Social Kapture, a leading full-service digital marketing agency for the multifamily industry, has launched the Social Kapture Dashboard, a powerful platform designed to streamline marketing and portfolio management for property management groups. This new solution simplifies ad performance tracking, social media insights, and reporting, helping teams navigate the increasingly competitive digital landscape.

A Centralized Marketing Hub for Multifamily Professionals

Built specifically for multifamily marketers, the Social Kapture Dashboard consolidates:

• Portfolio management
• Ad performance tracking
• Social media insights and reporting

The platform provides real-time performance metrics, advanced analytics, and automated budget optimization recommendations. It seamlessly integrates with major property management systems and marketing channels, enabling teams to make data-driven decisions with greater efficiency.

Addressing Key Challenges in Multifamily Marketing

The multifamily industry continues to evolve, presenting unique marketing challenges. Recent industry insights highlight:

• 65% of professionals are concerned about prospects meeting rental qualifications.
• 88% of marketing teams rely on Internet Listing Services (ILS) as a key strategy.
• 80%+ of marketers plan to increase or maintain their paid search and social media budgets in 2025.
• 67% of marketing professionals seek technology partners to enhance audience targeting and leasing efficiency.

A Data-Driven Approach to Marketing Success

Since its founding in 2016 by Annette Valle, Social Kapture has become a trusted partner for over 35 property management companies across 200+ cities.

"With the Social Kapture Dashboard, we're giving teams everything they need to stay organized, informed, and empowered," said Annette Valle, Founder and CEO of Social Kapture. "This is more than just a tool—it’s a partner in helping our clients achieve exceptional results with clarity and confidence."

Helping Property Managers Navigate a Shifting Market

As the multifamily sector prepares for 2025, key market shifts include:

• Projected rent growth of 2.2%, below the long-term average.
• Expected increase in vacancy rates to 6.2%.

The Social Kapture Dashboard helps property managers stay ahead by optimizing marketing spend and lead generation strategies to improve leasing efficiency.

"Our advanced analytics tools are helping advertisers improve budget efficiency, ensuring every dollar works harder to generate leads and leases," said Valle. "We are excited about what we have built to help our clients surpass their business objectives."

A New Era of Multifamily Marketing

With its intuitive interface and customizable reporting features, the Social Kapture Dashboard is set to transform how property managers track performance and optimize marketing strategies. This launch marks a significant step forward in multifamily marketing technology, providing a comprehensive solution for today’s evolving digital landscape.