Act-On Software Inc., a leading enterprise marketing automation platform (MAP) provider, announced its acquisition by Banzai International, Inc., a top marketing technology company. This strategic move enhances Banzai's mission to build a comprehensive suite of AI-powered MarTech solutions for businesses of all sizes.

1. About Act-On Software

• Recognized as one of the easiest-to-use and most intelligent marketing automation platforms.
• Powered by AI and an open data architecture for seamless integration and efficiency.
• Trusted by leading brands like Hitachi, Best Buy, and Progressive Insurance to improve lead generation, automate customer communication, and boost ROMI.

2. Benefits of the Acquisition

• Enhanced Product Portfolio: Act-On joins Banzai’s suite, including webinar and video creation tools, to offer end-to-end marketing solutions.
• AI-Driven Efficiency: Combines AI capabilities to make marketing automation smarter and more effective.
• Customer Growth: Provides actionable data insights for better decision-making, increasing revenue and customer lifetime value.

3. Leadership Perspectives

• Kate Johnson, CEO of Act-On Software:
  "Joining the Banzai family propels the vision of AI-powered marketing, making marketer’s jobs easier with integrated and efficient solutions."
• Joe Davy, Founder and CEO of Banzai:
  "Act-On complements our suite of tools, empowering marketers to create impactful programs with unmatched speed and efficiency."
• Diane Fraiman, Managing Director at Voyager Capital:
  "This acquisition accelerates innovation, creating greater value for enterprise customers."

Why This Matters

The acquisition represents a significant leap for both companies in driving AI-powered marketing innovations. With Act-On's modern marketing automation platform and Banzai's comprehensive MarTech vision, businesses gain access to tools that simplify workflows, enhance engagement, and deliver measurable growth.

Act-On Software’s integration into Banzai International’s product suite marks a transformative step in marketing technology. By combining AI-driven automation, actionable insights, and seamless solutions, the partnership aims to redefine how businesses approach marketing and customer engagement in an increasingly digital world.