boost.ai, a leader in conversational AI (CAI) for enterprises, has announced the appointment of David Norris as Chief Marketing Officer (CMO). With over 20 years of experience in creative marketing and strategy, Norris brings a strong background in brand storytelling and campaign execution.

Norris' Role and Vision

Previously serving as European Head of Creative Strategy at Snap Inc., Norris led major product launches and marketing campaigns. At boost.ai, he will focus on:

• Amplifying customer success stories, particularly in regulated industries such as financial services, insurance, and hospitality.
• Building a compelling content strategy to showcase the transformational impact of enterprise-ready AI solutions.
• Expanding boost.ai’s brand presence within key verticals and positioning the company as a global leader in agentic AI.

Leadership’s Perspective on the Appointment

Jerry Haywood, CEO, boost.ai:
"The defining factor for businesses selecting AI solutions will be measurable ROI. David’s expertise in brand storytelling will help us communicate our proven success to decision-makers worldwide."

David Norris, CMO, boost.ai:
"boost.ai is redefining the future of AI. We have an incredible opportunity to shape how AI agents transform enterprise operations, and I’m excited to drive this conversation forward."

boost.ai’s Future in Enterprise AI

As Generative AI adoption accelerates in customer service, organizations in regulated industries remain cautious about risk and vendor viability. Norris will play a key role in ensuring boost.ai’s messaging aligns with enterprise needs, further strengthening its reputation in responsible AI innovation.