AI’s influence on public relations has been both transformative and taxing. While automation tools promise efficiency, the flood of digital channels and the rise of generative AI have only increased the workload for PR professionals. That’s where PRVIEW, launching this week at TechCrunch Disrupt 2025, steps in.

The new platform aims to take the grunt work out of PR operations—starting with the labor-intensive process of researching and managing awards and speaking opportunities. The company’s beta release, the PRVIEW MVP, introduces automation designed to give communication teams valuable time back for strategic storytelling and brand building.

Redefining PR Workflows with Automation

At its core, PRVIEW replaces spreadsheets, manual research, and disjointed databases with AI-powered automation. The system monitors thousands of awards and events across more than 80 industries, from technology and finance to healthcare and sustainability.

The platform automatically updates submission deadlines, tracks progress, and sends real-time alerts for new opportunities. Its built-in analytics track success rates, helping teams refine their approach to maximize visibility and win rates.

Key features include:

• Awards & Speaking Database: Access thousands of curated opportunities with automated deadline updates and customizable lists.

• Deadline Radar: Get real-time alerts to stay on top of shifting timelines.

• Client Workspaces: Centralized dashboards track every client submission from start to finish.

• Smart Analytics: Gain insights into win/loss patterns for data-driven optimization.

• Task Management: Automate workflows from the first draft to event day execution.

Addressing PR’s Productivity Problem

“AI, generative engine optimization, and the expanding media landscape are giving PR pros more work, not less,” said Lisa Ann Pinkerton, CEO and co-founder of PRVIEW. “The industry needs real tech tools that automate routine tasks. We started with events and awards because no one had solved this glaring problem—everyone’s building their own databases.”

Pinkerton, a PR veteran and founder of Technica Communications, brings over 16 years of experience helping tech startups scale through strategic communications. She co-founded PRVIEW with Julien Adler, a software engineer with nearly three decades of experience in enterprise and AI systems.

Adler added, “Every PR professional knows the pain of chasing changing deadlines across countless spreadsheets. Our MVP is practical automation—built to make one core workflow smarter and easier.”

Shaping the Future of AI in Communications

PRVIEW’s launch comes amid a surge in demand for AI-driven tools that tackle administrative pain points without replacing human creativity. While many PR software solutions focus on media monitoring or sentiment analysis, PRVIEW takes aim at a different challenge—the operational side of PR management.

The startup has been awarded a coveted spot in the TechCrunch Startup Battlefield 200, spotlighting its potential to redefine how PR teams manage time, data, and output.

Opening in beta this week, PRVIEW will select 50 Founding Beta Partners to receive lifetime discounted pricing and direct influence over product development. The company plans a full public rollout in 2026, positioning itself at the intersection of AI automation and professional communications.

For an industry long bogged down by administrative overload, PRVIEW could mark a shift from manual maintenance to measurable momentum—proof that the future of PR may finally be about doing less, and achieving more.

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