Mobivity Holdings Corp., a leader in leveraging mobile gaming to boost customer engagement, has announced the appointment of David Simon to its Board of Directors. Simon, with over 20 years of experience in advertising technology, will bring valuable insights as Mobivity scales its Connected Rewards platform. This move comes alongside the resignation of Dennis Becker, who leaves a lasting impact on the company.

1. David Simon's Expertise

• Adtech Veteran: Simon’s career includes leadership roles at renowned companies like Moloco, Fyber, Jounce Media, and AOL.
• Revenue Growth Track Record: At Fyber, Simon grew revenues from $100M to $500M, showcasing his ability to drive high-growth initiatives.

2. Role at Mobivity

• Board Appointment: As a new board member, Simon will provide strategic leadership to help scale Mobivity’s Connected Rewards platform.
• Driving Market Potential: His expertise in adtech and go-to-market strategies will be pivotal in unlocking the platform's full market potential.

3. Transition in Leadership

• Dennis Becker's Resignation: Dennis Becker has resigned from the board, and Mobivity expresses gratitude for his contributions.

Why This Matters

With the growing integration of mobile gaming into retail and brand offers, Mobivity’s Connected Rewards platform is uniquely positioned to capitalize on this trend. Simon’s adtech background and ability to align brand goals with innovative solutions will strengthen the platform’s market position and drive customer engagement.

The appointment of David Simon to Mobivity’s Board of Directors signals a strategic move towards expanding its presence in mobile gaming and retail engagement. With his guidance, Mobivity is poised for continued growth and success, transforming how brands interact with their customers.