Comscore, a global leader in consumer behavior measurement and analysis, has appointed Frank Friedman as Chief Data and Analytics Officer and Head of Measurement. With his extensive experience in agency, research, publishing, and client leadership, Friedman is set to spearhead Comscore’s data governance, currency adoption, and measurement strategies.

1. Frank Friedman’s Expertise and Career Background

• A seasoned operator with a career spanning agency, research, publishing, and client leadership roles.
• Formerly at The E.W. Scripps Company, Friedman negotiated Comscore’s first agreement and worked on integrating data into a cohesive system for both National and Local divisions.
• Experienced in driving efficiencies in planning and buying from his time at Publicis Groupe.

2. Frank’s Role at Comscore

As the Chief Data and Analytics Officer, Frank will:

• Oversee data governance and lead efforts to drive currency adoption.
• Develop tailored measurement strategies for diverse customers, acknowledging that "one size does not fit all."
• Shape the future of omnichannel measurement to adapt to an evolving digital landscape.

3. Leadership’s Perspective on Frank’s Appointment

Jon Carpenter, Comscore’s CEO, commented:

• "Frank has been a leader in challenging conventions and implementing strategies that drive meaningful change. His appointment will be crucial as Comscore enters the next phase of its transformation."

4. Frank’s Commitment to Advancing Data Analytics

• Friedman has held pivotal roles with industry bodies such as the Media Rating Council (MRC), Coalition for Innovative Media Measurement (CIMM), and Video Advertising Bureau (VAB).
• He is committed to advancing data analytics, ensuring rigorous measurement governance, and promoting collaboration across the industry.

5. Industry Impact and Future Vision

• Frank has a proven track record of using data to disrupt traditional models and drive growth.
• At Comscore, he will help define the next era of omnichannel measurement, particularly crucial as the ecosystem shifts towards digital and programmatic strategies.

Frank Friedman’s appointment as Comscore’s Chief Data and Analytics Officer and Head of Measurement marks a pivotal moment for the company as it continues to innovate and lead in consumer behavior measurement. With his expertise and leadership, Comscore is poised to further advance the industry’s approach to data, measurement, and customer insights.