Dappier has announced the availability of its innovative AskAI banner ad deployment at CES 2025, offering digital publishers a lightweight solution to integrate conversational AI into their properties. This new in-ad unit allows publishers to embed a branded AI-powered answer engine within any banner ad frame. The engine leverages contextual knowledge of the content users are reading, providing a high-attention environment for advertisers to connect with consumers seamlessly.

Key Highlights

1. Introducing AskAI In-Ad Units

   • Dappier’s AskAI banner ad deployment allows publishers to embed a context-aware AI that adapts to the content users engage with, creating a unique, interactive ad experience.
   • This offers a high-engagement space for advertisers to connect with users in a meaningful way, while providing them with real-time, relevant information.

2. Over 50 Million Monthly Queries

   • AskAI powers over 50 million monthly queries for connected publishers, such as HomeLife Brands, Bizbudding, and Morgan Murphy Media.
   • Consumable is the first to adopt this conversational in-ad unit, set to generate over 30 billion monthly impressions across its premium network.

3. Seamless Integration for Publishers

   • Publishers can integrate AskAI into their websites with ease, deploying it in ad units, dockable widgets, or upgrading existing search bars.
   • RAG (Retrieval Augmented Generation) data models ensure that AskAI remains contextually relevant, tailoring responses based on the publisher’s content and user activity.

4. Monetization Opportunities

   • AskAI offers monetization options by enabling conversational interactions directly in the ad units, making it possible for publishers to monetize their content while improving the user experience.

Leadership Insights

• Dan Goikhman, CEO at Dappier:
  • “AskAI allows publishers to easily integrate and monetize AI on their platforms, offering engaging conversational interactions with their audience. It enables advertisers to align their messaging with the content users are consuming, enhancing overall relevance and engagement.”

Why AskAI is a Game-Changer

1. Increased Engagement

   • AskAI’s contextual knowledge of the content users are consuming ensures that every interaction feels relevant and personalized, leading to higher engagement rates.

2. Monetization for Publishers

   • By embedding AI directly into ad units, publishers can offer a premium, interactive experience for users while generating new revenue streams through AI-powered ads.

3. Easy Integration

   • Publishers can seamlessly integrate AskAI into their existing digital properties, allowing for quick deployment without disrupting the user experience.

Key Features of AskAI’s In-Ad Unit

Dappier’s AskAI banner ad unit represents a cutting-edge solution for digital publishers seeking to integrate conversational AI seamlessly into their properties. By using contextual knowledge of the content, AskAI offers interactive and engaging ad experiences, enabling publishers to monetize AI in innovative ways. With adoption by Consumable and more than 50 million queries handled monthly, AskAI is poised to revolutionize how publishers and advertisers connect with consumers.