TNL Mediagene’s subsidiary, Ad2iction, is set to launch its ad-tech brand Ad2 in March 2025. At the heart of this launch is the innovative Ad2 AI Agent - an intelligent assistant designed to transform advertising decisions through advanced data-driven insights and automation.

Features and Benefits

• Integrated AI Capabilities:
  
  

  • AI Audience (Smart Audience):
    
    
    • Identifies and targets the most promising audiences.
    • Refines audience segmentation through actionable data.
      
      
  • AI Creative (Smart Creative):
    
    
    • Optimizes ad placements and creative strategies.
    • Enhances campaign visuals and messaging for better engagement.
      
      

• Automation and Efficiency:
  
  

  • Automates campaign planning, audience targeting, and ad deployment.
  • Reduces reliance on manual decision-making, allowing one-click marketing solutions.
  • Shifts the industry focus from Predictive AI to Generative AI and AI Agents.
    
    

• Data-Driven & Privacy-Compliant Advertising:
  
  

  • Provides real, persistent audience data as cookie tracking fades out.
  • Adheres to IAB’s Data Clean Room standards to ensure privacy compliance.
  • Integrates consumer behavior analysis, website engagement, and ad interactions to generate actionable insights.
    
    

• Enhanced Campaign Strategies:
  
  

  • Builds on the success of the 2024 launch of Retail Media Network (RMN) 2.0.
  • Breaks data silos, enabling brands to leverage retail insights across multiple media channels.
  • Delivers a unified approach combining AI automation with human expertise.
    
    

The Future of AI-Powered Marketing

• Human + AI Collaboration:
  
  
  • Merges automated efficiency with strategic human insight.
  • Enhances decision-making, ad performance, and creative execution.
    
    
• Redefining Engagement:
  
  
  • Sets a new standard in digital advertising by ensuring campaigns are both efficient and precisely targeted.
  • Proves that AI is not only viable but essential in optimizing advertising strategies.

Launching in March 2025, Ad2 AI Agent represents a transformative step for digital advertising. By automating critical campaign functions and ensuring privacy-compliant, data-driven insights, it empowers brands to engage audiences more effectively while redefining industry standards for human and AI collaboration.