VinSolutions, part of Cox Automotive Inc., has announced an enhanced partnership with FordDirect, integrating its AI-powered Smart VINCENT tool into the VinSolutions CRM system. This integration benefits Ford Dealers and Lincoln Retailers enrolled in the CRM Data Edge program, significantly simplifying and expediting the sales process, allowing dealers to save time while researching and applying incentive packages.

1. Empowering Ford Dealers and Lincoln Retailers

• The integration streamlines the incentive search process by allowing dealers to push customer and VIN information directly into Smart VINCENT, removing redundant steps and the need for rekeying information across multiple systems.
• FordDirect aims to empower dealerships by improving operational efficiency, helping dealers focus more on customer relationships and providing exceptional car buying experiences.

2. Commitment to Streamlining the Sales Process

• "We are committed to delivering solutions that empower our Ford Dealers and Lincoln Retailers to operate more efficiently and focus on their customers," said Dean Stoneley, CEO of FordDirect.
• This integration reinforces FordDirect's ongoing commitment to making the sales process smoother for dealers, enabling them to serve their customers more effectively.

3. VinSolutions’ Accelerated Innovation

• Tracy Fred, Senior Vice President of Dealer and Software Solutions at VinSolutions, highlighted that this integration is the fifth in a series of innovative solutions introduced in less than a year.
• The integration reflects VinSolutions’ focus on improving the transactional aspects of the car-buying process, contributing to higher satisfaction for both dealers and customers.

4. Improved Customer and Dealer Satisfaction

• VinSolutions' Car Buyer Journey study revealed that streamlining transactions significantly boosts satisfaction for both dealers and buyers. This integration reduces time spent on negotiations, paperwork, and duplicative processes.
• By automating incentive searches, sales staff can focus on providing customers with the best possible deal, enhancing the overall experience.

5. Future Plans and NADA 2025 Showcase

• The VinSolutions CRM integration with Smart VINCENT is now available to over 400 Ford Dealers and Lincoln Retailers across the U.S.
• This and other innovations from Cox Automotive will be featured at the National Automobile Dealers Association (NADA) 2025 convention in New Orleans from January 23-26.

The partnership between VinSolutions and FordDirect marks a significant step forward in simplifying and accelerating the sales process for Ford and Lincoln dealers. With the integration of Smart VINCENT into VinSolutions CRM, dealers can now offer a smoother, faster car-buying experience, ultimately improving customer satisfaction and boosting operational efficiency.