, highlight Boomi’s leadership in Product Experience, Capability, Customer Experience, and Validation, positioning it as a top-tier solution for enterprises navigating data-driven transformation.
“Boomi’s recognition as an Exemplary Vendor across both data integration and MDM reflects the trust our platform enables,” said Mani Gill, VP of Product for AI & Data at Boomi. “With the rise of Agentic AI, enterprises can no longer afford disjointed data or slow integration processes. Boomi helps organizations build a foundation of real-time, trusted data, turning AI strategy into AI execution.”
Key Highlights from ISG Buyers Guides™ 2025:
Dual Recognition: Boomi was rated as a top performer in both Data Integration and MDM categories.
Product Leadership: Recognized for enterprise-grade scalability, real-time data pipelines, and customer satisfaction.
AI-Powered Integration: Noted for enabling real-time, AI-driven data flows beyond traditional batch ETL systems.
Comprehensive MDM: Supports multi-domain data unification — including customer, product, and supplier data.
ROI Transparency: Praised for clear lifecycle management and measurable business impact.
With more than 25,000 customers globally, Boomi continues to lead in helping enterprises connect everything and automate anything — from applications and data to APIs and AI agents.
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