Together Group Acquires IMERZA & Visualisation One to Elevate Luxury Brand Experiences | Martech Edge | Best News on Marketing and Technology
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Together Group Acquires IMERZA & Visualisation One to Elevate Luxury Brand Experiences

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Together Group Acquires IMERZA & Visualisation One to Elevate Luxury Brand Experiences

Together Group Acquires IMERZA & Visualisation One to Elevate Luxury Brand Experiences

PR Newswire

Published on : Feb 25, 2025

IMERZA and Visualisation One (V1). These pioneers in digital twin technologies, immersive content production, and digital animation will enhance Together Group’s ability to deliver transformative luxury brand experiences across industries such as real estate, fashion, beauty, hospitality, art, and design.

"We create emotionally engaging and highly personalized digital luxury experiences that go beyond traditional websites, movies, or live events," said Christian Kurtzke, CEO of Together Group. "By integrating IMERZA and V1, we offer unparalleled capabilities in real-time visualization and digital twin technologies, redefining how brands connect with audiences in both physical and virtual worlds."

Transformative Experiential Technologies


IMERZA: Leading in Digital Twin Innovation

IMERZA, the official U.S. partner studio for Epic Games' Digital Twins, has delivered 130+ digital twin projects, including:
Saudi giga-projects: Qiddiya & Diriyah Gate
Urban planning: Singapore’s digital twin
Luxury hospitality: Marriott Residential’s exclusive partner


IMERZA’s real-time visualization and data-driven digital environments serve multiple sectors, including architecture, real estate, hospitality, urban design, and entertainment.


Visualisation One (V1): Excellence in Architectural Visualization


Founded by Vince Flynn, V1 is renowned for cinematic architectural visualizations and immersive VR experiences for high-profile clients such as:
Aman, The Grosvenor Estate, Brookfield, and Reuben Brothers
Red Sea Global, Neom, Diriyah Gate, and Qatari Diar


By merging with Noë & Associates Studios, these acquisitions create a cutting-edge hub for immersive digital innovation, with offices in London, New York, Dubai, Florida (IMERZA HQ), and Chester (V1 HQ).


Redefining Luxury Brand Experiences with Immersive Tech

Real Estate: Virtual environments & real-time visualization revolutionize how luxury properties are designed, marketed, and experienced, from pre-development to final purchase.

Fashion & Beauty: Next-gen digital flagship stores, interactive try-ons, and immersive virtual fashion shows enhance consumer engagement.

Hospitality: Hyper-personalized virtual tours & brand experiences foster emotional connections, boosting customer loyalty.

Together Group’s Vision: The Future of Luxury Experiences


These acquisitions mark the 12th and 13th strategic expansion since Together Group acquired PURPLE Communications in 2021. The company continues to integrate creativity, culture, and technology to redefine the future of luxury brand experiences.


"Luxury is no longer just about products and services—it’s about transformational experiences that captivate and create desire,"
said Christian Kurtzke. "With IMERZA and V1, we are pioneering immersive, digital, and physical experiential platforms that elevate luxury brands in the experience economy."