IQM, a global media buying platform specializing in highly regulated verticals, has announced the promotion of Darshan Khatri to Chief Customer Officer (CCO) and Matthew Dybwad to Chief Revenue Officer (CRO). These leadership appointments reinforce IQM’s commitment to enhancing customer experience and driving revenue growth in the programmatic advertising industry.

Strengthening Customer-Centric Approach

Khatri, who has been with IQM for nearly a decade, moves up from his previous role as Head of Ad Operations, where he played a pivotal role in maintaining a 95% customer retention rate and achieving a 99% campaign budget completion rate.

As IQM’s first-ever Chief Customer Officer, Khatri will act as the voice of the customer, ensuring that client needs align with business objectives. His responsibilities will include developing and leading customer experience strategies, improving satisfaction and loyalty, and integrating customer insights into IQM’s overall platform journey.

"My favorite part of my job at IQM has always been the ability to interact with and understand the needs of my clients," said Khatri. "As Chief Customer Officer, I am very much looking forward to working more closely with our clients. My goal is to better understand their needs in order to seamlessly integrate them into our platform's overall journey. Ultimately, we want to ensure our clients are growing and that we are doing everything we can to help them achieve their goals."

Driving Revenue and Market Expansion

Dybwad, previously SVP, Head of Political at IQM, played a key role in expanding the company’s political advertising offering, contributing to record-breaking revenue in the sector. With his promotion to Chief Revenue Officer, he will focus on strengthening sales strategies, driving revenue growth, and building a high-performing sales team to expand IQM’s market leadership in multiple regulated industries, including politics and healthcare.

"IQM is a company with immense potential, not only in the political field where I began, but as a leading partner in other highly regulated verticals," said Dybwad. "I am looking forward to continuing to grow the political practice that I've put so much effort into, as well as expanding on other areas that we hold expertise in, like healthcare. I want to make sure IQM is a household name for programmatic advertisers and we are well on our way to accomplishing that."

Strategic Leadership to Propel IQM Forward

Both Khatri and Dybwad will report directly to Kris Qiu, Co-Founder and CEO of IQM. Khatri is based in the Greater Boston area, while Dybwad operates out of Washington, D.C.

"Both Darshan and Matthew bring immense know-how to each of their positions and will be incredible assets to our leadership team," said Qiu. "Darshan's unmatched knowledge of our product combined with his customer-first mindset and dedication to creating exceptional client experiences is exactly what IQM needs to strengthen our partner relationships and deliver even greater value than we already are. Similarly, Matthew is an expert in revenue growth and strategic sales leadership, making him the perfect fit for our ambitious plans at IQM. His ability to build high-performing teams and drive results will be instrumental in expanding our business."

IQM remains focused on enhancing its platform, strengthening customer relationships, and driving expansion across multiple regulated industries, reinforcing its position as a leader in data-driven programmatic advertising.