Kepler has announced the launch of Kip Personas™, an advanced persona-driven audience planning tool built on the Kepler Intelligence Platform™ (Kip). This cutting-edge solution enables brands to move beyond generic media plans by seamlessly integrating data-driven audience insights with Kepler Creative—accelerating custom audience development by up to 95% faster than traditional methods.

A New Era of Precision in Audience Planning

Kip Personas is designed to replace guesswork with AI-powered, data-driven audience insights. The tool begins by identifying a brand’s key marketing objectives—whether it's awareness, engagement, or conversions—and then builds highly detailed audience personas based on behavioral and psychographic data rather than just demographics.

These personas integrate directly into Kepler Creative workflows, helping brands craft messaging, visuals, and multi-channel content strategies tailored to each audience segment.

Real-Time Optimization for Maximum Impact

What sets Kip Personas apart is its ability to continuously optimize creative execution. As audience behaviors evolve, the tool refines its insights in real-time, ensuring brands consistently deliver the right message at the right moment. Furthermore, seamless integration with Kip Audiences™ allows businesses to instantly activate these personas across major media platforms—eliminating inefficiencies and enhancing precision in audience targeting.

"Kip Personas flips the script on the creative process because we’re doing more than targeting audiences—we're building campaigns around real people," said Noah Kershaw, Head of Product for Kip at Kepler. "Our AI-powered platform cuts audience development time by 95% while delivering creative that actually resonates. It's proof you don't have to choose between speed and scale in personalization."

Data-Driven Creative That Drives Business Growth

Unlike traditional audience planning methods based on assumptions, Kip Personas leverages:

• First-party data
• TransUnion/Neustar datasets
• Third-party intelligence from sources like YouGov and GWI

This robust data foundation enables brands to create highly accurate and actionable personas, shaping creative storytelling, design, and content strategies that deliver real business results.

With Kip Personas, Kepler is redefining audience planning and creative execution, empowering brands to engage consumers with personalized, data-driven experiences at an unprecedented speed and scale.