DualNorth Studios, a leading creative agency specializing in marketing content for mixed and virtual reality games and apps, has announced the launch of DualNorth Immersive, a new division focused on developing original immersive content for the next generation of XR hardware.

DualNorth Immersive will be led by Christopher Bennison, founder of DualNorth Studios and former Head of Video Production & XR Cinematics Creative Director at Resolution Games. The division will collaborate with brands, platform holders, and developers to create branded mixed and virtual reality content for upcoming smart glasses and XR headsets expected in the next 2–5 years.

Christopher Bennison, Founder of DualNorth Studios, stated:
"With upcoming wearable technologies from leading tech companies, we’re at a tipping point for immersive content. From fully immersive sports and musical performances to augmented major motion pictures and interactive marketing mascots, DualNorth is setting the foundation today for the XR experiences of tomorrow."

Leadership Expansion & Industry Partnerships

As part of the expansion:
Jeff Boyd has been appointed Creative Director of DualNorth Studios. A veteran filmmaker, Boyd has directed high-profile game trailers, commercials, and brand campaigns for Volvo, Hyundai, Reebok, and Goretex.

Jim Squires joins as Head of Growth & Partnerships, bringing a decade of XR industry experience in business strategy, marketing, and communications.

Strategic Partnership with Dextry Studios (Stockholm) continues, supporting technical production, motion capture, and real-time visualization.

Amber Moak, Marketing Director at Resolution Games, commented:
"Chris and Jeff have repeatedly demonstrated their ability to capture the immersive essence of XR content, showcasing experiences in a way that resonates even outside the headset."