Jumio, a leader in AI-powered identity intelligence anchored in biometric authentication and automation, has launched selfie.DONE, a new solution that delivers on its vision for reusable digital identity. The solution enables trusted users to be instantly recognized and reverified with just a selfie—eliminating the need to repeatedly rescan physical IDs during onboarding or authentication.

Initially launching in Brazil before a global rollout, selfie.DONE leverages the Jumio Identity Graph, which draws from tens of millions of verified and fraudulent identity records across industries. This global intelligence allows Jumio to assess reuse decisions with real-time risk analysis, combining biometric matching, liveness detection, and fraud pattern recognition.

By skipping redundant ID scans for verified users, organizations can significantly improve conversion rates, reduce onboarding time, and cut operational costs, all while maintaining Jumio’s high privacy and compliance standards under ISO, SOC 2, GDPR, and LGPD frameworks.

“selfie.DONE changes how identity is reused,” said Bala Kumar, Chief Product and Technology Officer at Jumio. “By drawing on the growing intelligence of the Jumio Identity Graph, we can instantly reverify legitimate users globally—reducing friction without compromising security.”

Jumio will first deploy selfie.DONE in Brazil, integrating local verification through the CPF (Cadastro de Pessoas Físicas) number—a familiar and trusted national ID reference.

“Brazil’s fintech and gaming sectors are ideal for this launch,” added Samer Atassi, VP of Latin America at Jumio. “Consumers are already accustomed to using CPF for verification, allowing rapid adoption and scale.”

With selfie.DONE, Jumio advances toward a global framework for secure, instant, and privacy-responsible identity reuse across industries.

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