OpenX Technologies, Inc., a global leader in omnichannel supply-side platforms, has announced the promotion of Tyler Romasco to Senior Vice President (SVP) of Global Publisher Development. This promotion, from his previous role as Vice President of US Publisher Development, will allow Romasco to focus on OpenX's global publisher growth across North America, EMEA, APAC, and LATAM. Since joining OpenX in 2019, Romasco has played a pivotal role in expanding the company’s publisher partnerships, particularly in CTV and OTT, and will now lead efforts to replicate this success in new markets.

1. Strengthening OpenX’s Global Publisher Focus

   • Tyler Romasco’s expanded role highlights OpenX's strategic focus on global publisher partnerships and monetization opportunities.
   • Romasco will oversee business development, integrations, operations, account management, and customer engineering to drive publisher revenue growth globally.

2. Romasco’s Impact on CTV and OTT Monetization

   • Romasco has been instrumental in expanding OpenX’s CTV and OTT offerings, achieving significant growth in monetized impressions, including a 22% increase for publishers in the biddable CTV space.
   • His deep expertise in these areas will be key to scaling OpenX’s global publisher footprint.

3. Navigating Industry Changes in Identity, CTV, AI, and Privacy

   • OpenX is focused on being a trusted advisor for publishers navigating industry challenges around identity, data privacy, and monetization.
   • Romasco’s leadership will ensure that OpenX continues to offer solutions that help publishers address evolving consumer privacy concerns while maximizing yield.

4. Romasco’s Career at OpenX and His Industry Influence

   • Since joining OpenX as Senior Director of Business Development, Romasco has significantly contributed to OpenX’s rise as a leader in omnichannel supply-side platforms.
   • His advocacy for publishers, particularly around establishing trust and transparency, has helped push the industry forward.

5. A New Chapter for OpenX Leadership

   • In his new role, Romasco will report to CEO John Gentry and join OpenX’s executive team, working closely with the company’s buyer development organization.
   • Romasco’s leadership style and strong industry relationships are seen as invaluable assets as OpenX continues to grow its presence globally.

Tyler Romasco’s promotion to SVP, Global Publisher Development, marks an important step in OpenX’s continued growth and expansion in the global publisher space. With a strong track record in CTV and OTT monetization, Romasco is poised to drive OpenX’s global publisher strategy, ensuring the company remains a trusted partner for publishers navigating the ever-evolving landscape of digital advertising.