News

ROME Insights Debuts New Framework to Measure Real Event Engagement

Live events have never struggled to attract people—they’ve struggled to measure what actually matters. ROME Insights, a new analytics and AI startup, wants to fix that. Today, the company unveiled ROME (Return on Memorable Experiences), a measurement framework built to capture human attention, emotional engagement, and the lasting impact of in-person experiences. For an industry built on...

artificial intelligence 18 Nov 2025

Thanks Partners With Oztix to Bring AI-Powered Post-Purchase Media to Live Events

Thanks, the customer-first native ad network known for reimagining post-purchase experiences, is expanding into live events through a new partnership with Oztix, Australia’s largest independent ticketing company. The collaboration brings Thanks’ AI-powered media monetisation platform directly into Oztix’s digital ecosystem, turning the high-intent moment after a ticket purchase into a smarter...

artificial intelligence 18 Nov 2025

Data Axle and Tealium Unite to Fix Automotive Data Chaos

Automotive dealerships have no shortage of data. What they lack is coherence. Today, Data Axle and Tealium announced a partnership designed to fix that problem by unifying fragmented dealership systems and turning scattered records into actionable intelligence. For an industry long plagued by inconsistent communications and conflicting customer profiles, the timing is ideal. The collaboration...

digital marketing 18 Nov 2025

Interact Marketing Expands AI-Driven Search Strategy to Combat Visibility Drops

Interact Marketing is stepping deeper into AI-powered marketing, and the timing couldn’t be more urgent. With Google’s AI Mode and Deep Search reshaping how users find information, traditional SEO is losing ground. Many brands have watched their organic visibility evaporate, and click-through rates tumble by as much as 61 percent. Interact Marketing’s answer is a specialized AI Mode Marketing...

artificial intelligence 18 Nov 2025

Basis Named Frost & Sullivan’s 2025 Customer Value Leader—Here’s Why Its Unified DSP Is Turning Heads

In an advertising landscape defined by fragmentation, siloed workflows, and platform sprawl, Frost & Sullivan has named Basis its 2025 Customer Value Leader for the global demand-side platform (DSP) market—an award reserved for vendors who don’t just move with the industry but help rewrite its rules. The consulting firm argues that Basis’ unified, AI-driven platform tackles one of modern...

marketing 17 Nov 2025

Goodway Group Lands SiteOne as Its Paid Media Strategy Partner—A Data-Driven Overhaul for a Legacy B2B Powerhouse

SiteOne Landscape Supply—the only national wholesale distributor in the landscape supply market and a fixture in the professional contractor ecosystem—has picked Goodway Group as its new paid media strategy partner. It’s a notable move for a 600+ location operator that has grown largely through acquisitions and regional dominance but now wants to modernize its marketing engine to match the...

business 17 Nov 2025

Marchex Posts Steady Q3, Ramps AI Product Rollouts, and Moves to Acquire Archenia

Marchex is doubling down on its AI strategy—and eyeing a major expansion of its business model. The conversational intelligence company reported third-quarter 2025 earnings while revealing an agreement in principle to acquire Archenia, a fast-growing customer acquisition platform built on AI-verified outcomes. The move signals Marchex’s push beyond insights and analytics into a broader...

artificial intelligence 17 Nov 2025

NIQ Expands FMCG E-Commerce Measurement Across Southeast Asia as Online Sales Surge

E-commerce may be the fastest-moving channel in fast-moving consumer goods, and NielsenIQ (NIQ) wants to be the source of truth for brands trying to keep up. The consumer intelligence giant has rolled out its enhanced FMCG E-commerce Measurement Solution in Indonesia, Singapore, and Thailand, promising a unified view of digital sales performance aligned with the company’s widely used Retail...

business 17 Nov 2025