OneMagnify, a global leader in advanced analytics, customer insights, and AI-powered marketing solutions, has announced the acquisition of Guidance, a premier enterprise-level eCommerce agency. The acquisition, backed by Crestview Partners, aims to enhance OneMagnify’s digital commerce capabilities. The terms of the transaction were not disclosed.

Expanding Digital Commerce Expertise

With over 30 years of experience, Guidance has built a strong reputation in eCommerce strategy, design, and technology, working with global brands, innovative retailers, and B2B manufacturers. The integration of Guidance into OneMagnify’s portfolio will enhance its ability to deliver data-driven digital solutions, combining expertise in:

• Shopify Plus
• Optimizely
• Adobe Commerce
• BigCommerce
• Salesforce Commerce

Leadership Insights

Mark Petroff, CEO of OneMagnify, emphasized the strategic importance of the acquisition:

"This acquisition is a game-changer for OneMagnify as we expand our capabilities to better serve our clients in an increasingly eCommerce-driven world. Integrating Guidance's expertise in building high-performance digital commerce solutions with our expertise in delivering data-driven and AI-powered digital transformation solutions will create a powerful, end-to-end offering for businesses looking to thrive in the digital economy."

Jason Meugniot, CEO of Guidance, added:

"OneMagnify optimizes data to create high-impact, memorable experiences and technology solutions – and delivers them to the right audience at the right time. We're excited to become part of the integrated team that will deliver next-generation digital solutions that empower businesses to maximize their online potential."

Industry Recognition

Guidance has received numerous industry awards from:

• Academy of Interactive & Visual Arts
• Association of Marketing and Communications Professionals
• International Academy of Digital Arts and Sciences (Webby Awards)

Financial Advisory

Canaccord Genuity served as the exclusive financial advisor to Guidance Solutions for this transaction.

This acquisition marks a significant step in OneMagnify’s expansion strategy, reinforcing its position as a leading provider of AI-driven digital commerce solutions.