Teads (NASDAQ: TEAD), the omnichannel outcomes platform for the open internet, has announced the beta launch of CTV Performance, a new performance measurement solution for connected TV (CTV) advertisers. The platform enables marketers to track real business outcomes—like site visits, leads, and sales—directly tied to ad exposure on streaming platforms.

This launch marks a major step in bringing performance accountability to CTV campaigns outside the US, positioning Teads as a pioneer in connecting brand awareness with tangible results across global markets.

Turning the Big Screen Into a Performance Channel

Traditional CTV advertising has long been measured through surface-level metrics such as impressions and completion rates. Teads’ CTV Performance changes that narrative by introducing data-driven insights that connect exposure to action.

“At Teads, we believe every screen can be an outcome-driving screen—CTV included,” said Hugues Templier, CTV Business Lead at Teads. “With this launch, we’re bridging the gap between brand and performance while making advanced measurement and optimization accessible to more advertisers.”

The innovation supports Teads’ broader omnichannel vision, empowering brands to leverage premium streaming environments not just for awareness but also for mid-funnel conversions with measurable impact.

Proving CTV’s Performance Power

The effectiveness of CTV Performance has already been demonstrated. In a campaign for Men’s Wearhouse, Teads’ new solution connected brand awareness to measurable outcomes across premium streaming and video environments. The campaign recorded over 41,000 site visits and 50,000 incremental store visits, proving that CTV can now play a quantifiable role in driving conversions.

How Teads’ CTV Performance Works

Advertisers using the platform gain access to a powerful set of tools designed to deliver measurable and optimized campaign outcomes:

• Precise Attribution: Confidently connect CTV exposure to site visits and conversions using Teads’ Universal Pixel.

• Smart Delivery: Serve impressions only when cross-device measurement is possible, leveraging Teads’ household graph.

• Outcome Optimization: Target viewers most likely to take action, identified through Teads’ proprietary algorithm.

• Engaging Creatives: Use high-impact ad formats tailored for the CTV experience, featuring interactive overlays developed with Teads Studio.

Expanding CTV Accountability Worldwide

Currently in beta, CTV Performance is available across key markets, including the US, EU5, and APAC regions. Teads plans a broader rollout soon, with additional creative formats and advanced measurement features on the horizon.

By making CTV measurable, Teads is reshaping how advertisers perceive connected TV—not just as a branding tool but as a performance-driven medium capable of influencing every stage of the marketing funnel.

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